• Responsible for telling ReThink’s story of impact.• Designs and delivers communications campaigns to share stories of ReThink’s work, including issue campaigns, coalition efforts, case studies and wins, and assists along the way. Measures effectiveness of campaigns.• Ensures that communications strategy is consistent and reflects the organization’s strategic vision. • Works with program teams to develop marketing plans for trainings, convenings, campaigns, and other products or events.• Plans and coordinates communications across the organization, including maintaining an editorial calendar of content.• Liaises with vendors who contribute to ReThink’s external communications, including web developers, designers, and printers.• Led a website and branding refresh to better explain the ReThink Model of movement-building.• Launched an internal newsletter to inform staff about organizational policies, procedures, shout-outs, and shareable strategies.

• Assist ReThink staff and each collaborative in managing social media campaigns, including online advocacy, rapid response, community-outreach efforts, promotions, the content curation, etc.• Develop and implement an ongoing digital media training curriculum of ReThink Media's member organizations, campaigns and staff through a series of webinars, one-on-one, and in-person trainings, such as "Building Your Expert Profile," "Engaging Journalists on Twitter," and "Hill Advocacy Using Social Media."• Conduct benchmark social media audits of individual member groups, campaigns and issue areas in order to inform strategy and recommendations for measurable ways to improve on those metrics.• Establish and monitor ongoing metrics for measuring the impact of all of ReThink's social media initiatives over time and for reporting those metrics to key stakeholders, partners and funders. This includes reporting about the performance of hashtag campaigns, digital ads, and other social media efforts.• Develop and implement ongoing assessment of an organization-wide digital rapid response and collaborative distribution strategy in each of our issue areas.• Implement quarterly analytics summits, examining metrics from ReThink's website, MailChimp campaigns, and social media efforts. Propose strategies for staff to test and report back on before the next summit.• Monitor trends in social media tools, practices and applications to ensure that ReThink is providing cutting edge services and consultation.• Assist with the curation and deployment of content for all ReThink digital and social platforms and initiatives (including ReThink's public site, members-only site, campaigns, Twitter accounts, etc.).• Launched new organizational blog about communication strategy, including developing the blog's mission, outreach strategy, content calendar, and promotion.

• Aggregated content, formatted and sent e-newsletter three times per week, improving readership and interactivity. • Suggested and implemented improvements for e-newsletter. • Created an online archive for e-newsletters. • Crafted press releases, media advisories, and a research report. • Wrote and edited website content. • Built an online listserv for allies. • Advised about strategy for social media and other communication needs.

• Managed communications strategy and media relations for national workplace safety coalition. • Designed national, state, and local campaigns to highlight workplace health and safety issues. • Maintained social media presence on multiple platforms. • Led trainings, webinars, and workshops on social media strategies and campaigns. • Monitored and evaluated new media tools and social media best practices. • Wrote press releases, blog posts, reports, op-eds, letters to the editor, and e-newsletters. • Edited video content, built mobile app and mobile website, and created a wiki. • Advised state offices on their communication needs by evaluating their communication initiatives. • Assisted in planning national conferences.

• Wrote press releases, media advisories, blog posts, statements, speeches, testimony, fact sheets, and articles for member newspaper. • Helped develop and implement press strategy for program directors and coalition partners. • Spearheaded many of the organization’s creative efforts, including videos and online memes. • Compiled and distributed daily news digests through Salsa Web blast services to coalition partners about workplace safety, public protections, and money-in-politics. • Helped maintain social media presence on Facebook, Twitter, Flickr, and YouTube. • Pitched stories to reporters, bloggers, and activists; fielded their inquiries and matched them with our experts. • Helped plan press conferences and other events. • Created and maintained targeted press lists, tracked media hits, and updated website.

• Managed investigations of local, state, and federal health, environmental, business, judicial, and political issues. • Used multimedia and graphics to accompany and further explain stories. • Wrote and filmed daily video briefings for newspaper’s website to attract new audiences. • Promoted stories online through Facebook, Twitter, and LinkedIn. • Major projects included: an eight-part series exploring how a lack of regulation in an old landfill led to pollution and contamination of area water supply; a three-part series investigating how a public pool’s faulty ventilation caused swimmers to develop respiratory issues; and an expose uncovering a member of Virginia’s House of Delegates’ sexual assault record.

• Read, selected and edited submissions to be published in magazine. • Wrote articles and was published in magazine. • Assisted designing layout for the magazine.