Heather Schaefer Email & Phone Number

Currently serving as Account Executive, my primary responsibility is to serve as the Executive Director under its board of directors and officers for an Association serving the Pest Management industry. Responsible for the effective conduct of the affairs of the association and assists the officers and the board leaders in the formulation of the association's mission, goals and objectives. Maintains frequent consultation with the association President to organize, coordinate, and direct the staff, programs and activities and am responsible for its fiscal management and staffing. Currently responsible for all aspects of multi-million dollar contract to develop and execute an inaugural industry training and certification program. While in the Director of Operations role, my primary responsibilities included overseeing, developing and managing daily association activities to meet the associations strategic goals. Programs included all association marketing, membership acquisition and retention, vendor relationships, and educational program management which included managing a multi-million dollar contract. Worked with volunteer board of directors and committees on strategic program development. As meeting planner, responsibilities included strategic planning, directing and managing event program, logistics, budget, contracts, marketing, sponsorships and exhibits for meetings in the Information Technology industry and the Pest Management industry. Created and executed strategic marketing plans for events which generated increased attendance and exceeded registration goals by 10%. Worked closely with volunteer planning committees and internal support departments to ensure all program deadlines and objectives were met on time. Managed bid process for current and future meeting needs and finalized contracts of all meeting contractors, including audiovisual, exhibit services, and all off-site venues.

Responsible for strategic direction and execution of annual meeting, multi-event planning, event marketing and company-wide sponsorship program for an approximately $9M professional telecommunications association. Oversees event planning for 10,000 attendee Annual Meeting from strategy to implementation including logistics management, onsite execution, contractor supervision, contract negotiations and site selection. Leads contract negotiations for convention centers/meeting facilities, audio visual, food and beverage, and vendor/service contractors. Assists with contract negotiations for hotels. Manage room setup; order AV services; order catering for 35+ scheduled functions during annual meeting include association Board of Directors Meeting and 2000+ attendee offsite reception. Through strategic development and execution of a multi-tiered marketing campaign, both domestic and international annual meeting attendance has increased by more than 12% annually. In addition I lead the company-wide sponsorship program and oversee a business development plan which grew event sponsorship revenue by 25%. Leveraged sponsorship models to implement an interactive event strategy which included gamification, mobile devices and video content to increase meeting attendance and attendee experience. Currently managing functional and cost centered budgets to ensure all programs are executed within budget. Responsibilities also include overseeing the production and design for all print and interactive meetings and event collateral including the development and implementation of responsive website design, development and content management.Volunteer activities include leading planning for annual fundraising golf tournament for subsequent 501(c)3 Foundation. Activities include event planning and implementation, sponsorship development and sales, and managing onsite support team.

Responsible for supporting and executing all marketing and communications initiatives, including event marketing for Annual Meeting. Additionally responsible for oversight of the corporate brand and sub-brands.Managed marketing events during Annual Meeting including strategic development, planning, and execution of various media conferences, sponsorship receptions, and industry affiliate events. Supported events team by managing onsite logistics including catering and meeting room checks. Lead development of onsite association member center at Annual Meeting from concept to onsite execution. Worked with show decorator to develop member center structure and floor plan. Managed third-party design firm to implement strategic look and feel related to the Annual Meeting and the association's marketing objectives. Managed contract development, fulfillment and customer relations for the company-wide business development program that exceeded budget for multiple years.Initiated all marketing efforts for company-wide programs and services to generate revenue and awareness through various marketing tactics including copy writing, direct mail, e-mail campaigns, media relations, publication advertising and industry relations. Managed multiple outside vendors to ensure brand consistency, while keeping expenses in line with budgeted objectives.Created budgetary tracking system and assisted in the development of marketing expense and revenue budget of more than $1M.

Coordinated and executed specific tasks associated with the implementation of marketing plans and activities which supported membership and industry events. Responsibilities included execution of industry and publication trade agreements, coordination of media placements (both advertising and editorial), management of media relations and press list, and management of media conferences during events. Project coordination of event print materials, association membership materials, acquisition campaigns and other assigned projects by working across departments, with key marketing personnel and with contracted vendors. Included planning, executing, proofreading, copy writing and quality control functions through all project stages. Supported company sponsorship program through maintenance of sponsorship database, creation of tracking process, contract management and provided sales support to achieve budgeted revenue.Maintained and created comprehensive tracking process which archived promotional placements for all company programs. Tracked goals and results. Developed and distributed event surveys. Analyzed and reported survey results.Served as department liaison for new database implementation. Wrote, distributed and archived press releases. Maintained press list of over 300 contacts.

Primary responsibility included coordinating traffic management duties such as traffic report preparation. Also researched prospective clients and industries and provide recommendations for company growth.

Primary responsibility included coordinating participation, activities, event logistics and marketing efforts for the annual “College Day on the Parkway”. Additionally wrote, researched and developed copy and information for marketing collateral for museum events and programs.

Bachelor Of Science, Business-Marketing

Education record