Becca Twait Email & Phone Number

Salt Lake City, UT, US

Provo, Utah, United States

• Implemented optimizations to our lead flow process leading to more accurate scoring & campaign member data, and a reduction in sync errors; audited 3k+ Marketo programs prior to migrating, reducing redundancies.
• Optimized & standardized our global form intake process, consolidating our 600+ request demo programs to 4, while improving accuracy of tracking metrics from 90% to 99%
• Owned registration operations for a 10k live event (“X4”), ensuring 100% registration tracking data; attendees were routed for follow-up within 24 hours of the event ending, leading to $70M+ in pipeline

• Owned in-depth discovery to migrate our website from a traditional CMS to a headless CMS. External responsibilities included drafting & gathering detailed RFPs, exploring technical demos with engineering, and.
• Implemented feedback and learnings from previous in-person marketing summits to reinvent virtual summit experience and enhance UX for 17k+ attendees during pandemic, generating $19.7M in pipeline revenue
• Ran project analyzing the quality and accessibility of Qualtrics’s website, improving the web experience for ADA users
• Found new ways to reach potential customers by implementing a systematic email signature program, automated to promote top-driving content and events in 3000+ employees’ signatures
• Spearheaded planning and technical implementation of complex digital event programs that generated $5M+ in pipeline

Provo, Utah, United States

• Managed email marketing channel, surpassing dept. pipeline goal by 436%, achieving the best quarter for the email program ($6.7M) since company founding; built subscription-based email programs to nurture prospects and.
• Owned all technical responsibilities related to email templates, website, and landing page templates, email signatures, marketing operations workflows and technical integrations
• Trained 17+ global marketing members on templates, systems, and processes, leading to standardized global workflows
• Served as technical lead to complex digital projects including: 1) Migration of Qualtrics’s form system on 300+ pages, which improved lead quality and fixed technical issues 2) Localized site launch for South Korea.

Provo, Utah Area

• Mastered the content management system (Wordpress), marketing email automation system (Marketo), and other marketing technology systems (Google Analytics, Google Ads, Salesforce, Litmus, Asana, JIRA, Tableau.
• Audited and updated systems and content for errors and managed all content updates to the site
• Developed and launched new email marketing templates, resolving outdated branding issues and dark mode compatibility while improving email marketing channel and brand consistency
• Built global landing page template, enabling teams to build custom pages w/o engineering support, speeding up time-to-market, improving consistency and conversion rate of landing pages
• Brainstormed and implemented changes to all major operational lead routing programs, increasing customer acquisition by 4x

Provo, Utah Area

Provo, Utah Area

• Problem solved and implemented Qualtrics’s software for 10,000+ executive level clients across small businesses and Fortune 500 companies
• Built and distributed a process for highlighting teammates weekly achievements to boost team’s morale, creating tight culture
• Led the Target Audience team and ran trainings for top clients (Tesla), and custom coded themes for top clients using CSS
• Organized and distributed email marketing and surveys to over 6000+ attendees for annual experience management summit
• Consistently held one of the top Customer Satisfaction scores for the dept (4.8+), driving high customer retention

Pittsburgh, PA

Alicante, Spain

Bachelor'S Degree, Corporate Innovation And Entrepreneurship; Management

Activities and Societies: Alpha Omicron Pi, Alpha Lambda Delta, The National Society of Collegiate Scholars, Indiana All-Media Club.

Hispanic Culture And Language

Completed two summer courses in Barcelona that increased my knowledge on Spanish culture and my proficiency in the language.

Spanish Language And Literature

Successfully completed a Spanish grammar and communication course during my summer in Alicante, Spain