Lead architect and product owner for Casper’s tech stack. Responsible for more than $170m in annual sales on casper.com and our 72 retail locations. I mentor a team of four Product Managers and two Product Designers.- Streamlined architecture: Rearchitected tech stack to require just 25% of the original engineering resources while improving stability and operations.- Generative AI: Led rollout of generative AI tools for customer service and engineering teams further increasing efficiency & job satisfaction.- Conversion Rate Optimization (CRO) : Lead a/b testing that boosted mattress conversion rates by more than 30% and increased AOV by 5%- Strategic Alignment : Partnered with Ecom, Retail, Operations, and Wholesale teams on product roadmaps ensuring we are always maximizing our impact on the business.

Lead the replatforming to Salesforce Order Management System. Casper was one of the first major companies to adopt the platform.

Architected entire Salesforce implementation, processing 250,000+ nominations and supporting 10,000+ students.● Guided leadership in adopting Salesforce during nationwide scale-up to 10 cities.● Developed the initial architecture and code that's largely still in place today.● Ongoing mentoring and training of Posse’s sta to evolve and improve their implementation

Built a new Product department at Happy Cog and led the rollout of a number of new product focused agile processes across the agency. These changes allow the team to better take advantage of a strong engineering culture to build more complex and profitable web apps.- Department Formation: Successfully established a new Product department, instituting agile methodologies that enriched our offerings and efficiency.- Process Standardization: Implemented standardized discovery and requirements documentation, enabling the company to undertake and deliver more complex and larger-scale projects than ever before.- Client Collaboration: Partnered with clients across diverse industries, including retail, academic, and restaurant sectors. Contributed to the development and successful launch of over 10 innovative digital products.- Capability Expansion: Elevated the agency’s portfolio by integrating sophisticated product strategies, moving beyond simpler marketing sites to embrace more comprehensive digital solutions.- Lead the rollout and training on new agile workflows for the Project Management team.- Standardized functional Story writing and Acceptance Criteria for both designer and developer focused work to help insure product work stayed on time and on budget throughout the agency.- Lead a number of large number of products including a new reading and subscription app for legalbluebook.com, a re-architected user experience for the &Pizza mobile app, and the launch of a new scalable business model and website for Medlink.com

Lead teams of designers and developers in creating innovative digital products for high-profile clients, including the Obama Foundation and The Shed.- Project Leadership: Successfully balanced diverse responsibilities encompassing account management, sales, project management, product management, and quality assurance, adapting to the needs of each project.- Platform Launch: Spearheaded the development and launch of the Obama Foundation’s inaugural digital platform, facilitating global communication across its four major programs.- Sales Success: Generated over $750,000 in sales within six months, nurturing relationships with both new and returning clients.

Co-founded Familiar, a studio dedicated to crafting web apps and marketing sites for non-profit and arts organizations. I led the technical and operational sides of the business, with my two co-founders focusing on delivering exceptional design.- Strategic Growth & Direction: Founded and nurtured a thriving studio, delivering over 60 customized websites and applications. Directed comprehensive activities ranging from sales to quality assurance.- Major Client Projects: Led successful projects for esteemed non-profit entities such as Governors Island, Housing Works, Creative Capital, The New School, The Posse Foundation, and UrbanGlass.- Efficiency Improvements: Collaborated with clients, designers, and developers to refine product strategy and requirements, slashing our average time to launch by almost 50%.- Team Leadership & Talent Development: Recruited, trained, and managed a team of full-stack engineers. Successfully ran our summer intern program, fostering professional growth within the industry.- Specialized Solutions: Pioneered in creating tailored Salesforce-powered solutions for arts and educational organizations, enhancing operational streamlining and efficiency.- Acquisition Achievement: Positioned Familiar for a successful sale to Reflexions, ensuring that our support clients were well taken care of for years to come.

Expanded on my role to also include marketing and technology strategy for the four healthcare clinics- Expanded tracking in social services including developing a Salesforce based systems to track and analyze our various client outreach efforts and improve our marketing messages.- Designed and developed a number of successful direct mail and email campaigns.- Ran a series of focus groups with clients and staff on improving messaging andcommunications strategies that lead to a full scale re-branding of our health care efforts.

Lead marketing and technology strategy within the newly formed marketing department for all five of Housing Works' social enterprises including the Bookstore cafe, Thrift Shops and Catering Company.- Helped to lead the growth of the thrift store from just 4 locations to 12 locations including the first Brooklyn location.- Worked to launch & growth two annual benefits that grew to raise more than a million dollars each.- Lead a number of major technical initiatives including our new Salesforce.com donor database, an custom online auction site, and a new computerized point of sale systems with bar-coded inventory .- Worked on the ground with a partner NGO in Haiti to help them open their first thrift shop using unused merchandise from the NYC warehouse.

Solely responsible for all online and offline marketing and technology development.- Developed, designed and launched an online auction site in Coldfusion which continues to raise more than $1million annually. Built in-store touch screen kiosks for in store customers access the site. - Other PHP and Coldfusion projects included a furniture truck pick-up scheduler, and in-store sales reporting.- Designed and integrated the identity and promotional materials including store front signage, interior displays, and email marketing which helped grow the number of locations from 4 to 7 during my time in that position