Kevin Boller Email & Phone Number

Austin, Texas, Us

Strategic Finance.• Guide investment decisions for $150MM+ revenue org across three businesses and 15+ verticals.• Spearhead all demand forecasting efforts. Institutionalizing subscriber-based content valuation (sign ups + engagement) for 3P rights licensing and IP, similar to Netflix's adjusted view share.○ Codified ongoing efficient portfolio reviews and identification of non-performant content.○ Highlighted deal exits/restructurings that minimize revenue loss risk and drive verticals’ margin enhancement; ~10%+ in annual rights savings to-date, maintaining revenue growth.○ Focus on highest-value content; 20%+ YoY engagement with reduced catalog inventory. ○ Improved largest vertical’s gross margins by ~1,500 bps over latest calendar year; achieved this while revenue and engagement increased by 20%+ and 35%+ YoY, respectively.○ Productizing demand planning workflows with Streamlit interactive dashboards and new data schema; integrating demand forecasting into FloSports’ operating and growth models.● Installed vertical GMs to drive financial objectives and improve vertical go-to-market strategies.○ GM, Motorsports (start: Q4 21): revenue (sub and ads) generated >45% 2-year CAGR, ending sub balance experienced ~25% 2-year CAGR, and margins increased by 1000+ bps.Corporate Development (M&A), Business Development, and M&A Integration.● Lead strategic evals, financial due diligence, complex negotiations, and M&A integrations.● Evaluated >10 potential acquisitions; completed four, adding >25% inorganic revenue growth. ● Drove structure/valuation of minority stake in new venture, High Limit Racing (11/23); analyses included consolidating existing series, peak liquidity, and interrelated asset valuation pro forma. ● HockeyTech (10/21) full year-one hockey season post close (’22-’23): yearly plan mixes shifted 50%+ YoY, revenue grew 20% YoY, and gross margins increased by >1,000 bps.

Seattle, Wa, Us

Product Management in the Live Sports organization within Prime Video; worked with a product and tech team focused on delivering the customer experience for streaming live sports and non-sports events across devices on Prime Video.

Seattle, Wa, Us

In the Kindle/Books org, I was the Product Owner of a greenfield, built from scratch Publisher Reporting and Analytics product for our enterprise, managed publisher customers. I worked with a dedicated reporting and analytics dev team on Publisher Experience (PX) as part of external reporting, analytics and business intelligence initiatives.Some key accomplishments include:• Authored working backwards, long-term vision document in Q4 '18, helping establish and secure funding for new reporting and analytics dev team.• Established and executed go-to-market plan, leveraging customer data/feedback to prioritize features.• Lead implementation of built from ground up Native AWS (NAWS) product, with launches including:1) real-time digital sales, intra-day reporting that summarize macro results and highlights key performance drivers;2) back-end usage of global APIs that drive product scaling while personalizing user-level experience;3) consolidation of month-end channels to one global view;4) real-time subscription reporting for pilot publishers.

Consultant to early-stage companies as well as early-stage and growth equity investors assessing potential seed, and Series A - C investments -- included full diligence (data room evaluation, management and advisor Q&A meetings, etc.) as well as industry and strategic assessments and full company valuations.For early-stage companies, my work included evaluation of business model, product strategy and industry and competitive landscape. Sample advisory projects:• Provided a full valuation and strategic assessment of a potential Series C healthcare investment for a Silicon Valley-based corporate VC • Developed operating model for Togga (based in Austin, TX); utilized to incorporate and track real user engagement, building financial projections for the company which were shared with investors as part of Series A fundraising process

Austin, Texas, Us

FloSports is a leading innovator in live digital sports and original content.As VP Product for Revenue and Analytics, my responsibilities included:Overseeing overall product revenue roadmap and company-wide analytics while serving as product owner of data warehouse - Managed a team of data engineers, data analysts, revenue-focused product developers and a senior product manager- Lead data warehouse roll-out from conception stage; expanded from one to ten data sources in ~one year - Assessed most effective technologies for overall strategy, presented to management and negotiate third party contractsCreated business rules reflecting economic model, directed dashboard development and drove key metrics tracking - Designed specifications, logic and wrote queries for aggregate fact tables which serve as the foundation for multi-source reporting- Spearheaded live event subscriber attribution data modeling; enables net cash share deals with governing bodies and captures 95%+ of subscriber attributionOverhauled department workflows to build a data informed culture- Built multi-scenario, bottoms-up forecast model for 20+ verticals based on historical analysis and benchmarking- Leveraged combined model forecasts and Periscope’s views + cache, creating a quarterly pacing dashboard

Togga is creating a global fantasy sports platform that lets soccer fans connect, engage and enjoy fantasy games with their friends and the worldwide soccer community. Togga sets a new standard by introducing a format that allows for live drafting, no salary cap or squad limits, trades, waivers and head-to-head competition.• Developed bottom-up operating modelModel included: - Base, Bull and Bear cases across 3-year projection - Multiple scenarios which evaluated, among other key drivers, staggered dates to monetize different product offerings - Monthly user acquisition projection across four major customer acquisition channels - Full user funnel, including referral inputs (invite conversion % and average invites per user) to reflect viral growth kicker inherent to user acquisition model - Constructed full user retention matrix, by month, reflecting all users obtained in funnel and user churn by month across all monthly cohorts • Provided recommendations and edits to key investor materials, including Series A presentation and Executive Summary

Co-founded and oversaw day-to-day operations, finance and strategy. Focused on developing a turnkey, SaaS solution for amateur sports programs which streamlines digital content, drives organizational efficiencies and enhances communication.• Structured software pricing; revenue milestone achieved less than 16 months post initial product development • Led 5 person product team in agile software environment, guiding alpha and beta releases into production• Negotiated terms for pilot of first major client’s basketball league, which included 100+ teams and ~1,000 players - Met management on weekly basis during pilot, addressing key needs which converted our first paying customer• Built multi-scenario operating model and conducted financial analyses including monthly budgeting and cash burn forecasts• Secured investments as part of a Friends & Family convertible note investment round• Designed platform prototypes for web application and maintained LeagueCast’s marketing site

New York, Ny, Us

Select transaction experience:Assisted in serving as exclusive financial advisor to the Los Angeles Dodgers (LAD) on the sale of the team, stadium, media rights and surrounding land to Guggenheim Baseball Management (closed May 2012)Advised management and owners of Spyder Active Sports, a high performance, premium sports apparel company, on the sale of the businessCollaborated with financial sponsors (including Blackstone Private Equity) on evaluating multiple buy side opportunities, primarily within the packaged food industry

Paris, France, Fr

Select transaction experience:Advisor to Creative Artists Agency (CAA) on 35% minority sale to TPG (closed September 2010)Advisor to Melrose PLC on ~$600m divestiture of Dynacast to Kenner & Company (announced June 2011)

Frankfurt Am Main, Hessen, De

Roseville, Ca, Us

Kansas City, Missouri, Us

Mba, Finance, Accounting, Entrepreneurship, Economics

Bba, Financial Consulting

Education record