Brian Schmid Email & Phone Number

Mission, KS, US

Kansas City Metropolitan Area

I develop and activate top notch programs and processes for our clients.- Drive strategy and delivery of marketing projects- Provide subject matter expertise that continuously uncovers marketing opportunities- Develop and deliver services to clients, including ABM play design, campaign orchestration, message development, content planning, and lead.

Kansas City Metropolitan Area

I provide students with a fundamental understanding of marketing theory and process and how these theories relate to integrated marketing communications. I focus on the marketing environment, the marketing mix, market segmentation, planning, execution and measurement. As part of the class, students will learn the components of a marketing plan and how to.

Mission, Kansas, United States

I represent the interests of Ward III residents and the city at large by focusing on sustainable, organic development that promotes walkability and economic resiliency.Community Development Committee MemberFinance & Administration Committee Member

I directed message planning and marketing program development across four businesses at Cox Automotive: Dealer.com, Dealertrack DMS, VinSolutions, and Xtime.- Developed content-driven database growth strategy to increase total market of engaged prospects- Drove 10% increase in program engagement with a new audience over three months- Established an Inbound.

Major Projects:- Serve as the subject matter expert representing four business units during Cox Automotive's consolidation to one Salesforce instance- Plan and implement Salesforce campaign hierarchies and membership rules to support a multi-touch attribution model- Develop the model for tracking prospect's buying phase across our business group. Manage.

Kansas City, Missouri Area

- Managed a team of professional digital, program and content marketers to affect how clients experience our brands- Advocated customer experience on behalf of three Dealertrack brands and VinSolutions- Analyzed advertising, digital, social and direct marketing activity to make recommendations to Product Marketing Teams- Identified the best methods for.

Kansas City, Missouri Area

- Managed a team of digital and content marketing professionals- Built integrated marketing communications plans to support lead generation and events- Created customer-based revenue marketing programs designed to upsell current clients on new products- Mapped content to buyer personas based on buying stage for use with automated prospect nurture programs.

Kansas City, Missouri Area

- Created outbound lead generation program for VinSolutions, which previously relied solely on inbound- Implemented marketing automation platform, Salesforce's Pardot- Built automated, ongoing email outbound programs based on prospect website interaction and CRM triggers- Developed communications calendar for events, lead generation and product.

- Supervised team of Project Managers who oversaw production of consumer-facing multi-channel campaigns- Coordinated with the Design and QA Teams to ensure clear communication and streamline workflow between the groups- Consulted with clients (automotive retailers) to determine most profitable customer segments- Analyzed and reported on campaign ROI.

- Managed a team of events, email and packaging specialists to drive brand and message consistency across channels- Created and managed marketing budget of $1 million- Developed annual advertising and communications calendar- Purchased media across multiple publications service three brands- Analyzed performance of monthly sales promotions and consumer.

- Wrote copy for all communications, including emails, direct mail and technical specification sheets- Coordinated printing and delivery of marketing communications- Maintained customer contact information using CRM

- Processed order requests and credits- Provided cross-reference information for parts from competitors

Shawnee, KS

- Directed phone, fax and email traffic for the company.

Master’S Degree, Integrated Marketing Communications

Graduates from the IMC program have learned to build customer-focused businesses and create meaningful, authentic customer relationships.

Bsj, Strategic Communications