Lead UX and UI designer for SMUD’s first mobile app. Certified Scrum Master and am on scrum teams focusing on redesigning and enhancing all digital channels including the mobile app, My Account, website and intranet. Worked as point person on email campaigns, front end developer on website, UX/UI development of e-commerce site, SMUD Energy Store.

Defined and implemented design criteria, design guidelines, and design specs that demonstrated experience with industry standards/best practices and corporate visual design guidelines and strategies across desktop software, web, and mobile platforms. Brainstormed, revised and collaborated with an enthusiastic, visually-oriented team. Translated business needs into user experience solutions that meet the needs of a complex organization. Conducted effective research, including competitive… Show more Defined and implemented design criteria, design guidelines, and design specs that demonstrated experience with industry standards/best practices and corporate visual design guidelines and strategies across desktop software, web, and mobile platforms. Brainstormed, revised and collaborated with an enthusiastic, visually-oriented team. Translated business needs into user experience solutions that meet the needs of a complex organization. Conducted effective research, including competitive analysis, user and stakeholder interviews, analytics assessment, and heuristic analysis. Created storyboards, process flows, wireframes, mockups, and experience prototypes to guide development. Developed production-ready, cross-browser front-end code using HTML5/CSS3. Iterated designs based on user feedback research, technology constraints, and market dynamics Show less

Manage internal and client Social Media marketing and advertising campaigns. Responsible for UX/UI designs of online profiles for the Company (ie: social media pages, ads, landing pages, websites and blog). Compile reports for management showing results (ROI) with easy to understand data visualization. Monitor trends in Social Media tools, applications, channels, design and marketing strategy. Curate prospective and CRM databases to reach the ideal customers. Analyze campaigns and translate… Show more Manage internal and client Social Media marketing and advertising campaigns. Responsible for UX/UI designs of online profiles for the Company (ie: social media pages, ads, landing pages, websites and blog). Compile reports for management showing results (ROI) with easy to understand data visualization. Monitor trends in Social Media tools, applications, channels, design and marketing strategy. Curate prospective and CRM databases to reach the ideal customers. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results. Awarded Employee of the Month and received promotion for efforts in developing the Online Marketing Department. Show less

Lead creative development and implementation of user experience design concepts, graphics and branding of new company and provide guidance to ensure brand cohesiveness. Develop and manage marketing strategies through SEO, social media, email campaigns, direct mail, radio and promotional events. Design and manage company websites, create retail store interior and exterior signage, produce photography and video content, write advertisements, articles, blogs, and static website content.

In charge of the overall visual and interactive design of a wide range of client projects that convey a variety of looks, concepts and themes, from university marketing collateral to pro-bono work for charitable foundations.

Design and photography have always been a passion of mine. I love staying on the cutting edge of new technologies and techniques, finding new ways to apply my style to create unique perspectives and designs.I am an imaginative and proficient graphic designer with a unique background that combines extensive photography experience with a sharp sense of design. My strong work ethic is complemented by my outstanding ability for organization and client service. I have excellent communication… Show more Design and photography have always been a passion of mine. I love staying on the cutting edge of new technologies and techniques, finding new ways to apply my style to create unique perspectives and designs.I am an imaginative and proficient graphic designer with a unique background that combines extensive photography experience with a sharp sense of design. My strong work ethic is complemented by my outstanding ability for organization and client service. I have excellent communication skills, personable “can-do” attitude and the ability to manage multiple projects under strenuous deadlines, either independently or as part of a team. Show less

Involved in all aspects of monthly duties, from design conception to final print production for a fast-paced, multi-magazine publishing company. Responsibilities include defining and prioritizing ad design concepts for as many as 50 clients per magazine cycle, page layout for articles, completing in-house marketing materials, illustrations, web design and online magazines, photography assignments for covers, featured articles, product shots and portraits. Work with clients and senior staff to… Show more Involved in all aspects of monthly duties, from design conception to final print production for a fast-paced, multi-magazine publishing company. Responsibilities include defining and prioritizing ad design concepts for as many as 50 clients per magazine cycle, page layout for articles, completing in-house marketing materials, illustrations, web design and online magazines, photography assignments for covers, featured articles, product shots and portraits. Work with clients and senior staff to interpret graphic intent, resulting in clear messages and aesthetics that are delivered to the appropriate audience. Show less

Lead photographer for graduations, reunions, high school, college and corporate events as well as team sports covering Northern California.

Lead photographer for graduations, reunions, high school, college and corporate events as well as team sports in the San Diego metro area.