Manvi G. Email & Phone Number

Mississauga, Ontario, Canada

Ontario, Canada

• Building, managing, and optimizing SEM campaigns across Google Ads, Bing Ads, Amazon Ads, Facebook Ads, Meta Ads, You tube Ads and TikTok Ads for a portfolio of 20+ clients with budgets exceeding $400k.
• Developed and executed strategic plans for budget forecasting, ensuring optimal allocation of resources for maximum ROI & ROAS across multiple advertising platforms.
• Implemented advanced features and strategies to improve traffic quality, lead generation, and conversion rates.
• Utilized Google Editor and Microsoft Editor for advanced campaign management and optimization, streamlining workflows and improving campaign performance.
• Conducted thorough competitor analysis using SEMrush to identify opportunities and threats in the market across all advertising platforms.
• Leveraged Google Analytics, Amazon Seller Central, TikTok Analytics, and custom dashboards to monitor and analyze key metrics, providing actionable insights to drive business growth.

Toronto, Ontario, Canada

• Managed and optimized SEM campaigns across Google Search, Display, and Bing Ads for multiple clients.
• Executed Meta Ads campaigns on Facebook, Amazon, and TikTok to increase brand visibility and lead generation.
• Conducted keyword research for SEM and SEO campaigns, driving organic and paid traffic.
• Assisted in budget forecasting for monthly SEM campaigns to align with client goals and maximize ROI.
• Implemented new features and strategies to enhance campaign performance across various platforms.
• Conducted A/B tests and analyzed data to recommend optimizations and improve campaign outcomes.

Ontario, Canada

• PPC & SEM Management: Proficient in creating and managing PPC campaigns across Google Ads, Facebook Ads, and Instagram Ads, optimizing ad performance to achieve targeted KPIs and reduce CPC.
• Email Marketing: Experienced in developing and executing email marketing campaigns using platforms like Drip, MailChimp, and Constant Contact, resulting in increased lead generation and customer engagement.
• Social Media Management: Managed daily content uploads, promotions, and engagement strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and Tumblr, driving brand awareness and customer loyalty.
• SEO & Website Optimization: Implemented advanced SEO strategies such as keyword research, content optimization, technical SEO enhancements, and backlink strategies to improve search rankings and organic traffic.
• Content Management & Graphic Design: Proficient in managing CMS content updates, blogs, HTML pages, and graphic changes for website optimization and enhanced user experience.
• Online Marketplace & Off-Page SEO: Posted promotions and managed online marketplace presence on platforms like Facebook Marketplace, Kijiji, etc. Conducted off-page SEO activities including blog directories, social.

India

• Strategized and managed all the marketing activities which involves traditional media, paid & unpaid online campaigns, direct marketing and email marketing by Mail Chimp.
• Planned and managed online events, engagement activities and promotional events (mother's day, father's day, grand online paper sale day etc.) for increasing sales and brand awareness.
• Developed and managed campaigns for different ecommerce platforms and ran all paid ads on Facebook, Instagram and Google AdWords (display ads, shopping ads and search ads).
• Optimized websites for Ratan Jaipur's textile unit - both 'On page SEO' and 'Off page SEO'.
• Analyzed campaign and website reports using Google Analytics, Google Tag Manager, Google Search Console and Google Data Studio. Accomplishments:
• Increased online website revenue by 300% within a span of 12 months by managing digital marketing campaigns.

India

• Designed digital media campaigns on Google Ad words, Facebook Ads, Instagram Ads in alignment to the business goals for the clients.
• Built and executed social media strategies basis market research, competition bench marking and audience identification.
• Owned up the entire content publishing process for the clients on different social media platforms.
• Analyzed reports and used digital marketing best practices to gain insights on traffic, demographics and effectiveness in order to plan for the actions ahead.
• Handled 'On page SEO' and 'Off page SEO' (social profile linking, classified linking, web directory etc.) for the clients' website.Accomplishments:
• Increased daily website visitors from 1,000 to 7,000 for "lajeezkhana.com" within a span of 6 months in 2015

Noida Area, India

• Creating flow of the product (IVR, SMS and ARPU) in Microsoft Visio
• Testing the product after development
• Regression testing, Integration Testing, Sanity testing of the product before delivering to the customer.
• Bug tracking, bug reporting and bug documenting
• Successfully delivered SMS, Voice and APRU products to the customer

• Project Title: Understanding of planning production cycle & benchmarking products against quality standards
• The Project involved in-depth analysis of production cycle
• Examine & studying various factors that influence in setting production targets including analysis of resources
• Analyzing the Telecom Market of UPE

Pune Area, India

• Install and upgrade mobile games
• Playing and testing live games on web and mobile platforms
• Performing functionality testing, compatibility testing, exploratory testing, usability testing, regression testing.
• Giving Feedback on usability, tracing the result to the quality risk and reporting to the team.
• Send daily status report to the team lead

Mba, Telecom & It

Bachelor Of Technology (B.Tech.), Information Technology