Marcel Korst Email & Phone Number

Orlando, Florida, US

Kore.ai is a global leader, that delivers tangible business and human value through generative and conversational AI. Recognized by Gartner as a leader twice in a row.

Derry, UK, IE

Learning Pool helps organizations to deliver exceptional performance with pioneering learning technology and creative content; all backed by world-class customer care.We support 1,400 clients with more than 6 million learners around the world, have a 98% customer recommendation rate, are a Deloitte Best Managed Company and a Sunday Times 100 Best Company.

Mississauga, ON, CA

Prophix is a global leader in Corporate Performance Management (CPM), enabling businesses to automate financial and operational processes. Thousands of businesses across the world chose Prophix to manage and empower their organizations to gain valuable insight into business performance. Prophix and its partners deliver superior value by combining market.

Lawrenceville, New Jersey, US

Billtrust is the category leader for accounts receivables with integrated payments for Fortune 2,000 enterprises and mid-market businesses. Leading the marketing organization to strengthen the brand, achieve and exceed double digit growth targets, international expansion and deliver best-in class experiences for our existing customers.

Chicago, Illinois, US

• Mattersight was acquired by NICE. Leading marketing, sales operations and sales enablement driving Fortune 500 customer acquisition and increase sales for strategic AI powered Predictive Behavioral Routing (PBR).
• Closed record enterprise sales wins with Citibank, AT&T, Comcast, Nordstrom, Macy’s, ADP, The Home Depot, Citi.
• Achieved 100% sales growth for strategic Predictive Behavioral Routing
• Initiated and executed Account-Based Marketing strategy in partnership with SVP of Sales. Within 3 months, significantly increased sales pipeline.
• Developed strategic alliance and joint go-to-market initiatives with Accenture.
• Created demand generation engine converting 30% of accounts targeted into qualified opportunities with economic buyers including EVPs, SVPs, and COOs of Fortune 500 companies.

Chicago, Illinois, US

• Drove product marketing for startup. While at Microsoft brought in Mattersight. Recruited to establish function by CEO. Relocated to Chicago.
• Revamped core product marketing fundamentals including positioning, messaging, naming, product value propositions, and product families.
• Built Executive Briefing Center capability leading to sales conversions with Comcast, The Home Depot, Macy’s & AT&T and CVS.
• Established a net new technology category with Gartner for applications leveraging Personality within their predictive models.
• Guest speaker Harvard/Forrester CMO panel.

Redmond, Washington, US

• Division included over 9,000 employees and 25,000 outsourced vendors across 190 countries. Architected and built Marketing function for market research, branding, product marketing, demand generation, public relations.
• Launched new and refined existing paid and free support offerings generating more than $150M in support revenue. Improved customer experiences touching hundreds of millions of customers across the globe.
• Led customer and market insights roadmap for division. Collaborated with Forrester, CEB, TSIA, Temkin Group and other CX thought leaders.
• Achieved over $10M in cost efficiencies through digital transformation. Improved quality and discoverability of self-help experiences and utilization of predictive analytics.

Redmond, Washington, US

• Developed Microsoft’s first value proposition for customer service and support. Created direction for alignment with broader company transformation. Based in Redmond, WA.
• Built product marketing foundation and launched Microsoft Answer Desk paid support.
• Redesigned global re-active PR engine for media and influential customer advocates.

Redmond, Washington, US

• Led demand generation for PCs with Windows with customers and channel partners. Managed $30M budget.
• Exceeded targets with high annual revenue growth.
• Launched mobile phone-based retail incentive program via M-Pesa, Visa & UPS for 2,000 sellers in 40 countries generating 1:10 ROI. Incentivized the sales of PCs with genuine Microsoft licensed software across.

Redmond, Washington, US

Led marketing operations for the reseller program. Managed $20M co-marketing investments. Led initiative to train 40,000 partners across 220 locations in 34 countries for Windows and Office launches.

Redmond, Washington, US

Launched Windows Media Center. Achieved #2 global sales ranking.

Redmond, Washington, US

Exceeded $11M sales target by 12%. Implemented PC assembly channel marketing program.

Responsible for the roll out of the channel program I created and executed for the Benelux market into 13 European countries. Responsible for acquisition of new customers against lowest costs at highest speed. Pioneered performance based marketing, offering a mix of pay per click and sale versus pay per view (CPM) on homepages of MSN, Terra Lycos and.

Responsible for growing revenue through indirect channels and creation of channel program for value added hosting partners on top of commodity products such as domain registration and shared webhosting.

Armonk, New York, NY, US

Started my professional career at an IBM owned joint venture (e-Trade), that offered domain registration, hosting and e-commerce solutions to small and medium businesses.

Marketing/Marketing Management, General

Microsoft Management Development Programme

Master, Business Communications

Education record