Kirill Gil Email & Phone Number

New York, Ny, Us

* Speaker at Masterclass NY - AI in Marketing* Speaker at American Marketing Association - Infrastructure-led Approach to Building an AI-powered, Unified Marketing Engine* Speaker at CMO council - End-to-end Marketing Infrastructure

New York, Ny, Us

New York, Ny, Us

New York, New York, Us

An AI-driven marketing content platform that generates emotionally charged copy to inspire actions such as signups, donations, and purchases. Historically an email-focused organization, they brought me on to help expand services to other forms of digital marketing, with a focus on display and Facebook advertising. Serving as a pre- and post-sales solutions consultant, I led teams in the design, setup, and execution of multivariate tests required to calibrate AI to write the best possible ad copy, enabling clients to achieve substantial lifts in business-critical KPIs such as CTR, sign-ups, and conversions.With employees and offices in Europe and across the US, I owned go-to-market strategies, defined business objectives, and delivered analysis for all worldwide paid media engagements. I took the lead on product feature development, including API integrations, client-facing portals, and a SaaS self-service tool.

Latham, New York, Us

Directed matrixed operations teams of up to 5 people, servicing 15 key retail and e-commerce clients. Leveraged proprietary cloud-based product catalog tools to ensure clients' visibility while meeting aggressive performance goals on direct response channels such as Google/Bing PLAs, as well as marketplace channels including Amazon, eBay, Jet, and Sears. Within 6 months, utilized experience in DCO technology and the Facebook platform to formulate a go-to-market strategy for Facebook Dynamic Product Ads (DPAs), expanding clients into this channel. Managed SEM, affiliates, and the flow of specialized feeds for partners like Criteo and Pinterest. As part of the Ninja team, partnered with sales to scope out engagements and pitch business solutions during the negotiation process.

As employee #10 of the rich media production house Oggifinogi, which was later acquired by Collective, I managed and mentored a team of 7 that developed and executed rich media and dynamic creative optimization (DCO) campaigns for clients such as Best Buy and Hilton, generating millions in revenue. Following the acquisition of the Silicon Valley-based DCO company Tumri and the merger of operations teams, I managed the team responsible for deploying all rich media and dynamic creative executions.I hired and developed a team of project managers and QA specialists, and collaborated with the creative department, operations teams in Bangalore, and product development teams in Ukraine. We deployed hundreds of campaigns every year, ranging from simple IAB banners to journey-driven DCO.

Seattle, Wa, Us

Led a team of 3 in managing a catalog of 4,000 digital titles, prioritizing new releases to ensure availability for download. Developed and implemented components of a digital content delivery platform. Designed segmentation and content for automatic dynamic email campaigns to promote digital content to Amazon customers. Improved the searchability of downloadable content by linking it to physical counterparts, resulting in a substantial increase in digital sales. Created and implemented a streamlined process for digital content ingestion.

Mba

Ba, Business Administration

Project Management Certificate