Joanne Lin Email & Phone Number

The visionaries driving society’s greatest scientific and medical advances choose Thermal to communicate how they Impact Human Health™.Supported leading innovators in digital health, biotech, and health tech with communications, media relations, branding, content development, and design.

Berkeley, Ca

• Produced on-brand digital and print content, copy, and visual assets for social media campaigns, outreach campaigns, and private presentation in collaboration with communications team.• Drove brand and content style guide redesign by retiring outdated material and revamping current guidelines to better reflect organization mission.• Created, reviewed, and updated website content via Wordpress CMS.• Researched low user engagement through internal and external surveys and used results to wireframe action-oriented layout and content for upcoming website redesign.

Berkeley, Ca

• Designed and developed organization brand and voice• Created all web and print materials, developed core marketing strategy, and aided in event-planning for annual Demo Day• Researched user interaction and redesigned information architecture of site, resulting in a 275% average increase in engagement.• Collaborated with organization leads to develop media strategy and social media campaigns.