Audience Development Manager
Greater New York City Area
Responsible for the support of online marketing campaigns designed to attract and build an audience for company hosted conferences and events. Consulted with C level executives within specific targeted audiences such as Employee Healthcare, Corporate Branding, Global Business & Shared Services, Talent Acquisition, Strategic HR, Performance Management, Innovation, Supplier Relationship Management, Women’s Leadership, Big Data, Storytelling for Business and Corporate Philanthropy. On a daily basis utilized two cloud CRM software tools, Inside Sales and Sugar in order to manage all leads and sales. Worked alongside senior marketing executives providing feedback on event marketing to help strengthen marketing campaigns for all events. Delivered Results: ¬ Exceeded quota of $40K per month by $10,000, on average 10 months of the year. ¬ Averaged over 100 calls per day and over 125 emails per day¬ Spent 2+ hours on phone per day prospecting for new leads & securing referrals. ¬ Consistently achieved team goals and monthly quota and surpassed into bonus territory 10 months of the year.