Erin A. Email & Phone Number

Frisco, Texas, United States

Growing my team to support our growing company as we continue to develop the best creative solutions for brands to connect with their audiences through the power of music. In addition to building new project management tools and processes, I oversee everything behind the scenes with our sales team. That includes proposals, meeting/capabilities decks, contracts, vendor forms, marketing initiatives, program recaps, sales education, and all-around air traffic control.

Frisco, Texas

We help marketers brand new music through integrated programs that deliver brand messages through the voices of artists directly to fans — across audio, video, social, digital, and live experiences (or livestreams).I develop all proposals for the company, working directly with multiple teams from sales to media to artist relations to pull together creative ideas, build program structures and budgets, then present them in a compelling way. I also write, redline, and negotiate our partner contracts, including NDAs, master service agreements and statements of work.On the operations side, I’ve worked to streamline and improve our proposal and contracts process, improving internal communication and decreasing turnaround times.

Plano, Tx

Dallas/Fort Worth Area

∙ Managed digital rate card and developed pricing/packages for all desktop, mobile, tablet and native ad opportunities∙ Built and maintained all 2016 Election integrated sponsorship opportunities∙ Collaborated with internal teams on development and roll out of all new ad products∙ Directly managed 7 sales planners in Washington, DC, New York, and Chicago∙ Took on additional responsibilities and direct reports while working remotely∙ Traveled to Washington, DC and New York offices to strengthen relationships across teams∙ Processed programmatic contracts and worked directly with external partners like Rubicon∙ Maintained data management platform for first and third-party targeting and site analytics∙ Trained sales reps on internal processes, new products, and sales tools∙ Key stakeholder in campaign management system upgrades in 2015-2016

New York, Ny & Dallas, Tx

∙ Completed pricing templates and supporting decks for strategic cross-platform proposals∙ Trained and advised sales planners and sales reps in six main offices across the country∙ Fulfilled sales rep responsibilities for open positions in New York and Chicago∙ Collaborated with internal video team and made recommendations to senior management for monetizing video inventory∙ Highest performer on the planning team for multiple strategic sales goals

Greater New York City Area

∙ Created strategic media programs for washingtonpost.com, Slate.com, Newsweek.com, BudgetTravel.com, Sprig.com, and TheBigMoney.com in response to agency and client RFPs for New York and Chicago-based sales representatives∙ Communicated directly with agency media buyers about RFPs, advertising opportunities, inventory availability, ad specifications, price negotiations, and more∙ Worked with Ad Innovations team to develop custom integrated programs for top clients∙ Developed meeting materials to help sales team position our brand, sites, core programs, and recommended media placements

Dallas/Fort Worth Area

∙ Provided daily support to the Midwest Sales Director in Dallas and two Regional Sales Managers in Chicago∙ Collaborated with sales representatives to develop media recommendations for clients across numerous verticals and strategically respond to RFPs∙ Managed internal insertion order process, from booking media placements to coordinating with billing and advertising operations teams∙ Compiled weekly campaign status reports, worked with advertising operations on any problems or optimizations, and provided analysis on campaign performance statistics

Dallas/Fort Worth Area

Wrote media briefs, customized client positioning, and compiled media lists to effectively target top tier media professionals on behalf of American Airlines, Freescale, and the Susan G. Komen Breast Cancer Foundation.

Greater Milwaukee Area

Assisted senior sales team to seek out and qualify prospective clients. Worked with a team in New Jersey to inventory lab equipment for asset management program.

Greater Boston Area

Learned about advertising at one of Boston's top agencies. Primarily worked with the traffic team, learning about the project management process. Also participated in weekly educational sessions to learn about various responsibilities within the agency.

Greater Boston Area

Worked around 24 hours per week while a full-time student at Boston University. Learned firsthand about account management and brand management as part of a small but extremely effective team. Worked on everything from on-the-street interviews, video editing, market research, naming, re-branding, and more

Greater Milwaukee Area

Assisted National Accounts sales team with reporting, meeting preparation, and more. Edited catalog and e-commerce pricing for consistency. Assisted with annual catalog mailing.

Bachelor’S Degree, Mass Communication - Advertising, Graduated Summa Cum Laude

Activities and Societies: AdLab, BUTV, Delta Delta Delta - Alpha Chapter PresidentTrustee Scholar (Boston University’s most prestigious.

High School, International Baccalaureate Full Diploma, Valedictorian

Activities and Societies: National Honor Society, National Merit Scholar, Mu Alpha Theta, Varsity TennisInternational Baccalaureate Full.