Patrick O'Bryan Email & Phone Number

Vernon Hills, Il, Us

• Assist division VP with sales forecasting and planning• Report on Actual Sales vs Plan. Identify variances, explore and report to management.• Conduit between sales, marketing, production and transportation to resolve operational issues and improve systems and programs• Plan and implement quarterly sales meetings• Demand planner for S&OP forecasting

Northbrook, Il

I was responsible for the product management activities for PEAK Commercial &Industrial brands, including BlueDEF Diesel Exhaust Fluid, Final Charge & Fleet Charge Heavy Duty Coolants and Thermal Charge Heat Transfer Fluid. I managed all aspects of day to day product management including packaging, promotion, new product development, and line maintenance.I worked closely with and supported sales on account specific presentations, requests and sales materials. I implemented customer private label projects including packaging, collateral and legal review as needed. I was also responsible for the coordination of the Distributor Advisory Council and resulting action items.I've directed the PEAK Commercial & Industrial division's trade show presence for 8 - 10 trade shows annually, floor plans, developed graphics and supervised set-up and tear down. I worked with our PR agency to identify press conference opportunities. I also managed PEAK Commercial & Industrial's Distributor sales meetings. One of the projects I managed was the creation of product training videos, including script review, story boarding, attending video shoots and rollout.

I served as the on-site leader of a marketing department, staffed with 5 professionals, supporting over 3000 independently owned retailers in the USA and Canada. Working with brand marketing and sales, my team developed and implemented marketing programs and turnkey advertising products. We managed agencies in production of sales promotion and advertising materials. I was also responsible for creating and managing the departments $2,000,000 budget.One of the most rewarding achievements in this role was the creation of a website that provided our customers access to marketing materials, like photos and line art, and the ability to order show room displays and POS materials. It contained an on-line versioning tool that allowed customers to create their own customized advertising flyers and discount cards. This system helped eliminate hundreds of thousands of dollars of printing and streamlined the ordering and fulfillment process of our programs.

The Family Channel Retail Marketing group was formed in 1997 with the task of creating and implementing turnkey retail advertising products, sales promotions and education programs for the independent consumer tire retailer channel. I created and managed a turnkey FSI product, managed the showroom display program, designed and presented training programs on retail advertising and available support programs.

The Affiliated Dealer Operations group of Bridgestone is a channel of small to medium sized direct purchase independent retailers. I worked with the region manager in qualifying and signing customers to the Affiliated Dealer program. I developed, implemented and tracked sales promotions to increase sales. Assisted over 140 customers with operational questions regarding the program.

Implemented marketing plans for North Central Region. Worked closely with District Managers to develop and implement advertising plans. Performed competitive price analysis and established retail pricing for tire lines. Provided sales forecasts by line to manufacturing. Processed and analyzed sales data, providing management with reports on sales, mix, margin and comparing actual to budget. Part of team that rolled out corporate initiatives and direction to districts and stores through local training meetings. Attended yearly corporate marketing strategic planning meetings along with sales and operations to develop new year plans.

Greater Chicago Area

Analyzed system needs and performed software maintenance and updates to IBM mainframe point-of-sale data processing system.

Oakbrook, Il

Analyzed client information needs and designed computer programs and reports to fill them

Mba, Marketing

Bs, Computer Science - Business

Residence Hall Counselor and Staff Resident at Cary Quadrangle. Teaching Assistant for BASIC computer language course.

Education record