Jennifer Baker Email & Phone Number

Boston, MA, US

SiriusDecisions helps business-to-business companies worldwide improve sales and marketing effectiveness. Management teams make more informed business decisions through access to our industry analysts, best practice research, benchmark data, peer networks, events and continuous learning courses.

Greater Boston Area

-Generated awareness of Pyramid’s various areas of research expertise (e.g., cloud and enterprise, mobile devices, emerging markets) and business segments (syndicated research, consulting, unbundled) through global demand generation programs consisting of email campaigns, webinars, event partnerships, briefings, PR, website enhancements, social media.

-Created new lead generation processes and success metrics for all product categories; developed team strategy aligned with corporate goals, and facilitated weekly marketing team meetings to track progress.-Project manager for new product launches from concept to promotion; collaborated with research and sales teams; conducted ongoing company and product.

-Responsible for member recruitment and retention of CIO Executive Council, CIO magazine’s member organization for CIOs, through lead generation, event marketing and overall marketing communication efforts.-Collaborated closely with all of the departments within the Council, CIO magazine and across IDG to ensure consistent branding and promotion of.

-Responsible for direct marketing strategy and copywriting for over eight newsletters and books for B2B publisher.-Wrote strong benefit-oriented promotional copy for direct mail campaigns and coordinated design, print, and fulfillment process for marketing collateral. -Developed and executed strategic marketing plans for suite of publications. -Planned and.

-Responsible for the marketing strategy and events for all print entities, including the Boston Phoenix, Providence Phoenix, Portland Phoenix and STUFF@night magazine.-Supervised 3-person marketing department; represented the department at all corporate and regional newspaper meetings.-Developed campaigns for various areas of the company that included.

Managed marketing programs for recently-launched U.S. office of European software company, and worked closely with people of all levels within organization.

Developed market research surveys and marketing launch for product re-branding; created tools for sales teams; managed event marketing and planning for industry trade shows, which required travel to Hong Kong and Istanbul.