Jen Murphy Email & Phone Number

Alexandria, Va, Us

Washington, District Of Columbia, United States

• Oversees portfolio operations for large-scale content projects, including development and management of budgets, staffing, scopes of work and efficient execution of project plans. • Leads and manages internal teams, key stakeholders and external partners in the planning, strategy and execution of integrated marketing programs with an emphasis on content creation and digital initiatives.• Leads the client relationship and provides comprehensive project management by developing detailed project plans, budgets and resourcing strategies supporting campaign goals and business objectives. Client roster: Deloitte, United Airlines

Washington, District Of Columbia, United States

• Led multi-disciplinary teams in the execution of integrated marketing campaigns with budgets ranging from $5k to $5M to achieve business goals and objectives, generate leads and improve sales.• Provided end-to-end project management from intake to delivery (estimating, strategic planning, timeline management, budget tracking, team facilitation, communication, status reports and change management). • Cheerleader of processes and workflows to safeguard consistency while staying flexible when required for project success.Client roster: Exelon Corporation portfolio, Boston Consulting Group

Alexandria, Virginia, United States

• Independently led highly visible, complex, and high-volume campaigns and projects from kick-off, through strategy, concepting, and driving until delivery.• Managed end-to-end marketing campaigns from scoping requirements to resourcing, to briefs and timeline development, to kick-off and facilitation, to status meetings and reviews, to creative design and delivery.• Produced high, mid and low-level plans to illustrate the phases, tasks and timing to the creative and project teams and stakeholders.• Champion of best practices and pragmatic process improvements.• Managed yearly budgets exceeding $21M. Client roster: Travel Alaska, Visit Anchorage, Valdez, AK, Alaska Railroad, Ravn Airlines, BP Alaska, Alaska Center for the Performing Arts

Anchorage, Alaska Area

Sacramento, California Area

SkySlope is the industry-leading standard for Digital Transaction Management (DTM) and Transaction Coordination (TC). Our automated cloud-based technology provides back-office solutions for real estate brokerages across the United States. We were founded on the principle that real estate is awesome but busy work sucks.• Responsible for creating, implementing and reporting on comprehensive marketing strategies and targeted objectives that boosted company awareness and delivered qualified leads to the sales funnel.• Worked alongside Product Managers and team leaders to launch new products and deliver internal communications.• Reviewed and optimized my team’s work, while ensuring they were constantly developing as creative problem solvers.• Developed company-wide creative assets including logo, mission and vision, core values, voice and brand guidelines, creative processes, etc.

Greater Seattle Area

buuteeq is the world's first digital marketing system for hotels. In June 2014, buuteeq was purchased by Priceline.• Led retention marketing efforts, including highly targeted email campaigns, social media engagements and in-product messaging.• Used data to show customers real-time value, resulting in >50% email open rate (Customer Health Report).• Created eBooks, blog posts, case studies and other thought leadership material.• Managed new feature launches with assistance from Copywriters, Designers and Product.• Improved feature awareness amongst customers by partnering with Customer Success to deliver webinars, tutorials and the creation of a self-service Knowledge Center.• Performed customer and market research, including CSAT and competitive analysis, to better understand our industry and suggest product improvements.• Worked with PR to raise buuteeq brand awareness through thoughtful and timely publications.

Seattle, Wa

Lockerz was a social commerce website for Generation Z. The Off & Away team joined Lockerz in November 2011 as part of a talent acquisition. • Responsible for growing and engaging an enthusiastic community of one million Facebook and Twitter fans.• Created new opportunities for social outreach, including launching accounts on Tumblr, Instagram, Pinterest and Google+.• Ownership of all site content relating to image and video “Decalz” and the categories they live in.• Developed and implemented a unique content strategy, and worked with Product and Engineering to create new content creation systems.• Worked daily with Marketing and Merchandising departments to promote campaigns, promotions, and contests through social outreach.• Hired and managed a team of Content Curators, responsible for projects and research related to themes, trends, and pop culture events.

Seattle, Wa

Off & Away was a luxury travel website, focused on offering exceptional travel experiences to its customers in new, fun and unique ways. The company was acquired by Lockerz in November 2011.• Implemented a "customer-centric" atmosphere, placing heavy emphasis on the experiences, feedback and loyalty of our customers at the forefront of all decisions made.• Managed all customer interaction and communications via email, phone and social media.• Managed content and communications for Facebook, Twitter and the Off & Away Luxury Travel Blog.• Grew total Facebook fan base by 350% and Twitter followers by 500% in 13 months through development of regular content publishing, announcements, contests and positive customer engagement.• Worked closely with Marketing to develop relationships with key influencers, maximize content efficiency, and stay on or above analytic goals.

Masters, Communications, Digital Media

As a student in the Master of Communication in Digital Media program, my work focused on social media strategy, multimedia storytelling.

Ba, Sociology & Communications

I graduated from Sonoma State University in 2008 with a dual major in Sociology and Communications. During this time, I was also an active.