• Lead UX copywriter, producer of clear, concise digital content for multi-device redesign and replatform of LowesForPros.com. • Shaped user experience using connective language across multiple platforms and touchpoints, including web, mobile, tablet, email and landing pages. • Collaborated cross-functionally with UX architects, visual designers, business analysts and product owners on content development and execution. • Unpacked user data and insights to create an innovative, engaging experience; developed LowesForPros.com style guide and applied Pro voice to Lowe’s For Pros materials.

• Wrote fresh, actionable copy for and supported creative development of promotional campaigns and programs across digital and offline channels for MetLife’s direct-to-consumer arm.• Shared the features and benefits of MetLife insurance products by making emotional connections with market segments through targeted direct response marketing (direct mail, TV, digital) and CRM. • Provided marketing and thought leadership to strategies in support of enterprise initiatives.Collaborated with internal business units to drive product sales and meet business goals through seamless, omni-channel campaigns. • Ensured work adhered to brand standards and met legal and compliance requirements as well as industry regulations and policies. Managed workflow through project management technology.

• Wrote and edited copy for various channels including print, radio, online and direct mail; wrote and produced collateral such as flyers, brochures and program guides.• Led Print Production Request for Qualifications process to initiate supplier contact, evaluate supplier quotes and make recommendations regarding services, pricing and technical ability to meet YMCA metro and branch objectives.• Managed multiple internal clients and projects; ensured brand consistency and voice across all materials; advised parties on marketing best practices.

• Led development, production, distribution and measurement of award-winning advertising and marketing campaigns across television, radio, print, outdoor and digital. • Promoted broad-ranging brand strategy and assets to network of more than 700 chapters and blood regions across the U.S in an efficient and timely manner. Marketing liaison with internal and external clients, agencies and designers.• Wrote and produced television and radio PSAs featuring a variety of celebrities including Eli Manning, Kurt Warner, Amy Grant and Lady Antebellum.

• Increased sales for and enhanced media interest in broadcast properties (ACC and SEC basketball and football) by developing media proposals and marketing materials.• Managed client relationships worth more than $20 million in advertising; tracked advertising inventory and oversaw sales orders, contracts and event ticketing.• Created corporate interactive media components, advertising materials and press kits.

• Managed special events and supported public relations activities for 23 sports programs.• Wrote press releases, feature stories, digital content and other communication materials.• Designed, wrote and edited media guides.• Supported onsite media at games, press conferences and NCAA tournament events.

• Wrote daily press releases and game summaries, disseminated to local media outlets• Represented team at community meetings, schools and organizations; booked mascot and player appearances in the area• Wrote content for team media guides, publications and website• Coordinated press packets for media; prepared press box for games