Megan Barber King Email & Phone Number

Washington, Dc, Us

I lead the Creative Team at Hattaway. I am a CREATIVE PROBLEM SOLVER helping my clients create words, images, stories, and experiences that match their messages and strategies with their audiences’ aspirations. I help organizations communicate in unique ways that stand out from all the noise, using the best tools and techniques to reach their target audiences. While I love a good creative stunt as much as the next Creative Director, I believe that creative that is based on sound research and rooted in audience insights, can change the world.

Washington Dc-Baltimore Area

Encaustic painter and sculptor

Seeking short and long term projects or full time employment. Strategic communications, plan development, creative ideation and integrated campaign development. Experience with: Developing and implementing global marketing and communications plansDigital first strategies and ideasBuilding integrated, high functioning, global communications teamsPartnership developmentCoalition and industry consensus buildingWide range of disciplines including digital, PR, PA and advertising including paid media. Industries include travel and tourism, maritime and shipping, energy, food, education, healthcare and government. One of my super powers is my ability to dig deeply and quickly to understand the business and solve complex problems.

Washington D.C. Metro Area

Global communications lead responsible for integrated communications for the cruise industry. Modeled and staffed global communications team including research, business analytics, public relations, public affairs, crisis communications and digital and social media. Developed global strategy and local plans in North America, Europe and Australasia. Conceived industry-wide sustainability plan including building consensus for and launching industry-first carbon reduction commitment (2018), consolidating and disseminating industry sustainability messaging and creating public-private partnerships in destination stewardship.

Executive Vice President / Global Director, Creative (2014-2017), Executive Vice-President (2011-2013), Senior Vice President (2007-2011) and Vice President (2004)Organizational and operational successes include:I envisioned and spearheaded a strategic initiative to create and integrate the paid media and creative divisions. Within an accelerated 18-month time frame, I led teams to iterate new organizational structure and processes, sought buy-in from leadership/key global stakeholders and implemented the new structure. I worked with executive counterparts in the C-Suite, Finance, HR, IT and local leadership to ensure success.Under my leadership, the group grew from $2.7M to $5M in net revenue from 2011 to 2013.Brand management success includes:In 2014, I led a team that won a Cannes Gold Lion for translating the success of ALS Association Ice Bucket Challenge into fundraising dollars, prompting $140M in donations over a 12-month period.I managed a $30M national campaign for the Propane Education and Research Council, which included business to consumer education, business to business communications, public affairs and member communications resulting in a 17.5% ROI for the industry.Brand Clients: Panasonic, Penske, NatureMade, SOYJOY, McDonalds, Almond Board of CaliforniaHealthcare Clients: ViiV Healthcare, Novo Nordisk, Lilkly Oncology, American Psychiatric Association, Centers for Disease Control, Centers for Medicaid and Medicare ServicesEnergy and Environment: America's Natural Gas Alliance (ANGA), Propane Education & Research Council, Alagasco, Atlanta Gas Light, Sustainable Forestry InitiativeFinancial Clients: Indexed Annuity Leadership Council, Navy Federal Credit Union, Internal Revenue Service, Commodity Futures Trading CorporationTech Clients: Microsoft, LiveText, T-MobileNon-Profit Clients: CARE International, Not Impossible

I managed the largest local advertising account in Washington, DC metro area ($30M) at the time – McDonald’s Baltimore-Washington, DC Advertising Co-op.Clients: McDonalds, The Washington Post

Washington D.C. Metro Area

Bachelor Of Arts, Political Science

Education record