Jeff Hirka Email & Phone Number

Help B2B marketing teams create and implement custom growth strategies based on current challenges and goals. Areas of focus include:- Account Based Marketing (ABM) and buyer journey mapping- Campaign planning and program design- Demand generation and lead management structure- Messaging framework and themes- Content strategy and development- Analytics and.

Memphis, Tennessee, United States

Provide clients with strategic guidance on marketing strategy, execution, analyses, and delivering results throughout the marketing funnel. Create and refine initiatives with focus on digital marketing, brand strategy, lead generation, customer growth, agency review, and process improvement.- Led the development and execution of client's marketing strategy.

Led the strategic direction and execution of the firm's marketing initiatives. Guided and mentored a team focused on digital marketing and brand recognition strategies that enhanced the firm's profile throughout the marketing funnel.

Established and led a marketing team that helped move TruGreen from being a telemarketing-driven company that acquired 95% of new customers through outbound calls, to a demand generation marketing model that represented over 40% of total sales. Generated 1.3 million new customers by designing, launching and refining an integrated marketing strategy.

Developed and launched new payment products with supporting marketing strategies for partner branded programs. Awarded three patents: Multiple Account Advanced Payment Card And Method Of Routing Card Transactions; System For Providing Cardless Payment; System And Method For Linked Account Having Sweep Feature.

Led the strategic development of multiple co-branded programs in the areas of new customer acquisition, customer retention and utilization. Directed initiatives to drive growth, improve marketing efficiency and increase profitability of co-brand partners.

Responsible for overall program management with full P&L accountability of a $170 million co-branded credit card portfolio. Expanded new card member base of existing portfolio by 120% while increasing profitability and return on outstandings by 35%. Developed, initiated and led multichannel marketing initiatives that included direct mail, on-line, event.

Managed strategic partnerships with non-profit organizations while creating and implementing credit card marketing programs. Developed the overall marketing strategy and facilitated the launch of a program that generated 290,000 new accounts.