Gena Rivera Email & Phone Number

San Jose, California, US

San Jose, California, US

Northbrook, Illinois, US

• Developed, implemented and managed a global content strategy across the company in alignment with corporate objectives of driving traffic, increasing engagement, generating leads and increasing customer retention.
• Developed and executed on a global social media strategy to increase reach and engagement.
• Analyzed campaign performance data and translated anecdotal insights to optimize channel and campaign strategies.

Northbrook, Illinois, US

• Cultivated Stepan Company’s social media presence on LinkedIn.
• Conducted a social media analysis that provided actionable insights to drive more traffic to the website, generate leads and provide full-funnel content for prospects.
• Established an employee advocacy program and lead company-wide enablement sessions increasing the organization’s reach on social media and doubling the marketing team's social media follower expansion goal for 2019.
• Collaborated with cross-functional teams, including technical personnel, to develop content for a major website redesign initiative.
• Collaborated with management and R&D teams to develop sales enablement materials for product launches and promotions using Adobe InDesign and Photoshop.
• Populated and maintained website content using CMS and basic HTML.

New York, NY - New York, US

• Analyzed competitor and industry data to develop a social media marketing strategy, increasing brand awareness and engagement.
• Improved social media reach and engagement by developing a content strategy that increased the production and frequency of content
• Fostered an exceptional customer experience by facilitating consistently efficient and constructive client meetings

Normal, IL, US

• Demonstrated effective client and team communication to execute event operations seamlessly
• Practiced exceptional customer service to ensure client satisfaction with technical equipment and overall event operations
• Lead a team of 10 production service workers for more than 100 events to ensure event services were executed satisfactorily for clients and guests

Northbrook, Illinois, US

• Analyzed reports from several platforms to glean insights and propose strategy optimizations
• Developed print and digital sales tools effective for sales team reference and client interfacing
• Conducted a competitive analysis for a website redesign business case and presented insights to the Global Marketing Communications team