Lillian Cai Email & Phone Number

Santa Clara, Ca, Us

Implemented crucial initiatives with cart partners to enhance customer retention and proactively reduce involuntary churn rates, such as renewal discounts and credit card expiration messaging, recapturing $500k+ in renewals over next 2 yearsDeveloped and project managed 170+ comprehensive global lifecycle email campaigns for all Consumer productsCollaborated cross-functionally to spearhead and execute high-impact integrated marketing campaigns averaging $500k/year in new and upsell revenue, partnered closely with In-app messaging team to align promotional calendarsCollaborated with Analytics on business requirements for new data fields and defined customer segments for all journeysLed ESP migration project management, overseeing rebuild of 200+ campaigns and journey flows to Blueshift and Iterable Guided and project managed a team of 4 external email developers and 2 automation leads, managing requirements, workflow, intake, and QA processes, ensuring seamless day-to-day operations and campaign execution and reportingExecuted GTM messaging strategies in partnership with Product Marketing and Customer Support to support critical global product launches and feature releases (including Privacy VPN, Identity Theft Protection, Personal Data Remover)

Santa Clara, Ca, Us

•Managed customer lifecycle communication to 3M+ subscriber base, including monthly newsletters, product announcements, renewal campaigns, and paid tier activation series through Salesforce Marketing Cloud and Blueshift•Built email as a consistent revenue stream through churn retargeting, content experimentation, and promotional offers•Co-project managed email service provider migration to Blueshift/Sendgrid, including creative refresh and rebuild of campaigns•Built lead nurture campaigns to decrease churn rates, increase retention, and win back customers•Project managed using Agile and scrum methodologies across analytics, product, and marketing to meet fast-paced schedules while ensuring quality through the JIRA and Aha! project management systems•Conducted constant testing - content revamps, A/B tests, and optimizations to improve email metrics such as open rates and conversion rates•Served as a liaison for numerous agencies and vendor partners to execute multiple initiatives against aggressive schedules

Santa Clara, Ca, Us

•Piloted experimental initiatives, including influencer program to promote product suite and installation services product•Collaborated closely with product, analytics, engineering, and customer support teams to build and execute automated email campaigns•Project managed engagement email campaigns to support product launches and promotions •Approved affiliates for affiliate program •Operational support across various functions of growth marketing team, including affiliate management, project management, and campaign management

• Rebuilt and revitalized the email channel and designed, planned, and monitored the performance of all Spring/Summer 2019 Collection email campaigns using Adobe Photoshop and Mailchimp, consistently maintained above average email performance• Visual merchandising of flagship store floor and helping plan mannequin outfits for storefront• Managed, created content for and tracked insights for our two business Instagram accounts with a combined following of over 30k• Arranged loans of sample garments to influencers/content creators, created packing/shipping lists for shipments in between Korea and US HQ• Dressed models backstage during New York Fashion Week show

Burlingame, California, Us

•Designed and executed user interview campaign with Product Design team with 32 users to directly influence the Focal Systems Auto-checkout solution - Amazon’s only competitor•Assumed role of sole Quality Assurance Engineer, by conducting performance tests and user interviews weekly in all 9 Bay Area locations, totaling 144 field reports and 216 interviews•Assumed role of Customer Success Representative for the duration of the co-op by compiling performance metrics, monthly updates, and communication for all Bay Area clients•Developed and implemented the first outbound recruiting pipeline by developing email templating, ideal candidate targeting, and interviewing protocols with the founding team•Assumed role of Global Office Manager by managing all administrative activities in headquarters, setting up a regional office remotely, and co-coordinating all company events

Boston, Ma, Us

•Created decks for women's-only @BOSFITGRLS fitness initiative, Reebok product specifications, and a Ragnar display board to promote the Ragnar Napa Valley event to all 1000+ employees at headquarters•Conducted competitive and trend research for women's-only product as a reference for product marketing team for following seasons; delivered information weekly to stay relevant on trends•Prepared weekly Excel reports on top 250 selling running shoes via Sportscan website to keep track of competition•Secured promotional merchandise for Partnerships team and planned outfits for 20 @BOSFITGRLS influencers and otherbrand partners, including Kathrine Switzer, first female Boston Marathon winner•Curated merchandising rooms and set up displays for product used for global merchandising alignment, viewed by Reebok Asia and EMEA representatives during multi-day Global Merchandising Meeting•Organized sample closet and coordinated running samples used for global markets

Master Of Business Administration - Mba

Education record

Design Thinking For Corporate Innovation

Bachelor Of Science, Business Administration (B.S.B.A.), Business Administration And Management, General