Lance Wyndon Email & Phone Number

Los Angeles, CA, US

Burbank, California, United States

• Spearheaded the GTM and content strategy (i.e., campaigns, messaging guides, co-branded assets, email/webinar abstracts, etc.) using data, current market trends, and competitive insights to drive customer lead.
• Collaborated with cross-functional teams, external partners, and vendors to deliver end-to-end marketing campaigns and product launches.
• Utilized key metrics and reports to track and analyze customer engagement, campaign effectiveness, and revenue outcomes.
• Generated more than $50 million dollars in marketing-attributed revenue.

Burbank, California, United States

• Managed all technical marketing campaigns, including writing and editing assets (i.e., infographics, scripts, videos, blogs, articles, eBooks, etc.) for use in both advertising and social media promotion.
• Developed various marketing campaigns aimed at improving demand generation, marketing-qualified leads, and market awareness.
• Proven track record of steering editorial greatness and creating a brand with a consistently engaging voice.
• Collaborated closely with onsite and offsite designers and creative departments to produce multimedia content.

Pomona, California, United States

• Implemented a project plan to ensure all documentation associated with batch record designs (i.e. SOPs, validation documentation, etc.) were updated and consistent with the new design.
• Pioneered the engagement model between technical publication and development, system test, and QA teams in an Agile development environment.
• Reviewed and edited the work of other technical writers.
• Improved document accessibility and design through the usage of service applications such as SharePoint, Excel, and Visio.

Montclair, California, United States

• Provided comprehensive editing and proofreading services for a variety of instructional, financial, and legal business texts for external and internal distribution.
• Read, evaluated, and edited manuscripts or other materials submitted for publication and confered with authors regarding changes in content, style or organization, or publication.
• Maintained consistency of copy and content by ensuring no repetition, contradiction, or ambiguity, and resolving these queries when necessary with the author(s).
• Oversaw publication production, including artwork, layout, computer typesetting, and printing, ensuring adherence to deadlines and budget requirements.

Pomona, California, United States

• Developed and copyedited technical documents, including user manuals, white papers, annual reports, presentations, tutorials, and other web content.
• Supervised the execution, monitoring, and measurement of marketing campaigns and their success, including writing marketing copy and video editing.
• Created digital documentation processes of automated workflows, version controls, archived documents, and more for Substation Construction & Maintenance (SC&M) Work Management and Compliance groups.
• Made recommendations for improving functionality, standardization, and formatting publications while providing technical leadership to the team and department members.

Sunnyvale, California

• Led weekly team meetings to present findings and clarify grey areas, increasing the team success rate percentage to 97%.
• Provided recommendations and executed strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search ads in accordance with goals.
• Monitored web analytics dashboards and created reports on key areas of importance in accordance with client goals.
• Created weekly QA reports and summaries analyzing error trends, rater scores, and grey area cases on multiple projects of varying size.

San Jose Ca

• Spearheaded the development of online marketing campaigns for the English department.
• Coordinated and communicated all activities for the office, including faculty events.
• Utilized Adobe Create Suite to produce photos, reports, brochures, flyers, video edits, and social media marketing for the Department.
• Responsible for copywriting the quarterly English Department newsletter.

San Jose, California

• Organized all public relation activities for the Hammer Theatre Center, raising the Facebook post engagement by 357% and reaching an audience of more than 12,000 people.
• Managed all social media platforms for the Hammer Theatre Center by posting weekly content.
• Evaluated and selected content for publication; collaborated with web and graphic designers to organize content.
• Copywrote monthly articles and columns for the “College of H&A Expressions Newsletter.”

Pasadena, CA

• Created style guides or suggesting changes to ensure content is consistent and clear
• Wrote new articles pertaining to the Pasadena community and made national news with my debut article “Junk Mail.”
• Brainstormed ideas for several upcoming new articles and provided editorial feedback.
• Conducted simple keyword research and used SEO guidelines to increase web traffic.

Office Of The AVP, Enrollment Services

• Support the needs of San Jose State University (SJSU) Associated Vice President, staff, and office through providing quality customer service.
• Streamline clerical support in the office.
• Compile statistical reports on all employees, work orders, and legal documents.
• Handle and analyze confidential employee and company information.