Maintain previous responsibilities and act as “Super User” for NetSuite enterprise resource planning platform on behalf of Membership department. Serve as the primary point of contact for offers within Membership and track said offers across marketing channels to ensure consistent membership messaging. Assist business users with training, including identification and solutioning for challenges in system workflow.

Acted as retention team "Super User" for Aprimo (Teradata) CRM/workflow management tool and served as primary knowledge base for other teams integrated with retention workflows. Included the creation of an 80+ page user guide for retention staff.Served as the primary point of contact with a variety of groups within the organization--from analytics to database management--acting as a spokesman in the best interests of the retention team.Facilitated the creation of quarterly test schedules with renewal campaign managers and subject matter experts which ensure statistical validity across segments, channels, expire groups and efforts. Maintained and consistently updated assorted workflow tracking documents utilized by the retention team.

Shifted responsibility to Renewals, with a focus on campaign setup, execution and analysis, while simultaneously managing analytic projects and a staff of two.Executed front-end shift of Renewals campaigns from in-house database to third-party database, while ensuring accuracy of weekly data pulls.Executed shift of Renewals segmentation structure in an effort to increase response rates and revenues, while maintaining precision of campaign execution.Implemented operational efficiencies within my team and the channels I supported, including the creation of standardized response and revenue forecasting documents, campaign setup requests, and project status reporting.

As an Advisor, tasked with analytic support for the Acquisition Mail and Winback channels, quickly taking on similar responsibilities for the Alternative Media and Online channels. Expanded my involvement by delving into modeling, strategic planning and forecasting. Developed a variety of reports that provide analytic insight into the effectiveness of acquisition and renewal campaigns as well as progress against response and revenue goals.

Consultant tasked to support and analyze the acquisition direct marketing activity at AARP.

Maintained previous responsibilities while overseeing contract negotiations, outbound direct marketing promotions, financial management, budgeting and forecasting.Trained, supported and supervised staff members who performed market research and collaborated with circulation sales, advertising sales, and the editorial department.Achieved departmental cost savings by renegotiating vendor contracts and identifying solutions to expand the services previously offered by the vendors.

Retained following the acquisition of Congressional Quarterly by the Roll Call Group to merge three marketing departments and lead the day-to-day marketing operations. Oversaw contract negotiations, financial management, budgeting and forecasting to drive sales and profitability for more than 40 print products and online services. Implemented operational efficiencies across the department, including processes to streamline graphics requests and tracking systems to improve response rates and conversion rates. Recognized as a valuable resource to the Chief Marketing Officer, providing deep insight into the various intricacies of direct marketing within the congressional reporting niche.

Maintained all previous responsibilities as Marketing Manager, and expanded my duties as follows:Directed the staff responsible for BPA audits and product launches.Increased lead volume by 40%, online circulation revenue by 63%, and annual response rates for direct marketing programs by 167%.Designed and integrated budgeting worksheets into the marketing team to provide a clear picture of the departmental budget, monthly forecasts, and progress to monthly and annual goals.Developed a variety of tracking and analysis reports that aided marketing decision-making as it related to the success of the company's outbound promotions.Reduced the amount of time to review and re-forecast monthly budgeted data, creating greater efficiencies through the creation and implementation of financial tracking and expense analysis worksheets.

Hired to lead direct marketing operations for the company's two primary print publications, CQ Weekly and CQ Today.Promoted within seven months to oversee all product launch, auditing, and analysis activities while continuing to increase lead generation through direct marketing efforts.

Recruited to perform the annual BPA circulation audits for the two print publications (National Journal and CongressDailyAM) and direct all analytic reporting for the sales and renewal functions within the Office of the Publisher.Created annual marketing plans, quarterly business report updates and various reports detailing circulation, budgets and the status of sales and renewal campaigns.Orchestrated the circulation audits, which played a central role in the circulation increases for both publications, bringing the overall circulation to the highest levels since they were launched.Created multiple data models, from revenue to net present value, providing senior management with tools for the status of current sales and renewals as well as predictors for future product growth.Revised all of the department's reports for sales and renewal flow to streamline and standardize the data for 90K customer records that was extracted from the fulfillment database.

Sole responsibility for operating the Eastern Regional office including direct accountability for the $200,000 annual expense budget and $750,000 in annual revenues.Managed a regional staff and a client base of over 200 members, representing more than 400 publications.Traveled to member media owner offices to advise and assist with audit and circulation issues.Presented to media owners, sales staffs, and advertising agencies as requested.Maintained client relations by responding to high-level queries and requests from both publication members as well as executive management.Conducted performance reviews for staff members, ensuring that all objectives were met for a specified period.Earned BPA Worldwide “Above & Beyond” award for excellence in customer relations, June 2003.

Responsible for development and implementation of a new audit region and a completely new method of performing circulation audits.Successfully managed the completion of more than twice the audit output levels of any other division.Responsible for hiring, training and managing staffs of up to 15 team members.

Created and implemented auditing procedures for the newly formed Exposition Audit department.Ensured an uninterrupted customer service relationship with clients by providing interpretation and explanation of company bylaws and rules.Reviewed and processed member publicity complaints, formulating decisions based on the violation severity.

Trained and advised auditing staff, managers, and executives within the company on various auditing practices.Instructed new auditors on internal policies and audit procedures in a weeklong course.Reviewed and corrected circulation audits for four auditing regions, offering guidance and training to the staff.

Advised and assisted clients with all aspects of circulation auditing, from preparation for their yearly circulation audit to various methods of expanding their circulation.Performed on-site circulation audits of consumer and business magazines for member clients in the Mid-Atlantic region.Responsible for the completion of all circulation audits in a regional office after six months with the company.

Maintained weekly contact with commercial real estate agents in the San Francisco Bay Area.Constantly updated the company-wide database of national commercial real estate listings.Assisted in expanding the national database into five additional regions.Earned “Researcher of the Month” award and aided teammates to receive “Team of the Month” award in September 1998.

Assisted in the design and production of an economic development database for the state of Maryland.Researched and compiled data while maintaining constant contact between Maryland state economic development directors and the database team.Assisted in hosting and entertaining dignitaries and foreign diplomats for organizational receptions.

Coordinated and scheduled over 800 speaking and tour engagements to and for member agencies.Worked closely with associated agencies and outside organizations to aid the yearly United Way campaign in addition to State, City and Federal charity campaigns.Supervised 2 employees within the Speakers and Tours department.