Gabriela Lor Email & Phone Number

Washington, District Of Columbia, United States

Remote

Atlanta, Georgia, United States

Athens, Georgia, United States

Athens, Georgia, United States

Athens, Georgia, United States

Valencia, Spain

Academic Center for Excellence (ACE): Tasked with being the liaison between FSU main campus's ACE and Valencia's ACE. Began to put protocols in place so that students could have better access to remote tutoring.Student Services: Coordinated student activities, as well as managed the program assistants (resident assistants).Student Conduct: Drafted up incident reports and participated in hearings for FSU's judicial process. Delivered and supervised sanctions.COVID-19 Crisis Management: Kept students informed on updates from the university and CDC, kept track of those students staying and departing from Valencia, and coordinated shipment of student belongings back to the USA.

Washington D.C. Metro Area

As a Strategy Development Analyst, I support the development of strategic cross-functional priorities through the assessment and evaluation of key trends, insight generation, and competitive intelligence analysis. I analyze primary and secondary research data to illuminate trends among audiences, across industries and sectors. I also map media habits and preferences of target audiences to provide strategic guidance on initiatives.

Washington D.C. Metro Area

As a Senior Research Associate, I am involved in quantitative and qualitative research methods in the form of surveys, focus groups, and in-depth interviews. I am also involved in earned media measurement in order to understand overall brand visibility, themes in content, message penetration, competitor activity, and share of voice. I am also experienced in a number of research tools, such as YouGov Profiles, MRI, Canvas 8, Factiva, Sprinklr, Meltwater, Brandwatch, Qualtrics, and Survey Monkey to gather insights and trends among specified target audiences.

Washington D.C. Metro Area

Involved in every aspect of quantitative and qualitative research projects, including project management, face-to-face interactions with clients,managing client expectations, assisting with new business proposals, and working closely with our sister agency Weber Shandwick in order to provide our clients with integrated marketing strategic solutions. Quantitative research experience includes assisting with survey questionnaire development, programming surveys in Qualtrics, testing and launching surveys, monitoring fielding, checking complex data, and writing comprehensive analysis and reports in both Word and PowerPoint. Qualitative data experience includes managing the recruitment process, assisting with discussion guide development, monitoring and managing focus groups, taking notes at focus groups, and writing in-depth analysis from insights gathered. Areas of experience include health, education, social impact, transportation, and government. Managed the Client Satisfaction Survey that goes out quarterly to clients and assisted in recruiting, interviewing, and managing interns for KRC’S internship program.

Washington D.C. Metro Area

Assisted with day to day needs of projects and teams, which included shelling reports, link testing, and proofing data and reports. Worked on a digital analytics project with KRC and Weber Shandwick in order to understand how to best leverage social media to reach our target audiences. Our efforts won KRC and Weber Shandwick another contract with the client.

Miami

Strategic social media consulting to increase followers on Facebook and Instagram. Ensured consistent posting and content on Facebook and Instagram. Tracked views and comments to tailor content to ensure it resonates with Cynful Makeup’s audience. Created a fall campaign to increase sales through awareness and to reach 500 “likes” on the Facebook page by December 2015.

Tallahassee, Florida

Valencia, Spain

Master'S Degree (Ma), Integrated Marketing Communications

Master Of Social Work

Bachelor Of Arts (Ba), Psychology And Media Communication Studies