Kendra Hathway Email & Phone Number

Remote

Remote

We’re an action-oriented B2B marketing firm that was founded to help senior executives deal with the new accountabilities of modern marketing.We focus on account-based marketing and demand generation. Our deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. Areas of focus include: - Account Based Marketing (ABM) - Demand Generation Assessments and Roadmaps - Campaign strategy and planning - Lead Management - Martech advisory- CMO/Chief of Staff Advisory- Reporting, insights, and analytics

Greater Atlanta Area

Greater Atlanta Area

ANNUITAS is a demand generation firm that helps B2B marketing and sales leaders at enterprise organizations build and execute demand generation that is more buyer-centric, revenue-optimized and operationally-minded. ANNUITAS delivers this via its Demand Process℠ methodology. ANNUITAS works with clients to determine their demand strategy and process, drives execution and then helps clients achieve self-sustainability and longer-term optimization.

Duluth, Ga

Development and execution of multi-touch demand generation and lead nurture campaigns. Implementation of marketing automation platform including lead scoring, management, MQL / SQL conversion and metrics reporting. Alignment of multi-channel strategies across brand marketing, product marketing, sales and dealerships. Content generation in support of e-mail nurture/drip campaigns.Support field sales and sales operations via lead aging and pipeline reporting via SalesForce.com dashboard reporting. Manage channel partner relationships to ensure closed loop reporting on sales opportunities. Drive content marketing strategy across verticals to ensure inbound marketing activities are in line with defined customer personas across funnel and purchase stages, ensuring enhanced customer experiences.

Suwanee, Ga

Recruited to re-establish a Marketing Communications team to execute branding, PR, exhibit program, collateral development, and online marketing efforts. Subsequently promoted to deliver cross-functional strategies to C-level executives and senior management of a global FTSE 100 company. Recognized thought leader who instated crucial performance metrics later incorporated into senior leadership team’s five-year plan.

Buckhead, Ga

Hired as a player/coach to build best practices and processes in B2C marketing communications. Lead cross-functional teams to build a recognized up-market brand identity across company catalogs, website, direct mail, press coverage and in-store displays. Provided creative direction for lifestyle photo shoots and product packaging.

Norcross, Ga

Within a CPG environment, developed marketing communications plans and executed appropriate collateral for consistent branding (catalogs, brochures, flyers, print ads, newsletters, PR). Championed grassroots marketing efforts in support of new product lines and up/down market stretch. Assisted in product development process (overseas sourcing, retail margin statements). Directed a team of 7 graphic artists and photographers through ad layouts, photo styling and product packaging lifecycle.

Lawrenceville, Ga

Joined in-house marketing team to deliver multi-channel tactical support across global B2B markets. Developed collateral materials for supported vertical markets. Wrote and graphically designed trade ads and advertorials. Interpreted CAD and Pro-E diagrams and technical documents for content generation. Executed digital photography, digital image correction, and image archiving. Managed outside vendors to deliver projects on time and within stated budgets.