Mackenzie Cohen Email & Phone Number

Beverly Hills, California, US

Los Angeles, California, US

New York, NY, US

Account lead for Paid Social, Programmatic, and Direct Partnerships for the National Football League

New York, NY, US

New York, NY, US

Lead paid digital and programmatic for a newly integrated team across Paid Digital, Programmatic, and Paid Social campaign strategy, activation, and maintenance for a multinational luxury jewelry client. Oversee and facilitate cross-channel training and education of junior employees to ensure campaign success and client goals are exceeded. Manage client.

New York, NY, US

Helped facilitate onboarding of digital media campaigns for a new global media client. Worked closely with senior level teammates to develop digital plans to meet client's budgets and objectives, and provide training and guidance for junior employees. Collaborate with planning teams to align channel strategies with overall objectives, and maintain strong.

New York, NY, US

Develop, recommend, execute, and evaluate digital media plans for the women’s health suite of products of a leading US pharmaceutical brand. Work with senior teammates to develop plans to align with budgets and objectives, and strategizing for innovation while remaining FDA compliant, requiring very close attention to details with activation and.

New York, NY, US

Plan, negotiate and execute Digital plans on behalf of a top-tier jewelry retailer in the United States. Strengthen and maintain good working relationships with Strategy, TV, and Social teams, handle client requests and meet with industry representatives to ensure up-to-date knowledge of the media opportunities that may align with the client's business.

New York, NY, US

Provided administration and support to the digital media planning/buying team for a financial services company and a top-tier jewelry retailer in the US. Main responsibilities consisted of account administration, financial management, and campaign management and reporting. Also required use of industry tools, creative thinking, and team support to further.

Vancouver, British Columbia, CA

As a brand ambassador, represented various organizations on-site to broader audiences. Engaged with people, generated enthusiasm, and informed them of offers provided by the represented organization. Represented organizations such as the Toronto Parking Authority and CIBC for the TORONTO2015 Pan and Parapan Am Games.

Assisting in the set-up and take-down of various corporate events, and providing services wherever needed during the events. Typically involves signing guests into events, handing out gift packages, and ensuring the event is running smoothly.

Toronto, Ontario, CA

Lead a small team of Marketing Directors in all initiatives to support Habitat for Humanity including social media, club member outreach, and promoting events and builds. Liaise with other Vice Presidents and the President in developing/implementing initiatives to increase awareness and membership for Habitat for Humanity at University of Toronto.

Toronto, Ontario, CA

Planned and facilitated professional, social, and academic development sessions for first-year students at University of Toronto. Completed administrative work for the organization to provide information regarding how the organization is running, what could be better and what could be withdrawn. Completed training in leadership, budgeting, event planning.

Toronto, Ontario, CA

Over First-Year Orientation Week, I served as a leader of a group of first-year students to help them get acclimated to University of Toronto. This included taking the students on a campus tour, helping run events, and serving as a representative to my group of New College, University of Toronto, and Orientation Week in general.

Prepared documents and presentations to support the marketing manager and director, managed relations between internal groups and external sponsored athletes and provided creative feedback and ideas to support campaigns the bank is currently sponsoring.

Mentored 24 first-year students by providing and facilitating social, professional and academic development sessions. Completed training in leadership, budgeting, event planning, public speaking and counseling.

As a counselor, provided care for 14 children ages 12-14. As a technical theatre specialist, designed costumes, sets, props, and taught children ages 7-16 the fundamentals of theatre.

Bachelor Of Commerce (Bcom), Specialist In Management, Double Minor In Economics And Spanish

Bachelor Of Commerce (B.Com.), Marketing/Marketing Management, General