Brian Schmid Email & Phone Number

Mission, Ks, Us

Kansas City Metropolitan Area

I develop and activate top notch programs and processes for our clients.- Drive strategy and delivery of marketing projects- Provide subject matter expertise that continuously uncovers marketing opportunities- Develop and deliver services to clients, including ABM play design, campaign orchestration, message development, content planning, and lead management.

Kansas City Metropolitan Area

I provide students with a fundamental understanding of marketing theory and process and how these theories relate to integrated marketing communications. I focus on the marketing environment, the marketing mix, market segmentation, planning, execution and measurement. As part of the class, students will learn the components of a marketing plan and how to develop a plan based on specific quantifiable organizational objectives.

Mission, Kansas, United States

I represent the interests of Ward III residents and the city at large by focusing on sustainable, organic development that promotes walkability and economic resiliency.Community Development Committee MemberFinance & Administration Committee Member

I directed message planning and marketing program development across four businesses at Cox Automotive: Dealer.com, Dealertrack DMS, VinSolutions, and Xtime.- Developed content-driven database growth strategy to increase total market of engaged prospects- Drove 10% increase in program engagement with a new audience over three months- Established an Inbound Marketing Team devoted to maintaining our editorial calendar, adhering to our key asset development timeline and hitting database growth goals- Developed account based marketing strategies based on ideal customer profiles and account-specific messaging that followed the Challenger Sales method- Managed a team of campaign managers to develop, execute and report on program performance across a four-brand portfolio, representing $1 billion in annual revenue- Built and managed the account-based, inbound and outbound messaging strategies- Established a framework for mapping content to customer buying phases and identifying gaps- Coordinated customer journeys across Product Marketing and Content Marketing teams to ensure business goals are being met- Developed message plans that guided prospects through their path to purchase- Established program objectives and KPIs based on content objectives and historic engagement rates

Major Projects:- Serve as the subject matter expert representing four business units during Cox Automotive's consolidation to one Salesforce instance- Plan and implement Salesforce campaign hierarchies and membership rules to support a multi-touch attribution model- Develop the model for tracking prospect's buying phase across our business group. Manage the technical development of supporting contact databases and buying journeys within Marketing Cloud.Responsibilities:- Represent four business unit's interests with the enterprise technology team- Ensure operational excellence for campaign development, execution and reporting - Hire, train and develop a team of campaign and digital marketers who execute omnichannel programs- Develop use cases for new marketing technology, with special emphasis on Salesforce Marketing Cloud- Report on program success to leadership weekly, monthly and quarterly, with an emphasis on actionable insight from trends- Maintain task management, file sharing and intranet tools to promote project visibility and accountability - Explore, recommend and implement new tools, with special emphasis on AI, content management and attribution- Plan and build campaign development models- Unify how campaign success is reported in terms of leads, conversions and revenue - Coordinate with Sales Operations to develop and implement automated lead routing processes - Align with Sales to deploy coordinated communications efforts based on opportunity status

Kansas City, Missouri Area

- Managed a team of professional digital, program and content marketers to affect how clients experience our brands- Advocated customer experience on behalf of three Dealertrack brands and VinSolutions- Analyzed advertising, digital, social and direct marketing activity to make recommendations to Product Marketing Teams- Identified the best methods for supplying prospects and clients with useful and memorable information - Developed and maintain lead models and process with Sales Ops; the new process generated a lead increase of 115% YOY - Adjusted lead forecasts monthly based on planned campaigns and historic engagement results- Provided Sales Teams with prospect behavior insights and equip them with the tools to act- Aligned with sales on goals, lead reports and campaign effectiveness- Implemented and maintained marketing technology that supports both businesses - Aligned with enterprise marketing technology teams to ensure brands' interests are represented- Consulted with technology vendors to develop product roadmaps that benefit Cox Automotive

Kansas City, Missouri Area

- Managed a team of digital and content marketing professionals- Built integrated marketing communications plans to support lead generation and events- Created customer-based revenue marketing programs designed to upsell current clients on new products- Mapped content to buyer personas based on buying stage for use with automated prospect nurture programs- Analyzed prospect engagement with marketing communications programs to make recommendations- Reported on automation performance with prospect audiences to determine how to take better advantage of profiling - Maintained data integrity, hygiene and governance in conjunction with Salesforce teams- Provided thought leadership on dealership-to-consumer marketing for webinars, articles and white papers

Kansas City, Missouri Area

- Created outbound lead generation program for VinSolutions, which previously relied solely on inbound- Implemented marketing automation platform, Salesforce's Pardot- Built automated, ongoing email outbound programs based on prospect website interaction and CRM triggers- Developed communications calendar for events, lead generation and product announcements- Analyzed attribution reporting to make communications recommendations- Conducted A/B testing on subject lines and content to optimize communication performance- Collaborated with Design to develop high performing communications templates

- Supervised team of Project Managers who oversaw production of consumer-facing multi-channel campaigns- Coordinated with the Design and QA Teams to ensure clear communication and streamline workflow between the groups- Consulted with clients (automotive retailers) to determine most profitable customer segments- Analyzed and reported on campaign ROI, making recommendations for improvement- Reviewed available services and technologies with our Product team, resulting in a new service, TargetPro, which generates $7.2 million annually reoccurring revenue- Developed monthly promotions in conjunction with automotive OEMs, resulting in 12 campaign package sales per month- Trained internal team members on the marketing tools available within VinSolutions' CRM

- Managed a team of events, email and packaging specialists to drive brand and message consistency across channels- Created and managed marketing budget of $1 million- Developed annual advertising and communications calendar- Purchased media across multiple publications service three brands- Analyzed performance of monthly sales promotions and consumer rebates to determine product popularity and price points- Supervised communications to ensure message consistency and technical accuracy- Created technical product catalogs, application guides and price books- Managed website content, including promotional material and product navigation- Created planograms for product display at O'Reilly Auto Parts and NAPA- Developed online produce training programs for national and regional distributors

- Wrote copy for all communications, including emails, direct mail and technical specification sheets- Coordinated printing and delivery of marketing communications- Maintained customer contact information using CRM

- Processed order requests and credits- Provided cross-reference information for parts from competitors

Shawnee, Ks

- Directed phone, fax and email traffic for the company.

Master’S Degree, Integrated Marketing Communications

Graduates from the IMC program have learned to build customer-focused businesses and create meaningful, authentic customer relationships.

Bsj, Strategic Communications