Kathryn Mccarthy Email & Phone Number

New York, United States

• Process and Workflow Management: Define, document, implement, and ensure compliance of the overall Marketing execution process. Provide support and guidance for the offshore vendor Program Management team in setting expectations on how work is executed.• Prioritization, Escalation & Risk Management: Work with offshore leads, and Marketing team leads to prioritize work, proactively identify and eliminate conflicts and employ creative problem solving skills to resolve issues within the course of day-to-day execution of Marketing campaigns, programs and initiatives.• Change Management: Serve as team lead for Marketing Change Management team to define team charter, governance and communication cadence. Identify opportunities for improvement, document and communicate changes to the larger team, as needed. Act as liaison for MLT to shape agenda for Change Management team.• Vendor Management: Work with offshore vendor lead to identify staffing changes and manage performance issues. Monitor utilization and make recommendations for changes in resource mix, as needed. Work with VP of MSO and Chief of Staff to manage changes to scope/contract.• Data, Tools & Process: Monitor and maintain Asana dashboards to report out on volume of work and drive efficiency.• Key Initiatives: Work with VP of MSO to lead key Marketing initiatives to ensure cross-functional alignment and accountability.

• Project Stakeholder Communication: Create collaborative, transparent, and communicative partnerships with cross-functional team members including Product Marketing, Field Marketing, Campaign Management, Brand+Creative, Web/Ecomm, Product, Sales, and Corp Comms. Ensure project objectives/requirements are clear and agreed to by all stakeholders.• Project Planning, Tracking, Control & Reporting: Track progress of multiple program priorities and dependencies through thoughtful, controlled, and documented change management. Provide accurate and timely project status reports. Escalate to stakeholders, functional managers, and/or senior management, as appropriate, to keep projects on track and react to changes in the product landscape. Assess potential impact, formulate risk mitigation strategies and recommend solutions.• Team Building, Leadership & Conflict Resolution: Organize and supervise the appropriate involvement of project resources; actively manage and address the resolution of conflicts within the project team.• Compliance, Tools & Process Optimization: Directly accountable for ensuring compliance with project management, portfolio management, guidelines, process tools and reporting standards. Propose, document, and implement process improvements as we grow our discipline and standardize Program Management throughout the organization.

Partner with multiple disciplines across the company to run specific cross-functional projects, identify opportunities for improvement in processes, and serve as an organizer that works to elevate the visibility of the Web & eCommerce work within the company. • Manage multiple projects of varying sizes/scale from strategy through conception and execution • Act as day-to-day contact for multiple internal stakeholders for projects: •Synthesize feedback and create actionable items for Product Management, Content Strategy, UX Design, and Development teams • Set expectations and communicate them effectively • Assess and communicate impact of decisions • Anticipate risk and create mitigation plans • Escalate issues as needed •Manage production for web content, using a mix of in-house teams and external vendors from end to end •Attend daily stand-up meetings, eliminate roadblocks and assist in prioritization •Gather requirements to develop detailed project plans and estimates •Manage, monitor and maintain departmental budget •Assess and communicate impact of changing variables throughout projects •Work with Web & eComm leadership find operational efficiencies and improve process •Organize presentation materials for departmental meetings, create communications highlighting successes, and evangelize our work within the company

Remote

Manage client’s proprietary and third-party live and virtual tradeshow presence, working directly with clients and senior stakeholders to ensure their events are produced and delivered on-time and on-target, with deliverables falling within the applicable scope, timeline, and budget. • Manage accounts of over $3,000,000 per year.• Build trust in client relationships by understanding their needs and meeting their challenges with custom solutions.• Initiate and scope proposals for new sales to existing customers.• Create, manage and update client budgets and show schedules.• Plan, produce, and implement live and virtual events for both national and global audiences, providing leadership and expertise to drive smooth productions.• Own day-to-day client communication, management, and project delivery responsibilities.• Own client content management systems and provide hands on technical support for virtual events and troubleshoot virtual product questions.• Effectively lead and communicate client objectives and goals across internal departments.• Create and manage client timelines and track and monitor all milestones ensuring a timely delivery.• Train and mentor new employees to ensure they are representative of MSM’s core values.• Travel regularly to attend industry conferences to manage onsite presence and client support.

Syracuse, New York

Develop and maintain a favorable public image for The Salvation Army by communicating programs and accomplishments through marketing materials and community events.• Build and maintain relationships with community, local government and businesses and major donors to support and promote brand message and initiatives.• Oversee and manage marketing, graphic design and donor relation’s teams to create and promote a cohesive brand message.• Create, schedule, and send Press Releases for all events and programs.• Field media questions and pitch stories to the media, prepare media kits and organize press conferences.• Develop advertising and marketing communications material and prepare articles for corporate newsletters.• Generate mail and email campaigns to assist fundraising efforts.• Maintain ownership of all social media accounts and consistently update with relevant organizational announcements and accomplishments.• Maintain all prior Event Coordinator responsibilities.

Syracuse, New York

• Coordinate over thirty events per fiscal year, including the Annual Christmas Bureau Distribution, which provides gifts to nearly 10,000 individuals each year.• Develop new events, and maintain, organize and manage existing fundraisers and special events from concept to completion, ensuring they operate smoothly, efficiently, and generate maximum revenue and exposure.• Coordinate event logistics, including registration and attendee tracking, presentation and materials support and pre- and post-event evaluations.• Develop and monitor event timelines and ensure deadlines are met.• Schedule speakers, vendors, and participants such as Olympic Gymnast, Aly Raisman and Hall of Fame Quarterback, Jim Kelly.• Maintain event budgets and ensure they are adhered to.• Work with communications team for production and distribution of event promotional needs as well as audio/visual needs.

Rochester, New York

Maintain ownership and manage all aspects of Cisco Systems tradeshow programs with objectives, strategies, logistics and metrics nationally and internationally.• Negotiate vendor relation contracts providing cost savings, while individually managing budgets in excess of $5 million per fiscal year.• Drive overall planning process for tradeshow presence, customer events, meeting rooms and hotel blocks.• Identify solutions and action items for implementations, timelines, project plans, and overall documentation.• Prepare budgets and approve budget expenditures.• Collaborate closely with senior stakeholders to outline content, and messaging aligned with the architecture and company objectives.• Hold weekly planning calls with client to manage sponsorship deliverables and ensure timely delivery on due dates.

Rochester, New York

• Responsible for the support of the Global Events Program Managers, who are responsible for planning and delivering Cisco’s proprietary and industry events.• Manage meeting notes and communicate timelines and deliverables.• Accountable for developing and managing specific project timelines.• Responsible for budget management and reconciliation support.• Oversee vendor engagements and vendor deliverables. Responsible for post-show/event reporting support.