Gabrielle (Vacca) Travisano Email & Phone Number

Raleigh, North Carolina, Us

- Develop outcome-focused service offerings, including program designs, workshops, relevant content, and templates, creating the foundation for the Pendo Enterprise Onboarding and Value Realization motions- Build Professional Services programs to support the launch of new Pendo products and the delivery of these engagements to customers- Build internal training programs including playbooks and live sessions for internal team members on the delivery of various Professional Services offerings - Consult customers on the Product-Led methodology and assist them in making data-driven decisions to support the growth of their products

Raleigh, North Carolina, Us

- Responsible for leading end-to-end consulting projects for Pendo's largest enterprise customers in NA and EMEA- Facilitate in-depth enablement, change management, product implementation and rollout- Deliver enablement sessions and facilitate strategic workshops onsite with customers- Represent the Professional Services organization in pre-sales activities, pitches and trials with strategic accounts and scope Professional Services engagements- Collaborate with product teams to provide product feedback and assist with knowledge base documentation - Coach and mentor to new team members and consultants

Raleigh, North Carolina, Us

- Accelerate customers’ value realization with Pendo through strategic consulting engagements - Consult and provide customers with best practices regarding the implementation of Pendo into their products- Work closely with customers to identify their desired business outcomes and demonstrate how to best leverage Pendo tools and capabilities to reach identified goals- Create custom, strategic engagements for Enterprise customers based on their business goals and needs- Create reusable collateral and workshop exercises to facilitate consulting sessions- Develop targeted service offerings to build and drive the methodology of the Strategic Consulting team- Expertise in product analytics, in-app guidance and product onboarding experiences

Austin, Texas, Us

- Present onsite at client meetings to showcase successful campaigns and insights, as well as highlight areas for improvement and develop a testing roadmap- Team lead and trainer to new team members- Assist with new business development for sales prospects by identifying areas of opportunity as well as providing test ideas and industry specific optimization best practices- Continuously present webinars to further educate Sales team on the Oracle Maxymiser platform- Contributor to Oracle Modern Marketing Blog- Work closely with Product team on new features and product enhancements- Continue to perform all previous Optimization Consultant responsibilities

Austin, Texas, Us

- Create and maintain a strategic optimization plan for clients in the retail, travel, and finance industries- Identify and oversee implementation of A/B and Multivariate website testing opportunities- Coordinate, manage, and execute campaign projects from ideation to delivery by collaborating with clients and internal technical teams including developers and quality controllers- Monitor campaign development status closely to ensure all timelines and project requirements are met- Communicate with clients on a daily and weekly basis regarding the status of all current projects, any upcoming projects or initiatives, as well as any product and software updates- Analyze and interpret test data to provide clients with in-depth results and recommendations- Consult and provide insight on industry best practices regarding optimization and personalization

New York, Ny, Us

- Served as the day-to-day account contact for marketing and advertising multi-faceted recruitment strategies across several diverse clients (healthcare, retail, consumer goods, and pharmaceutical)- Led weekly meetings with clients to discuss any works in progress, consult and assess their needs, develop solutions and identify growth opportunities- Collaborated with digital strategists, media planning, creative, support and project management teams to efficiently deliver strategies and solutions- Facilitated the execution of complex Search Engine Optimized (SEO) website builds, as well as Search Engine Marketing campaigns- Aggregated and organized performance data reports to determine optimization and effectiveness of media strategies

New York, Ny, Us

- Served as a liaison between client, agency, and vendors- Consulted with clients regularly to assess needs, develop solutions, and identify opportunities for growth- Developed campaign strategies and media plans tailored to each client’s individual needs and budgets- Implemented and managed from start to finish all advertising and marketing requests within approved plans- Coordinated with internal account, digital, and creative teams to manage project deadlines, budgets, and delivery of final creative assets- Implemented digital tracking tags to aggregate media performance metrics- Worked closely with Search Engine Maintenance and Optimization teams to implement campaigns and adjust funds as appropriate to ensure satisfactory ROIs- Composed ad copy for traditional and digital media campaigns- Engaged with all of TMP’s offerings from software, media and metrics to creative and brand

New York, Ny, Us

- Assisted with the public relations of prestige brands including Dolce & Gabbana, Escada, Gucci, SK II, Stella McCartney and Forever 21- Compiled clippings of our brand’s product placements as well as their competitors, from publications such as magazines, social media, and fashion blog posts- Supported the team with the creation of short and long lead pitches to editors for the promotion of products- Completed competitive intelligence scans for all brands and their respective products- Assembled all products for send outs, gift packages, press release kits and special events- Assisted with completion of Escada fiscal year report

New York, Ny, Us

- Shadowing assignments on and off the selling floor with my Mentor Sales Manager - Meet with key store and district leaders to gain a better understanding of their position and role in the company overall- Worked on selling floor assisting customers, coaching associates to drive sales, and assisting to manage my assigned department- Completed required courses as assigned in the program- Project Assignment: Project focused on coaching and developing sales associates on Macy's "MyClient" service, tracking and analyzing their progress, and presenting our final results to the Executive Team at the end of the program

New York, Ny, Us

- "Meet and Greet” with key store and district leaders, completed in-store assignments and weekly diary- Shadowing assignments and weekly discussions with my Mentor Sales Manager- Worked on selling floor assisting customers and coaching associates- Completed required courses as assigned in the program- Project Assignment: Project focused on coaching and developing sales associates in an assigned selling area

Us

- Assisted with Quality Control and Risks Management for corporate lines such as R’12, PSP’13 and SP’13 for DK Collection, DKNY, PURE and DKNYC- Helped coordinate International correspondences, with countries such as Italy, Peru, Hong Kong and Shanghai- Attended production meetings, to see the processes involved in making apparel, from the beginning of development through the final product and helped review apparel lines, in their respective showrooms

Education record

Bachelor’S Degree, Fashion Merchandising With A Minor In Business Administration