Lucas Palma Email & Phone Number

Federal District, Brazil

Brasília, Federal District, Brazil

Brasília, Federal District, Brazil

-Responsible for negotiating and monitoring the performance of the portfolio of National Wholesalers, a base with over 45 POS (Points of Sale) distributed across 3 states - DF; GO, and TO.-The role requires a high level of management to track more than 15 strategic KPIs, in addition to national alignments to ensure a consistent and healthy growth for our clients.

Brasília, Federal District, Brazil

-Regional Retail Supervisor for the Federal District (DF) and surrounding areas, overseeing a portfolio of 8 retail networks with over 45 Points of Sale (POS).-Focused on negotiating the sell-in volume with the networks' commercial teams and ensuring sell-out success alongside a team comprising 1 Business Representative and over 20 promoters.

Brasília, Federal District, Brazil

-Elaborated sell-out and share analyses to assist the sales team in managing commercial KPIs.

-Managed the digital strategy for 5 accounts, focusing on attracting new clients.-Developed and implemented the complete strategy for launching and selling a book, coordinating a team of 2 professionals.

Brasília, Federal District

-Monitored and analyzed various databases, conducting cross-referencing and treatments to aid in decision-making processes.-Built PowerBI dashboards to support the sales management.-Automated over 20 data extraction and processing processes, optimizing the team's workflow.

Brasília Area, Brazil

-Contributed to the results of key agency clients through the analysis and development of reports for presenting key KPIs.-Developed the team's scopes of action, ensuring frequent and valuable client deliveries.-Responsible for measuring and ensuring client satisfaction through NPS surveys (NPS above 80% during the period).

Brasília Area, Brazil

-Developed and assisted in implementing the complete Marketing Plan methodology.-Conducted external and internal analysis and structured a value chain and job description solution.

Postgraduate Degree, Inteligência De Dados Em Negócios

Education record

Hyper, Growth Hacking

Activities and Societies: Jornada do Usuário; Funil de Vendas; Diagnósticos; Web Analytics; CRO - Conversion Rate Optimization; Inbound.