Eduardo Rodriguez Email & Phone Number

Miami, Florida, United States

Miami/Fort Lauderdale Area

- Successfully led commercial strategy in five markets, delivering EBITDA results above budget for the last three years.- Achieved double-digit growth in wholesale sales from 2019 to 2021 through effective pricing strategies and customer segmentation.- Redefined pricing, distribution channels, and customer segmentation to implement a customer acquisition strategy for commoditized products.- Actively participated in complex contract negotiations, representing TCV +$5m- Improved pricing process reducing time to quotes by 50%.- Developed partnerships with vendors, reducing costs by 45% from 2017-2019.- Streamlined the pre-sales process, reducing time to market by 25% and defining SLAs for critical activities and approvals.- Led contract negotiations, minimizing risk exposure and enabling business growth.- Built commercial customer care area, enhancing customer loyalty and retention.- Extensive experience in pricing management, including the development of comprehensive pricing strategies tailored to different markets and product categories. Established a pricing laboratory to test new initiatives before implementation.- Skilled in conducting financial impact assessments for strategic deals, considering most relevant financial metrics plus quantitative analysis with qualitative insights to identify opportunities.- Proven ability to lead customer presentations, workshops, showcasing product features, case studies, and network performance. Strong negotiation and communication skills.- Exceptional analytical skills to identify risks and opportunities, revenue projection upsides, potential cost reductions, and individual performance risks.- Delivered large-scale projects on time and within budget, including the deployment of a submarine network during challenging circumstances.- Proficient in hybrid work schedules, recognizing the benefits of both office and remote work environments, with a focus on team building and delivering results

Fort Lauderdale, Florida, United States

Experienced Commercial Planning Director with a strong background in the telecommunications industry. Skilled in analyzing data and translating it into actionable insights for decision-making. Deep understanding of market dynamics and trends, driving strategic initiatives for optimal business outcomes. Proven track record of delivering tangible results and maximizing revenue. Expertise in transforming complex data into clear and concise inputs for decision-making processes.- Successfully extracted, transformed, and analyzed large volumes of data from different sources, enabling data-driven decision-making and providing valuable insights to drive business growth.- Designed and implemented interactive dashboards and reports using PowerBI, enhancing data visualization and enabling stakeholders to easily understand complex information.- Utilized PowerBI to create visually appealing and insightful dashboards and reports, improving data presentation and facilitating data-driven decision-making across the organization.- Demonstrated strong analytical skills by interpreting complex data sets, identifying patterns, trends, and correlations, and translating them into actionable recommendations for senior leadership.- Presented data-driven recommendations to stakeholders, showcasing the strategic impact of the analysis and influencing decision-making processes.- Successfully identified opportunities for process optimization and revenue growth through data analysis, resulting in reduction of time to market, increase of contracted Total Value as well as year en revenue forecast.- Implemented data-driven strategies that led to improved data accuracy (99.8% forecasting accuracy), operational efficiency (Revenue forecast updated bi-weekly) and time-to-analysis reduction.- Collaborated with cross-functional teams to gather data requirements, ensuring data accuracy and relevance for analysis and reporting purposes.

Managed 4 products in 4 different markets (United States, Spain, Canada and Colombia) with outstanding competition adding USD 120 million in annual revenue.Designed and executed Road Maps for 3 simultaneous products in 4 different countries (United States, Spain, Canada and Colombia) based on market needs and market opportunities maintaining top 3 position in brand awareness based on study from Nielsen.Developed an effective process to update A-Z price per minute for all products based on international cost changes, profits required for the period and prices among the most relevant competitors.Negotiated joined marketing campaigns with companies such as: American Airlines, Bank of America, Carrefour and others to support the sales team with increases up to 15% of revenues.Defined key communication guidelines enhancing communication to retailers and end users.Led the execution of all trade marketing tactics defined in the roadmap, making sure they were meeting objectives and requested changes when necessary.Negotiated with suppliers to reduce costs guaranteeing an increase of EBITDA (Prepaid Telephone cards printing costs: Down 10% and SMS sending cost: Down 23%).Diligently worked with technical teams in order to fix problems with platforms or other technical issues products presented when updating or adjusting any system.Reported to VP of International Sales product’s performance (revenue & net income) – monthly.Presented and created a business case of several potential products with 25% approval rate. Successfully launched a new product (my 4th) International Mobile Top-Ups with new revenues of up to USD 500.000 a month.

Coordinating daily air shipments and import process for flowers from different countries and regions, ensuring quality and freshness standards are met.Managing all local and out of the state deliveries for each customer, using efficient routes and tracking systems to optimize time and cost.Selecting and training warehouse teams, in charge of executing logistics tasks such as receiving, sorting, packing, labeling and loading flowers.Responsible for the logistics area on a temporary basis every director’s absence, overseeing the operations and resolving any issues or problems that may arise.Implementing a successful incentive plan to reduce error during logistics in order to meet delivery times set up by customers, rewarding the best performers and providing feedback and coaching to the others.