Joanne Lin Email & Phone Number

The visionaries driving society’s greatest scientific and medical advances choose Thermal to communicate how they Impact Human Health™.Supported leading innovators in digital health, biotech, and health tech with communications, media relations, branding, content development, and design.

Berkeley, CA

• Produced on-brand digital and print content, copy, and visual assets for social media campaigns, outreach campaigns, and private presentation in collaboration with communications team.
• Drove brand and content style guide redesign by retiring outdated material and revamping current guidelines to better reflect organization mission.
• Created, reviewed, and updated website content via Wordpress CMS.
• Researched low user engagement through internal and external surveys and used results to wireframe action-oriented layout and content for upcoming website redesign.

Berkeley, CA

• Designed and developed organization brand and voice
• Created all web and print materials, developed core marketing strategy, and aided in event-planning for annual Demo Day
• Researched user interaction and redesigned information architecture of site, resulting in a 275% average increase in engagement.
• Collaborated with organization leads to develop media strategy and social media campaigns.