Marcel Korst Email and Phone Number
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- Achieved double- and triple-digit ARR bookings and revenue growth for multiple B2B SaaS products targeting Enterprises, Midmarket and SMB; both US Domestic and across EMEA- Built and turned around 5 marketing teams; including go-to-market strategy and execution- Fully redefined product marketing and brand for global division of Microsoft and two SaaS businesses- Established and managed strategic marketing alliances with multinationals (Accenture, Visa, Intel, HP and more)- Comprehensive Marketing background and experience managing & delivering successful campaigns- Guest speaker at Harvard & Forrester CMO panel.- Global and regional experience; worked and lived in Western Europe, Middle East and United States- 20 years marketing experienceSkills Include:C-Suite & Investor PresentationsTeam Leadership & DevelopmentGo-To-Market StrategyAccount Based MarketingProduct MarketingADR & BDR Management Lead Generation BrandIntegrated Digital MarketingExceptional Client Management Customer ExperienceContract NegotiationsPartner DevelopmentPublic RelationsAnalyst RelationsMarketing ResearchTeam MotivationM&ASales OperationsSales Enablement
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Vp MarketingKore.Ai Jun 2023 - PresentOrlando, Florida, UsKore.ai is a global leader, that delivers tangible business and human value through generative and conversational AI. Recognized by Gartner as a leader twice in a row. -
Chief Marketing OfficerLearning Pool Jun 2022 - Jun 2023Derry, Uk, IeLearning Pool helps organizations to deliver exceptional performance with pioneering learning technology and creative content; all backed by world-class customer care.We support 1,400 clients with more than 6 million learners around the world, have a 98% customer recommendation rate, are a Deloitte Best Managed Company and a Sunday Times 100 Best Company to Work For.Wherever you find ambitious companies investing in their people, you’ll find Learning Pool! -
Chief Marketing OfficerProphix Software Oct 2021 - Jun 2022Mississauga, On, CaProphix is a global leader in Corporate Performance Management (CPM), enabling businesses to automate financial and operational processes. Thousands of businesses across the world chose Prophix to manage and empower their organizations to gain valuable insight into business performance. Prophix and its partners deliver superior value by combining market leading functionality, rapid deployment, best in class ROI, and exceptional customer care and support. -
Svp, Head Of MarketingBilltrust Sep 2018 - Oct 2021Lawrenceville, New Jersey, UsBilltrust is the category leader for accounts receivables with integrated payments for Fortune 2,000 enterprises and mid-market businesses. Leading the marketing organization to strengthen the brand, achieve and exceed double digit growth targets, international expansion and deliver best-in class experiences for our existing customers. -
Head Of MarketingMattersight Corporation Feb 2017 - Oct 2018Chicago, Illinois, UsMattersight was acquired by NICE. Leading marketing, sales operations and sales enablement driving Fortune 500 customer acquisition and increase sales for strategic AI powered Predictive Behavioral Routing (PBR) solutions. • Closed record enterprise sales wins with Citibank, AT&T, Comcast, Nordstrom, Macy’s, ADP, The Home Depot, Citi.• Achieved 100% sales growth for strategic Predictive Behavioral Routing• Initiated and executed Account-Based Marketing strategy in partnership with SVP of Sales. Within 3 months, significantly increased sales pipeline.• Developed strategic alliance and joint go-to-market initiatives with Accenture.• Created demand generation engine converting 30% of accounts targeted into qualified opportunities with economic buyers including EVPs, SVPs, and COOs of Fortune 500 companies. • Built a strong functional marketing team of 15 attracting top talent. Rationalized agency partners portfolio. • Revamped brand, brand style guide, and company site.• Built Marketing Rhythm-of-Business and balanced scoreboards across Sales, Product, Delivery & Finance. -
Vice President Product MarketingMattersight Corporation Nov 2015 - Jan 2017Chicago, Illinois, UsDrove product marketing for startup. While at Microsoft brought in Mattersight. Recruited to establish function by CEO. Relocated to Chicago. • Revamped core product marketing fundamentals including positioning, messaging, naming, product value propositions, and product families. • Built Executive Briefing Center capability leading to sales conversions with Comcast, The Home Depot, Macy’s & AT&T and CVS.• Established a net new technology category with Gartner for applications leveraging Personality within their predictive models. • Guest speaker Harvard/Forrester CMO panel.
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Director Of Marketing & Pr Worldwide Customer Service & SupportMicrosoft May 2012 - Oct 2015Redmond, Washington, UsDivision included over 9,000 employees and 25,000 outsourced vendors across 190 countries. Architected and built Marketing function for market research, branding, product marketing, demand generation, public relations and analyst relationships. Supports free and paid support experiences across customer life cycle.• Launched new and refined existing paid and free support offerings generating more than $150M in support revenue. Improved customer experiences touching hundreds of millions of customers across the globe.• Led customer and market insights roadmap for division. Collaborated with Forrester, CEB, TSIA, Temkin Group and other CX thought leaders. • Achieved over $10M in cost efficiencies through digital transformation. Improved quality and discoverability of self-help experiences and utilization of predictive analytics. -
Senior Marketing Manager Worldwide Customer Service And SupportMicrosoft Nov 2010 - Apr 2012Redmond, Washington, UsDeveloped Microsoft’s first value proposition for customer service and support. Created direction for alignment with broader company transformation. Based in Redmond, WA. • Built product marketing foundation and launched Microsoft Answer Desk paid support. • Redesigned global re-active PR engine for media and influential customer advocates.
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Senior Marketing Manager, Middle East & AfricaMicrosoft Mar 2008 - Nov 2010Redmond, Washington, UsLed demand generation for PCs with Windows with customers and channel partners. Managed $30M budget. • Exceeded targets with high annual revenue growth. • Launched mobile phone-based retail incentive program via M-Pesa, Visa & UPS for 2,000 sellers in 40 countries generating 1:10 ROI. Incentivized the sales of PCs with genuine Microsoft licensed software across challenging environments in emerging markets.
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Marketing Manager EmeaMicrosoft Dec 2005 - Feb 2008Redmond, Washington, UsLed marketing operations for the reseller program. Managed $20M co-marketing investments. Led initiative to train 40,000 partners across 220 locations in 34 countries for Windows and Office launches.
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Channel Marketing ManagerMicrosoft Jul 2004 - Sep 2005Redmond, Washington, UsLaunched Windows Media Center. Achieved #2 global sales ranking.
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Channel Sales Manager Pc Assembly And It DistributorsMicrosoft Sep 2002 - Jul 2004Redmond, Washington, UsExceeded $11M sales target by 12%. Implemented PC assembly channel marketing program.
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Channel Marketing Manager EuropeActive 24 Mar 2001 - Sep 2002Responsible for the roll out of the channel program I created and executed for the Benelux market into 13 European countries. Responsible for acquisition of new customers against lowest costs at highest speed. Pioneered performance based marketing, offering a mix of pay per click and sale versus pay per view (CPM) on homepages of MSN, Terra Lycos and Yahoo; introducing affiliate marketing tools as independent 3rd party measurement.
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Channel Development Manager BeneluxActive 24 Oct 2000 - Mar 2001Responsible for growing revenue through indirect channels and creation of channel program for value added hosting partners on top of commodity products such as domain registration and shared webhosting.
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Partner Account ManagerIbm Apr 1999 - Oct 2000Armonk, New York, Ny, UsStarted my professional career at an IBM owned joint venture (e-Trade), that offered domain registration, hosting and e-commerce solutions to small and medium businesses.
Marcel Korst Skills
Marcel Korst Education Details
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Northwestern University - Kellogg School Of ManagementGeneral -
Rotterdam School Of Management, Erasmus UniversityMicrosoft Management Development Programme
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Radboud UniversityBusiness Communications
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Utrecht Stedelijk Gymnasium
Frequently Asked Questions about Marcel Korst
What company does Marcel Korst work for?
Marcel Korst works for Kore.ai
What is Marcel Korst's role at the current company?
Marcel Korst's current role is Global Marketing Executive in B2B Technology.
What is Marcel Korst's email address?
Marcel Korst's email address is mk****@****hix.com
What is Marcel Korst's direct phone number?
Marcel Korst's direct phone number is +131295*****
What schools did Marcel Korst attend?
Marcel Korst attended Northwestern University - Kellogg School Of Management, Rotterdam School Of Management, Erasmus University, Radboud University, Utrecht Stedelijk Gymnasium.
What skills is Marcel Korst known for?
Marcel Korst has skills like Product Marketing, Marketing Management, Strategy, Marketing Strategy, Digital Marketing, Cloud Computing, Management, Marketing, Sales, Leadership, Multi Channel Marketing, Email Marketing.
Who are Marcel Korst's colleagues?
Marcel Korst's colleagues are Raunuk Wahiwala, Erik Walton, Wiebke Hackler, Rakesh Bathini, Abby Gamble, Michael Piotrowski, Akhila Thotapalli.
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