Fernando Lopes

Fernando Lopes Email and Phone Number

Diretor Sênior de Unidade de Negócios @ Galderma
São Paulo, Brazil
Fernando Lopes's Location
São Paulo, Brazil, Brazil
About Fernando Lopes

• More than 20 years experienced professional holding positions as Business Unit Director, Marketing, Innovation and Commercial Excellence in multinational companies in Healthcare, Nutrition, Pharmaceutical and Consumer Goods sectors. • Consistent and fast-growing career with contributions in Marketing, Innovation, Strategic Planning, Business Unit and P&L Management, Commercial Excellence, Sales Force and Transformation, Integration and M&A Projects. • Generalist profile, with experience in different cultures, segments, scopes and work styles. • Experience in local business management, regional for Latin America and in global positions.• Proven success in structuring new areas and businesses, turnaround in mature markets and innovation, whether in demand generation direct to consumer or through healthcare professionals.• High experienced in leading and developing large and multifunctional teams, including sales force. Servant leadership style, encouraging collaboration and teamwork.• Expertise in planning and developing digital strategies and leadership of eCommerce area. • High skilled in identifying, analyzing and solving problems, with the ability to design solutions and take decisions based on the needs of consumers, customers and peers.

Fernando Lopes's Current Company Details
Galderma

Galderma

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Diretor Sênior de Unidade de Negócios
São Paulo, Brazil
Website:
galderma.com
Employees:
8130
Fernando Lopes Work Experience Details
  • Galderma
    Diretor Sênior De Unidade De Negócios
    Galderma
    São Paulo, Brazil
  • Galderma
    Business Unit Sr Director
    Galderma Aug 2024 - Present
    Sao Paulo
    Head of business units Dermatological Skincare and Therapeutic Dermatology, leading 250 people accounting for Marketing, Trade, Sales, Medical Sales Force, Digital and eCommerce. Responsible for full P&L and all strategy development and execution, besides innovation.
  • Reckitt
    Healthcare Unit Director - Marketing And Medical Channel
    Reckitt May 2022 - Jun 2024
    Brasil
    Reporting to Senior Vice-President Latam. Responsible for Marketing (P&L management, strategy, branding and communication) for Health categories (Gastro, Sore Throat, Cold&Flu, Analgesics, Condoms, Lubricants, Depilatories) and Nutrition. Also led the Medical Sales Force team, Sales Force Effectiveness and Training, and co-led the Market Intelligence, Consumer Insights, Media, Digital and Sustainability with a total team of around 100 people.• Team and culture development, restoring engagement and reducing turnover from 40% to 0%• Average annual growth of 15% and increased profitability in the 2 years ahead of Health and Nutrition.• Led the recovery in the condoms market, gaining market share after 5 years of decline and driving the category's growth in volume.• Recovery of 600bps of market share in Cold&Flu after a huge drop in the pandemic, through innovation, new go-to-market and communication.• Excellence in Sustagen Senior launch, being the first innovation in years exceeding internal projections.• Redesign of Medical Sales Force deployment and KPIs, leading development and upskilling of the team
  • Reckitt
    Global Innovation Director
    Reckitt Mar 2021 - Jul 2022
    Latin America
    Reporting to the Global Vice President of OTC. With double-hatting, I was responsible for innovation of all OTC categories for Latin America and the global expansion of the Gastro portfolio. • Developed the long-term vision with strategy and pipeline for OTC categories across LATAM• Mapped white spaces and key markets for expanding the Gastro category, negotiated novel technology and due diligence with a Startup and prepared the launch to enter in multiple European markets.
  • Danone
    Director Of Marketing & Center Of Excellence
    Danone Dec 2018 - Mar 2021
    São Paulo
    Responsible for P&L management, strategy, innovation, branding and communication for the Growing Up Milks, Complements, Children's Cereal and Adult Nutrition categories, in addition to the areas of Innovation, Market Intelligence, Consumer Insights and Digital acceleration for all Specialized Nutrition brands. • Led market disruption, developing a new segment of infant formula 1+ with the launch of Aptanutri 3, which became the market segment leader in just a few months• Redesigned the channel strategy and price&promotion architecture, increasing margin by 1000bps.• Launched Milnutri Profutura for the premium segment, reaching 2nd place in less than 1 year.• Led the infant nutrition’s brand architecture review, increasing portfolio sales by 30%.• Built the Open Innovation area to connect with the ecosystem of startups, suppliers and customers.
  • Danone
    Project & Transformation Director
    Danone Jun 2018 - Dec 2018
    São Paulo E Região, Brasil
    Led the merge of two divisions - Danone Early Life Nutrition e Advanced Medical Nutrition - into one single organization, integration around 1000 employees, sales force, system, processes, backoffice structure and culture, being recognized as benchmark to be rolled out across different countries.
  • Danone
    Commercial Excellence Director
    Danone Oct 2016 - May 2018
    São Paulo Area, Brazil
    Set up a new area to support the business accounting for sales force effectiveness, market intelligence, consumer insights, new business development, Digital, eCommerce and multi media marketing driving excellence and sustainable growth.
  • Danone
    Head Of Consumer Marketing, Digital And Ecommerce
    Danone Mar 2015 - Sep 2016
    Brasil
    • Ramped up of new Consumer business unit, building the strategy, portfolio, communication, sales in Pharmacy and eCommerce channels, going from 5% of sales to more than 20% and twice as profitable.• Developed the eCommerce operation by defining partners, commercial policy, platform and strategy.
  • Danone
    Global Marketing Manager
    Danone Jul 2014 - May 2015
    Amsterdam
    Based in the headquarter in Amsterdam, supported european markets on the vision and strategy development of consumer oriented approach with nutritional products more focused in the Healthy and Active aging.
  • Danone
    Products And Trade Marketing Sr. Manager
    Danone Aug 2011 - Jul 2014
    São Paulo E Região, Brasil
    Responsible for OTC/OTX nutritional products focused on community (out of hospitals), he leads the start up of a new business model based in consumer driven route to market, including the development and implementation of the pharmacy execution strategy.
  • Pfizer Consumer Healthcare
    Product Manager
    Pfizer Consumer Healthcare Apr 2008 - Aug 2011
    São Paulo Area, Brazil
    • Led the turnaround of VMS business relaunching Centrum brand to become the 4th largest OTC brand, in addition to innovation and expansion of the portfolio and digitalization of the brand and communication
  • Wyeth Consumer Healthcare
    Sr Marketing Analyst
    Wyeth Consumer Healthcare Dec 2007 - Apr 2008
    São Paulo Area, Brazil
    Created an exclusive positioning and brand campaign for Centrum Silver, re-launched Stresstabs and developed its new campaign, resulting in 60% demand growth. He covered the Sr. product manager for 6 months and also awarded in first place with Centrum on the “Lupa de Ouro” prize, an important marketing award in pharmaceutical industry.
  • Wyeth Consumer Healthcare
    Marketing Assitant
    Wyeth Consumer Healthcare Feb 2007 - Nov 2007
    São Paulo Area, Brazil
    Support to product’s manager in the definition and implementation of multivitamin strategy, with effective participation in the “Educational Plan”, an international awarded project, increasing product demand in 28%. Following, as a manager, was Awarded in first place on the “Lupa de Ouro” prize, an important marketing award in pharmaceutical industry. Also redesign the model of budget’s control and created the procedures of control and audit of media and investments.
  • Eli Lilly
    Marketing Assistant
    Eli Lilly Oct 2004 - Dec 2006
    São Paulo, Brasil
    Designed the plans for recovery of the products Apralan Premix and Tylan 40, defining the position and strategy for each brand working with the technical and sales areas. Attended the preparation of seasonal campaigns of the products Surmax and Coban. Implemented business management software in different partners and created the loyalty program for recognition and differentiation of major customers in the portfolio.
  • Bradesco Seguros
    Administrative Assistant
    Bradesco Seguros Aug 2002 - Oct 2004
    São Paulo, Brasil
    Support to call center team and customer service. Also responsable to design active campaigns for remote sales team.

Fernando Lopes Education Details

Frequently Asked Questions about Fernando Lopes

What company does Fernando Lopes work for?

Fernando Lopes works for Galderma

What is Fernando Lopes's role at the current company?

Fernando Lopes's current role is Diretor Sênior de Unidade de Negócios.

What schools did Fernando Lopes attend?

Fernando Lopes attended Fia - Fundação Instituto De Administração, Pontifícia Universidade Católica De São Paulo.

Who are Fernando Lopes's colleagues?

Fernando Lopes's colleagues are Caroline Nobre Gomes, Thanatchanan Lazarou, Sixto Arce, Luis Vázquez Del Mercado Sánchez, Rushikesh Shinde, Vicente, Leonardo, Paula Alonso Bahamonde.

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