Megan Barber King

Megan Barber King Email and Phone Number

Creative Strategist @ Freelance
Washington, DC, US
Megan Barber King's Location
Washington, District of Columbia, United States, United States
Megan Barber King's Contact Details
About Megan Barber King

Global leader with a strong bias toward action. I drive transformational change that gets results. My brand management expertise has been sought after by boards, senior leadership teams and by diverse clients (Fortune 500, government, non-profit) resulting in award-winning, outcome-driven strategic communications. I have led teams that have won Addys, Tellys, Sabres and a Cannes Gold Lion. As part of the global leadership at both CLIA and Porter Novelli, I built high-functioning, integrated, global teams aligned with the goals of the organizations. I am proud of my ability to mentor and nurture my teams with a particular emphasis on ensuring the success of women in communications.At CLIA, I developed and built consensus for the first-ever, industry-wide carbon reduction goal. I created a stewardship model for port destinations resulting in increased engagement in key European ports. I marshaled a relationship with the City of Dubrovnik resulting in an historic private-public partnership with the cruise industry signed in July 2019. I conceived and launched the first industry-wide storytelling platform - #WeAreCruise. This in-language, global campaign tells the stories of the unexpected people of cruise.From 2004-2017, I held four executive roles at Porter Novelli, eventually being promoted to a dual role of global organizational leadership and brand management thought leader. As a member of the global leadership team, I developed and deployed a new internal client-service operating model to further align capabilities, and talents with roles and responsibilities for the entire organization of 650 employees. I was responsible for $40M in annual billings and $4M revenue, seven direct reports and a global team of 51 employees.Sectors: Travel and Tourism, Maritime and Shipping, Sustainability, Healthcare, Pharmaceutical, Insurance, Finance, Food, Packaged Goods, Government, Energy

Megan Barber King's Current Company Details
Freelance

Freelance

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Creative Strategist
Washington, DC, US
Website:
hattaway.com
Employees:
20
Megan Barber King Work Experience Details
  • Freelance
    Creative Strategist
    Freelance
    Washington, Dc, Us
  • Hattaway Communications
    Creative Director
    Hattaway Communications Oct 2020 - Present
    I lead the Creative Team at Hattaway. I am a CREATIVE PROBLEM SOLVER helping my clients create words, images, stories, and experiences that match their messages and strategies with their audiences’ aspirations. I help organizations communicate in unique ways that stand out from all the noise, using the best tools and techniques to reach their target audiences. While I love a good creative stunt as much as the next Creative Director, I believe that creative that is based on sound research and rooted in audience insights, can change the world.
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  • Pathworkstudio
    Artist
    Pathworkstudio Feb 2019 - Present
    Washington Dc-Baltimore Area
    Encaustic painter and sculptor
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  • Mbk Strategic Consulting
    Principal Consultant
    Mbk Strategic Consulting Aug 2019 - Oct 2020
    Seeking short and long term projects or full time employment. Strategic communications, plan development, creative ideation and integrated campaign development. Experience with: Developing and implementing global marketing and communications plansDigital first strategies and ideasBuilding integrated, high functioning, global communications teamsPartnership developmentCoalition and industry consensus buildingWide range of disciplines including digital, PR, PA and advertising including paid media. Industries include travel and tourism, maritime and shipping, energy, food, education, healthcare and government. One of my super powers is my ability to dig deeply and quickly to understand the business and solve complex problems.
  • Cruise Lines International Association (Clia)
    Senior Vice President, Global Strategic Communications & Research
    Cruise Lines International Association (Clia) Dec 2017 - Aug 2019
    Washington D.C. Metro Area
    Global communications lead responsible for integrated communications for the cruise industry. Modeled and staffed global communications team including research, business analytics, public relations, public affairs, crisis communications and digital and social media. Developed global strategy and local plans in North America, Europe and Australasia. Conceived industry-wide sustainability plan including building consensus for and launching industry-first carbon reduction commitment (2018), consolidating and disseminating industry sustainability messaging and creating public-private partnerships in destination stewardship.
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  • Porter Novelli
    Evp I Global Director, Creative (2014-2017)
    Porter Novelli Jan 2004 - Jul 2017
    Executive Vice President / Global Director, Creative (2014-2017), Executive Vice-President (2011-2013), Senior Vice President (2007-2011) and Vice President (2004)Organizational and operational successes include:I envisioned and spearheaded a strategic initiative to create and integrate the paid media and creative divisions. Within an accelerated 18-month time frame, I led teams to iterate new organizational structure and processes, sought buy-in from leadership/key global stakeholders and implemented the new structure. I worked with executive counterparts in the C-Suite, Finance, HR, IT and local leadership to ensure success.Under my leadership, the group grew from $2.7M to $5M in net revenue from 2011 to 2013.Brand management success includes:In 2014, I led a team that won a Cannes Gold Lion for translating the success of ALS Association Ice Bucket Challenge into fundraising dollars, prompting $140M in donations over a 12-month period.I managed a $30M national campaign for the Propane Education and Research Council, which included business to consumer education, business to business communications, public affairs and member communications resulting in a 17.5% ROI for the industry.Brand Clients: Panasonic, Penske, NatureMade, SOYJOY, McDonalds, Almond Board of CaliforniaHealthcare Clients: ViiV Healthcare, Novo Nordisk, Lilkly Oncology, American Psychiatric Association, Centers for Disease Control, Centers for Medicaid and Medicare ServicesEnergy and Environment: America's Natural Gas Alliance (ANGA), Propane Education & Research Council, Alagasco, Atlanta Gas Light, Sustainable Forestry InitiativeFinancial Clients: Indexed Annuity Leadership Council, Navy Federal Credit Union, Internal Revenue Service, Commodity Futures Trading CorporationTech Clients: Microsoft, LiveText, T-MobileNon-Profit Clients: CARE International, Not Impossible
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  • Arnold Worldwide
    Vice President
    Arnold Worldwide 1997 - 2003
    I managed the largest local advertising account in Washington, DC metro area ($30M) at the time – McDonald’s Baltimore-Washington, DC Advertising Co-op.Clients: McDonalds, The Washington Post
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  • Henry J. Kaufman & Associates
    Account Supervisor
    Henry J. Kaufman & Associates 1994 - 1997
    Washington D.C. Metro Area

Megan Barber King Skills

Strategic Communications Integrated Marketing Marketing Communications Public Relations Advertising Message Development Strategy Media Relations Corporate Communications Crisis Communications Reputation Management Social Media Digital Marketing Strategic Planning Creative Direction Analyst Relations Strategic Counsel Digital Strategy Marketing Strategy Newsletters Public Affairs Speech Writing Internal Communications Media Planning Crisis Management Social Marketing Communications Planning Coalitions Communication Training Publicity Media Studies Messaging Corporate Social Responsibility Spokesperson Corporate Branding Social Media Marketing Marketing

Megan Barber King Education Details

Frequently Asked Questions about Megan Barber King

What company does Megan Barber King work for?

Megan Barber King works for Freelance

What is Megan Barber King's role at the current company?

Megan Barber King's current role is Creative Strategist.

What is Megan Barber King's email address?

Megan Barber King's email address is mk****@****ing.org

What is Megan Barber King's direct phone number?

Megan Barber King's direct phone number is +120297*****

What schools did Megan Barber King attend?

Megan Barber King attended University Of Richmond, School Of The Holy Child.

What skills is Megan Barber King known for?

Megan Barber King has skills like Strategic Communications, Integrated Marketing, Marketing Communications, Public Relations, Advertising, Message Development, Strategy, Media Relations, Corporate Communications, Crisis Communications, Reputation Management, Social Media.

Who are Megan Barber King's colleagues?

Megan Barber King's colleagues are Zubair Zaib, Chris Mckenna, Carrie Schum, Paige Rice, Tiara Broome, Gabriela Lor, Caitlin Fitzpatrick.

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