Jeff Williamson Email & Phone Number

Roanoke, Va, Us

Roanoke, Virginia, United States

- Design, execute, and analyze numerous marketing campaigns across multiple channels, including emails, mobile app alerts, and in-app ads, to deliver targeted, personalized messaging to members. - Manage and monitor dozens of automated lifecycle marketing emails, making sure they deliver the right content to the right people by tracking customer behavior and engagement.- Lead a cross-functional internal team focused on pre-approved lending offers. Built a Power BI dashboard to track more than 50 campaign metrics, providing actionable insights to multiple departments within the Credit Union.- Develop, implement and monitor a campaign to increase both the quantity and quality of Google Reviews through targeted mobile alerts. In just three months, this ongoing campaign has generated more than 50 5-star reviews and a nearly four-fold increase in the number of reviews received.- Use analytics tools, such as Power BI and advanced Microsoft Excel functions, to measure and evaluate marketing campaign performance, extract actionable insights to optimize campaigns, track key performance indicators (KPIs), and provide regular reports to stakeholders.- Collaborate with internal departments, especially Business Analytics, to refine targeting strategies and enhance insight analysis, to improve marketing effectiveness.- Manage and resolve any issues with systems and external digital vendor relationships. - Continue to perform previously-assigned tasks from my prior role.

Roanoke, Virginia, United States

- Compile dozens of metrics from multiple sources to create a cohesive monthly marketing executive-level report, explaining how different campaigns directly impact the Credit Union’s bottom line.- Design, maintain, and analyze the performance of automated lifecycle email campaigns based on member’s interactions with the Credit Union.- Oversee, execute, and track specific campaign requests such as marketing emails, A/B testing, Google Analytics, Search Engine Marketing, web/mobile/banner ads, lead generation, and audience targeting tactics.- Work with our external digital marketing vendor on timely website enhancements, as well as using SiteImprove to stay on top of any broken links or additional quality assurance issues.- Focus on search engine optimization to analyze and improve rankings of product-related landing pages on websites, as well as oversee and maintain website analytics strategy and digital marketing content.- Work with external vendors to schedule creative across various digital channels.

Roanoke, Virginia Area

- Lead an award-winning team that has grown from me to 4 people, including 3 direct reports - Analyze and track more than 50 metrics on a daily, weekly, and monthly basis- Utilize SEO best practices, Google Analytics, and Google Trends to create engaging content- Create and oversee all facets of the station’s digital content, including news articles, social media posts, livestreaming video, e-mail newsletters, mobile apps, push alerts, and OTT platforms- Collaborated with parent company's digital arm on two separate CMS transitions- Help lead station’s data journalism efforts to find stories that emerge from different data sets- Train over 30 new employees on digital platforms using a 33-page onboarding guide I developed- Run station's internship program; have hired 21 interns, including 2 who became full-time employees - Helped guide newsroom’s transition from Google Workspace to Office 365, using different facets of the new platform to streamline multiple newsroom processes- Designed spreadsheet with more than 10 individual sheets to track COVID-19 cases across Virginia to guide station’s digital and on-air coverage of the pandemic- Reverse-engineered Virginia’s high school football playoff formula with a spreadsheet to accurately project seedings for more than 80 teams as part of national-award-winning coverage

Harrisonburg, Va.

Create Facebook and Twitter posts for station’s social media pages. Monitor and respond to social media comments. Post news stories to station’s website. Develop pages on our website for special events. Teach new hires how to post to the web. Participate in weekly meetings to improve WHSV’s digital presence. Produce, write and front a daily on-air segment.

Harrisonburg, Va.

Edit VO/SOTS for the 5 p.m., 6 p.m., 10 p.m. and 11 p.m. newscasts. Upload videos to station’s website. Shoot breaking news and live shots when needed. Assist reporters in finding archived videos for stories.

Swarthmore, Pa.

Serve customers, operate cash register and rotate inventory. I've worked here Summers and Winters since 2008.

Washington D.C. Metro Area

Worked in the feed room. Logged NBA, NHL, MLB, NCAA basketball and other games, attended show rundown meetings and assisted reporters and shooters at live sporting events. (Was still known as Comcast SportsNet Mid-Atlantic while I was there.)

Philadelphia, Pa.

Worked in the consumer department at NBC10, WCAU. Researched stories, uploaded videos to the Internet, created interactive maps, wrote articles for the website, attended morning and afternoon rundown meetings, pitched story ideas, and organized interviews.

Mclean, Va.

Worked in the technology section. Posted stories to the web, contributed to stories, and wrote blog posts. Also contributed to 2011 USA TODAY Super Bowl Ad Meter and Jayne O'Donnell's investigative piece on plastic surgery (9/15/11)

Washington D.C. Metro Area

Worked in sports department. Cut highlights used in broadcasts. Also interviewed players and coaches at Washington Wizards, Capitals and Nationals games.

Bachelor Of Arts (B.A.), Journalism -- Broadcast News, 3.95

Activities and Societies: Summa Cum Laude, Kappa Tau Alpha, WMUC Sports Radio, University Band

Education record