Emily Garner Iwata Email & Phone Number

Colorado Springs, CO, US

• Generate leads and funnel movement by creating clear and compelling messaging that resonates with target audiences across the sales funnel
• Uphold brand standards and apply brand templates to content design; collaborate with the design team for custom content design for events, campaign launches, and more
• Work with subject matter experts around the company to author thought leadership content for external audiences in the form of presentations, blogs, contributed articles, and more
• Measure and report on content and campaign performance to evaluate effectiveness, demonstrate value, optimize marketing strategies, and improve content for target audiences
• Run high-quality events and campaigns to drive brand awareness and enable lead generation efforts
• Contribute to the success of the Account Based Marketing program by crafting ad content and strategy, optimizing campaigns based on program data, and advising Sales team on engaging with high-value accounts

Remote

• Produce high-quality marketing content across various formats to support the sales pipeline and company initiatives, including blog articles, case studies, presentation content, email marketing messages, web copy.
• Collaborate with stakeholders to identify and fill content gaps, ensuring customer-facing teams have the content they need to support conversations at different stages of the sales cycle
• Utilize existing brand templates to content design and collaborate with design team for new and custom design needs
• Manage day-to-day social media content creation and posting
• Maintain and improve our content assets to meet the needs of the sales and marketing teams

Colorado Springs, Colorado, United States

Second Shooter and Details Manager. If Dane Iwata is Batman, I’m his Robin. I serve as a second shooter for photo and video projects, helping to bring clients' visual stories to life. No detail is too small when capturing B-roll or tight and mid angles.Beyond the camera, I engage directly with our clients to ensure their vision is realized, manage vendor.

Colorado Springs, Colorado, United States

• Planned and executed marketing email campaigns and customer engagement newsletters, as well as community engagement, professional development, and marketing events
• Oversaw all social media efforts, including strategy, copy, design, and execution
• Applied existing brand templates to content design and collaborate with the graphic designer consultant for custom design needs
• Served as main point of contact for operations systems and platforms

Remote

• Designed marketing frameworks with a focus on data-driven brand-building and customer-focused activities at all points throughout the marketing funnel to strengthen brand positioning, generating $35m in revenue across.
• Partnered with clients to develop key product messages, value propositions, brand voice, tone, and design style.
• Served as brand ambassador and marketing project manager for internal teams to develop creative briefs for full-funnel digital marketing assets.
• Launched new programs and all digital marketing assets: personas, organic landing pages, paid social, prospect journeys, events, and more to support lead generation and conversion.
• Collaborated with internal teams to understand customer journey, craft buyer personas, grow brand awareness
• Drove collaboration with cross-functional stakeholders (Paid, Organic, Email and Creative) to inform and improve positioning, value props and funnel conversion.

Colorado Springs, Colorado, United States

• Strategized and created B2B digital marketing content and collateral for product launches, industry events, demo offers, blogs, press releases, and more
• Managed all social media and promotional campaign content; worked hand-in-hand with creative design team, provided design guidance on infographics, images, etc.
• Researched, wrote and published SEO driven blogs, and thought leadership content, including industry trends reports; pitched ideas to PR agency for media pickups
• Created first-ever Brand Content Style Guide, including voice/tone, grammar, ADA accessibility, and more for all marketing communications
• Managed customer emails, tracked analytics; launched first customer newsletter to increase engagement and unify customer communication processes in HubSpot

Remote

• Implemented project management workflows for content review submissions and compiled current client communications templates into active repository in Jira
• Reviewed, edited, and updated communications for ADA accessibility and brand standards, matching voice and tone to customer friendly communication style
• Utilized tools such as JIRA, Outlook, Microsoft Teams, and secure financial tools.

• Advanced brand and B2B marketing efforts and increased digital presence with thought leadership pieces, eBooks, blogs, and daily social media posting
• Managed internal communications, newsletters, employee engagement campaigns, company-wide intranet, and virtual all-company meetings
• Provided content strategy, writing and marketing support for product/innovation initiatives, global and executive leadership, and brand clarification team.
• Conducted market research in collaboration with Corporate Strategy team.
• Utilized tools such as HubSpot, Meltwater Engage, WordPress, Trello, Microsoft Teams.

Fort Collins, Colorado

• Managed portfolio of study abroad faculty-led programs, including design, website development, content writing, marketing, student recruitment and delivery
• Communicated effectively between internal teams, faculty clients, academic departments, external vendors, and creative services
• Developed marketing and promotion strategies to increase awareness, convert potential students to program participants, meet program quotas, and execute university goals
• Utilized CRM and CMS on a daily basis, managing all inbound contacts and web content

Columbia, Missouri Area

• Managed large portfolio of global programs including management, marketing and operations
• Promoted programs through email marketing campaigns, student engagement, information sessions, and large campus events
• Communicated daily with internal, external, domestic, and international stakeholders.
• Interviewed, hired, trained, and supervised student staff and volunteers. Managed 20 volunteers and one intern per semester
• Reinvigorated orientation procedures and events, engaging students with campus and local community

Jeonnam, South Korea

Co-taught five English classes a day with local Korean teacher, created theme-based curriculum for vocabulary, grammar, and cultural lessons. Served as a counselor during evenings to promote learning outside the classroom. Engaged in cultural activities to gain a better understanding of South Korea and the education system.

Alicante, Spain

Taught elementary and middle school students individually and in groups, provided daily progress evaluations, helped prepare students for English oral examinations, and aided teachers during class with cultural information.

Bachelors Of Arts, English, Spanish, Creative Writing

Activities and Societies: Missouri Students Association, Zeta Tau Alpha

Master'S Certificate, Higher Education/Higher Education Administration

Spanish

Intensive Spanish language study abroad program in Alicante, Spain.

British Literature & Creative Writing

Intensive Creative Writing Program in Manchester, UK