In this position, I led in the development and execution of direct response fundraising campaigns for 9 different clients, ranging from international development to medical research. My primary responsibilities were developing and communicating fundraising objectives and creative strategies to the client, reporting on campaign performance, and managing the day-to-day account activities so that campaigns met client standards, remained within budget, and were delivered on time. I also worked with integrating the digital components with the overall fundraising objectives by writing fundraising emails and providing support to the digital team.

• Developed and implement sales strategies to drive sales in direct mail channel for WSJ and Barron’s• Effectively managed costs to hit budgeted cost per order• Developed efficient methods of testing propositions, channels and audience targeting techniques todeliver the optimal level of customer sales.• Engage and manage agencies to assist with business strategy and execution where appropriate• Managed real-time reviews of the impact of campaigns on sales performance, and adjust offersaccordingly to deliver the maximum ROI for WSJ and Barron’s• Created and forecasted budgets for direct mail campaigns which total a mail volume of over 30 million pieces• Generated creative test and offer test ideas for implementation in both digital and offline channels• Ensured campaigns are driving subscription sales to meet goal of 3 million subscribers by 2017

• Managed direct mail retention, lapsed and high level donor programs inclusive of budget planning,strategic planning and overseeing the production of direct mailers in both the US and German markets• Managed telemarketing initiatives for retention and acquisition programs in the US• Managed growth and cultivation of the US high level donor program, including creating new strategiccultivation initiatives such as webinars and direct mail testing• Oversaw relationship with creative and production agencies to maintain cost efficiency of programsand ensure deadlines were met