Director, Research
CurrentIn my role, I lead the design and execution of comprehensive quantitative research projects, including segmentation and message-testing surveys. By applying advanced analytics techniques, I derive actionable insights about audience attitudes, aspirations, and actions.I also spearhead the collection and synthesis of qualitative feedback through various methods, such as focus groups, roundtables, in-depth interviews, and online bulletin boards. This approach enriches our data-driven strategic and narrative insights, ensuring that our strategies resonate deeply with the target audiences.Additionally, I am responsible for overseeing multiple projects from inception to completion, managing teams, timelines, work plans, and budgets to ensure timely delivery and alignment with client goals. My ability to translate complex data into clear, strategic recommendations is reflected in the compelling reports and presentations I deliver to diverse stakeholders.A key aspect of my role is managing and mentoring associates, providing them with guidance and support to enhance their research skills, client engagement, and career growth.