Jessica Patterson Email & Phone Number

Des Moines, Ia, Us

Jon Heim/Matt Banzhaf Financial Services Team

• Conceptualize and manage yearly marketing calendar and set budget.• Design and execute multi-channel marketing campaigns. Evaluate performance/financial analytics and implement improvements.• Assist in managing a book of more than 2,000 clients, working to deepen relationships and drive profits/growth for the company.• Manage, conceptualize and write copy for all digital platforms and print collateral, including social media, the website, print and digital campaigns and meeting materials.

Des Moines, Iowa Area

• Lead communicator for internal agency force. Developed content and communications with business units to clearly and effectively communicate with more than 1,000 captive agents each week.• Editor-in-Chief of Frontline Magazine – an internal digital magazine for Farm Bureau Financial Services agents.• Ghost writer for Chief Marketing Officer, writing mass-communications and columns in a variety of publications.• Launched and actively managed/improved new agent recruiting website: beafarmbureauagent.com. Introduced an e-newsletter drip campaign with a unique open rate of 24%, beating industry standards.• Content writer and recurring contributor for more than 100 articles FBFS.com Learning Center.• Strategic marketing and communications contact for agent recruitment, IT and other business areas for direct mail campaigns, email marketing initiatives, and monthly e-newsletters.

• Field Advertising Management- Manage field and co-op advertising programs. Create more than 200 custom advertisements per year.- Serve as the primary contact for career agents and financial professionals in the field. Manage their advertising requests and make strategic recommendations.- Consult with agents to create plans for ad buys (newspapers, signs, sponsorships, etc.)• Brand Management – Logos/Illustrations & Field Office Marketing/Signage- Ensure brand elements are properly represented through fulfillment of illustration and logo requests.- Create signage for field offices and local sponsorships.- Create advertising for local events sponsored by the company.- Review ads/signs created by field marketing partners to ensure they are compliant and within brand guidelines.• Digital Advertising Creation and Trafficking- Manage trade advertising digital tracker and partner with our advertising agency to ensure publication of around 350 online ads per quarter.- Coordinate digital ad creative produced by local vendor.• Merchandise- Work with Sponsorships and TechArt teams to create logo merchandise. Create artwork for merchandise to ensure it’s produced within brand guidelines.

Des Moines, Iowa Area

• Supported and anticipated the needs of the Chief Marketing Officer with a wide range of projects. Set agendas, schedules and organizational systems. Managed through transition as the CMO retired from the company.• Event coordination and management:- Coordinated high-level meetings with Chinese Delegates from Hebei Province, China- Managed logistics for the Principal Riverwalk unveiling celebration- Key planner and organizer for the Principal Charity Classic – Charity of the Year celebration- Key planner and organizer for the Brenton Skating Plaza Canopy celebration

Des Moines, Iowa Area

• Collaborated with business partners to develop custom communication strategies and tactics for our Institutional (high end of the market) retirement plan clients and participants• Created education materials and direct communications in both The Principal brand and clients’ brands.• Evaluated and updated materials with fresh language and design, as needed.• Built relationships with business communication organizations to stay updated on industry information. Submitted various projects for awards.• Maintained strong partnerships with other areas, such as investments, to ensure our team remained updated on important and timely changes that impacted participant education materials.

Des Moines, Iowa Area

• Managed the maintenance and printing process for more than 300 educational and promotional marketing pieces.• Made and executed strategic recommendations to improve participant education based on marketing objectives.• Managed an internal online home for participant education materials, kept the site up-to-date and notified audiences of updated and new materials.• Project -managed long- and short-term marketing initiatives, including a public portal created for financial professionals and employers to access retirement education materials and the revamp of a planning tool for retirement plan participants (My Principal® Edge Milestones).• Demonstrated the My Principal Edge Milestones tool to other business areas.• Created and deployed six direct mail and email campaigns yearly.• Pulled and reported email and direct mail metrics to develop strategy for the following year.

Des Moines, Iowa Area

• Created, updated and revised more than 500 marketing pieces.• Helped save The Principal more than $15,000 in external marketing cost.

Bachelor Of Arts (B.A.), English, Political Science, Spanish

Activities and Societies: International Buddies, Special Olympics, Writers Gone Public

Spanish And Political Science