Integrative Health Coach | Author | SpeakerI coach 1:1 clients, support organizational efforts for employee wellness, and speak about living with vitality to groups of all sizes. I am a certified graduate of the Duke IM Integrative Health Coach professional training program, as well as a board certified Integrative Health Coach with the National Board of Health and Wellness Coaches (NBHWC).

As a senior marketing leader, my role was to direct the relaunch of the brand and spearhead marketing strategies for the leading retailer of jewelry and gemstones in the US that sells through an omni-digital strategy using live TV programming (85 million US households), e-commerce, and social media presence. • Overhauled and revitalized the brand by partnering with a brand strategy planning agency (Innate Motion) to lead the brand launch that was a contributor to JTV’s double digit… Show more As a senior marketing leader, my role was to direct the relaunch of the brand and spearhead marketing strategies for the leading retailer of jewelry and gemstones in the US that sells through an omni-digital strategy using live TV programming (85 million US households), e-commerce, and social media presence. • Overhauled and revitalized the brand by partnering with a brand strategy planning agency (Innate Motion) to lead the brand launch that was a contributor to JTV’s double digit growth in revenue and EBITDA from 2013 to 2018. • Directed the corporate marketing, CRM/loyalty marketing, experiential marketing, brand launch/management, lifecycle marketing, on-air sales support elements, Voice of Customer (research), and PR. • Led branded integration efforts that secured JTV’s appearance on Lifetime Network’s “American Beauty Star” TV reality show, resulting in $1 million+ in media exposure at a minimal cost to JTV, customer engagement with one of JTV’s target markets, and substantial growth with JTV's broadcast viewership and JTV.com visits. • Recommended and facilitated JTV’s first digital media marketing campaigns, pulling together agencies to develop/execute strategy for a multi million dollar digital spend resulting in double digit online sales growth. • Orchestrated JTV’s first Branded Entertainment and Experiential Marketing including the Jewelry Love Tour, a bus outfitted with jewelry that toured the Southeast US and marketed to the female demographic at entertainment venues that were traditionally male-dominated. • Set up the brand internally for success by building a world-class Voice of the Customer (VOC) platform, partnering with industry leaders (Qualtrics & Hannover) that generated customer feedback to drive marketing efforts. • Fostered a 6-year relationship with American Heart Association resulting in customers donating $1.0+ million and JTV’s brand being recognized as a top philanthropy organization among the target audience. Show less

This was an entrepreneurial venture to start a new business and then ultimately return and continue advancing my career in marketing. I successfully co-directed start-up of one of Knoxville’s top-rated breakthrough restaurants to help define the launch of a “food renaissance” in a market that had been dominated by national chains. This role involved managing business operations over 5 years and then establishing a strategic partnership to expand the business, resulting in Hard Knox celebrating… Show more This was an entrepreneurial venture to start a new business and then ultimately return and continue advancing my career in marketing. I successfully co-directed start-up of one of Knoxville’s top-rated breakthrough restaurants to help define the launch of a “food renaissance” in a market that had been dominated by national chains. This role involved managing business operations over 5 years and then establishing a strategic partnership to expand the business, resulting in Hard Knox celebrating 10 years of success in 2019. Show less

I was brought on with this 736-location restaurant chain to direct the start-up, development, and launch of new integrated marketing programs/initiatives for the CRM strategy, customer loyalty program, and local area marketing. • Collaborated with a world-class agency (Dunn Humby) and the internal IT team to establish the overall infrastructure for the customer loyalty program that was launched in several markets. • Developed local area marketing and social media plans to drive… Show more I was brought on with this 736-location restaurant chain to direct the start-up, development, and launch of new integrated marketing programs/initiatives for the CRM strategy, customer loyalty program, and local area marketing. • Collaborated with a world-class agency (Dunn Humby) and the internal IT team to establish the overall infrastructure for the customer loyalty program that was launched in several markets. • Developed local area marketing and social media plans to drive revenue growth, build name recognition, and launch new brands for other Ruby Tuesday restaurant concepts. Show less

Though I was only in this position for a short time, I was instrumental in leading and directing non-profit marketing campaigns to support fundraising efforts that included creating the campaign’s video, advertising materials for TV radio, print, posters, and brochures. During this time, I developed research-driven messaging, implemented messaging into marketing materials, developed/executed social media, and worked with volunteers to execute events/promotions.

This was my first Director-level position and I was successful in contributing to an increase in account growth/profitability for this Knoxville-based advertising/marketing company by developing and executing branding/marketing strategies for several public utility clients across the US. My role involved managing/leading the Client Consultation department, working with Executive Creative Director to ensure creative met brand strategy, and developing business proposals and presentations for the… Show more This was my first Director-level position and I was successful in contributing to an increase in account growth/profitability for this Knoxville-based advertising/marketing company by developing and executing branding/marketing strategies for several public utility clients across the US. My role involved managing/leading the Client Consultation department, working with Executive Creative Director to ensure creative met brand strategy, and developing business proposals and presentations for the executive team to generate new business. Show less

I gained a strong foundation of Fortune 100 experience with General Motors in a dual role as Advertising Manager and CRM/Interactive Manager, leading a multimillion dollar marketing and advertising campaign with a focus on interactive and new media mediums for the launch of the 2006 Buick Lucerne. I was successful in managing several agencies and internal teams to ensure consistent brand messaging from PR launch to post-launch consumer marketing programs.As Advertising Manager, I… Show more I gained a strong foundation of Fortune 100 experience with General Motors in a dual role as Advertising Manager and CRM/Interactive Manager, leading a multimillion dollar marketing and advertising campaign with a focus on interactive and new media mediums for the launch of the 2006 Buick Lucerne. I was successful in managing several agencies and internal teams to ensure consistent brand messaging from PR launch to post-launch consumer marketing programs.As Advertising Manager, I managed a multimillion dollar budget, taking 20% reductions while accomplishing the expected bottom-line results. Executed integrated marketing campaigns including print, TV, radio, social media, and promotions and worked cross-functionally to ensure strategic alignment across General Motors’ divisions.As CRM/Interactive Manager, I directed divisional strategy for online and off-line space and managed Buick.com website (content, creative, infrastructure needs), direct mail, owner retention, lifecycle management, and agency relationships. Developed mature market strategy, loyalty strategy, and content strategies within CRM paradigm. Show less

This was my first position with General Motors, where I managed the OnStar subscriber communications during subscriber growth from 100,000 to over 10 million. I developed the subscriber lifecycle to gain a better understanding of subscriber interaction, identify subscriber communication opportunities, and define total cost of marketing to the subscriber base.

Here is where I gained my first experience working for an advertising agency, serving as the 1:1 marketing expert and managing direct marketing campaigns for major clients: Pontiac, Goodwrench, and Ryder Trucks. I was fully accountable for client relationship management, budget management, logo development, strategy and execution of new product launches.