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CurrentAbout LinkedIn and Social Media in BusinessSocial Media has become the new business marketplace, and LinkedIn is the centerpiece—especially for Business-to-Business firms like BLACKFIN SQUARE. As LinkedIn celebrates its 10th anniversary - topping more than 200 million professional users - it isn’t a question of whether we should get involved with LinkedIn, but how. Most famously, executive recruiters leveraged LinkedIn the most - using LinkedIn to find qualified candidates and attract top talent. But sales has many parallels, except the “sales team” has many faces that recruit customers and partners (instead of candidates), both passively and actively, and both inbound and out. Meaning sales people are not only reaching out to members of LinkedIn, they are being found and contacted by members of LinkedIn as well. According to a 2013 survey of LinkedIn: - Top sales performers research their prospects before making contact 86.7% of the time.- Informed customers look to LinkedIn, Blogs, Google searches and other online tools to find thought leaders to gain insight.In today’s social sales world, clients complete more than half their research before they make the first call. LinkedIn has become a place to find the latest business solutions—service providers they can trust—and they are vetting potential providers early on.We want anyone checking out BLACKFIN SQUARE and our people to see a particular level of professionalism and credibility, experience a consistent brand image and message, and determine that BLACKFIN SQUARE is a company they want to get to know.