Responsible for strategic growth, operational performance, and P&L management for the National Healthcareer Association brand within Ascend Learning.

Led the development of digital healthcare education products for secondary and post-secondary education and healthcare employer markets. Accountable for business and product strategy, pricing, organizational health, and financial results.Built influential product organizations, hiring and developing teams across product, analytics, and regulatory disciplines. Established scalable and agile product management frameworks utilizing industry-standard methodologies.

Owned the creation, execution and budget management of the NHA marketing strategy. Directed brand development, acquisition and retention initiatives, marketing automation efforts, and market research strategy. Led creation and management of customer advisory boards.

Innovative Solutions Group (ISG) delivers customer and operational insights that help organizations reach process and service excellence. As a management consulting organization, ISG is focused on building strategic, people, and process strength. As Director of Marketing and Consumer Insights, I provided strategic business solutions to management consulting clients. Responsible for the account management of a Fortune 500 consulting client. Successfully completed fifteen client engagements that involved the identification of business solutions to improve customer acquisition/retention and employee engagement for the client’s independently-owned retail establishments. Established the business development and marketing plan for the consulting firm which included the development of a market research process, establishment of a presence at industry association events, generation of marketing materials, and redesign of company website.

Directed the strategic business planning, product development and marketing efforts for new, location-aware mobile applications, securing start-up funding and initial pilot development. Prioritized product requirements and supported business development efforts with industry-leading wireless technology and telecommunications providers. Led product marketing strategy, which included the development of website and product demonstration tools, marketing collateral, and industry event strategy.

New Star Marketing was a business established to provide product/marketing strategy development and execution services. My client work included developing business plans and go-to-market strategies, performing customer research, defining product requirements, and creating marketing and training materials. Successful consulting engagements with Global Traffic Network, Inc. and Innovative Solutions Group, Inc. led to subsequent employment.

Created and executed the national marketing strategy for the mobile consumer market segment. Accountable for customer needs definition, product/placement/pricing/promotion, messaging strategy, and recommended media and event tactics. Developed a fully integrated national campaign utilizing Sprint’s NFL sponsorship assets which exceeded brand awareness, purchase consideration, and wireless download goals. Managed integration strategy of Sprint’s brand, devices, and services into primetime TV programming and their on-line extensions, improving brand recall and opinion with 100M monthly TV impressions and 20M monthly online impressions.

Developed and delivered successful product and marketing strategy for music and messaging mobile product portfolios. Led a team responsible for mobile product management and marketing. Managed strategic partnerships and joint marketing initiatives with wireless messaging and music business partners including Microsoft, Universal Music, and Warner Music.

Managed the development, implementation, and life cycle management of Sprint’s wireless broadband entertainment products. Established new, successful content management process. Directed the development and management of key operational and performance indicators. Identified and managed initiatives to improve performance and usability of newly launched product and platform.

Established and managed a web applications organization to ensure customer satisfaction with the Sprint broadband to home website solution. Created a user interface design team that managed creative design, information architecture and content creation, quality assurance and usability testing. Selected and managed a contracted interactive agency to assist with team objectives. Defined performance reporting and monitoring strategy which significantly improved application and architecture stability and performance.

Held various financial and product roles.