John Roth Email & Phone Number

Orlando, Fl, Us

Orlando, Florida Area

Manage team of ten planners and coordinators who support Visit Orlando's mission to promote the destination and secure visitation. The Trade Shows & Events team design and coordinate Visit Orlando's presence both domestically and globally to promote the vision of the organization and our members. Additionally, the TS&E team creates high-profile signature member events, VIP Client events, sales missions, Fams, non-member events as well as staff and board events.

Orlando, Florida

Managing Director of the Orlando office for Benchmarc360, a full-service meeting, special event and destination management company. Benchmarc provides Strategic Solutions that Produce Results...Strategic Event Marketing, Conference, Meeting & Event Management, Trade Shows, Incentive Programs, Site Selection & Contract Negotiations, Leading Edge Technology Solutions including online registration, and Association Management Services...all with a Global Focus.http://benchmarc360.com

Orlando, Florida

Managed sales, marketing and creative event design efforts for the key CPS in-house partnerships with the Gaylord Palms, Waldorf Astoria and Hilton Bonnet Creek.Created custom themed Signature Events for each hotel property to showcase their event space and create a unique guest experience. Controlled an annual marketing budget and personally sold over $1m each year.Developed and managed third-party relationships with Maritz, Fusion, Prestige and… Show more Managed sales, marketing and creative event design efforts for the key CPS in-house partnerships with the Gaylord Palms, Waldorf Astoria and Hilton Bonnet Creek.Created custom themed Signature Events for each hotel property to showcase their event space and create a unique guest experience. Controlled an annual marketing budget and personally sold over $1m each year.Developed and managed third-party relationships with Maritz, Fusion, Prestige and Experient.Designed innovative marketing collateral and custom presentations aimed at penetrating competitive target markets and securing profitable business opportunities. Show less

Orlando, Florida

Developed and managed an innovative concept company enabling clients to enjoy one-stop-shopping for total meeting management, including concept/meeting design, budget creation, hotel sourcing, meeting management, conference registration, and full-service destination management services. Led an elite team of ten industry and service professionals.Directed all business, conference management and DMC operations, including sales, marketing, finance, vendor management, Client Relationship… Show more Developed and managed an innovative concept company enabling clients to enjoy one-stop-shopping for total meeting management, including concept/meeting design, budget creation, hotel sourcing, meeting management, conference registration, and full-service destination management services. Led an elite team of ten industry and service professionals.Directed all business, conference management and DMC operations, including sales, marketing, finance, vendor management, Client Relationship Management (CRM), and public relations. Acted as client point-of-contact throughout entire process.Developed meeting and conference programs working with CEOs, government officials and senior corporate executives in the private and government sectors, such as Former Mayor Glenda Hood and Former Under Secretary of Commerce, Everett Ehrlich. Aligned specifications and delivered programs that consistently surpassed clients’ expectations.Negotiated costs, formulated budgets and handled financial transactions for meetings with revenues of up to $2.5M.Coordinated logistics for board meetings of 25 members to city-wide conventions serving 20,000 attendees.Wrote copy for promotional materials for meetings and general session programming, and prepared comprehensive sales and marketing campaigns for large meetings using print and e-commerce strategies.Designed and operated shuttle and transportation management systems throughout the U.S. and Canada for the American Association of Orthodontists (25,000 attendees) for 12 years. Show less

Orlando, Florida Area

Taught undergraduate courses in Trade Show Management and Marketing. Designed, developed and executed a comprehensive curriculum outlining industry standards and strategies aimed at meeting the unique academic needs of adult students from diverse social, economic and cultural backgrounds.Introduced and incorporated existing and emerging technologies into the curriculum and classroom environment to actively promote and advance student learning.