Marideth Post Email & Phone Number

Oakland, California, Us

San Francisco, California, Us

As the Corporate Director of Marketing Communications, I was for the all-in communications strategy, including all internal and external communications, media relations and story placement, collateral, seasonal opportunities (summer, back-to-school, holiday), gift with purchase, events, messaging, launching new seasonal collections and the brand catalogue. I also directed partnerships including the likes of Disney, The Honest Co. and Nordstrom. I manage the design and social media teams, with a dotted line to E-commerce/E-mail marketing. I also create all talking points for store teams based on relevant needs, challenging time periods, new products, seasonal promotions and general brand, as well as managing the CEO platform. During my time at Peek Kids, I managed the marketing communications for the opening of five new stores in premium malls and street locations in primary markets across the U.S., while overseeing all open stores, for a total of 21 stores. I also worked in conjunction with bankers, instrumental in creating, collecting and organizing content for presentations for potential investment groups in funding effort.

San Francisco, California, Us

As the Senior Director of Consumer Communications for Zynga, I established the first internal consumer media relations practice at world’s leading social gaming company. I was responsible for placement of all direct-to-player earned media, defined what Zynga players read, watch and listen to and built a comprehensive strategy accordingly. I directed external public relations agencies, specifically responsible for consumer placements. I also had the opportunity to work on the Initial Public Offering (IPO) team, directly responsible for execution of the first NASDAQ remote bell ring/listing day at Zynga San Francisco headquarters, December 16, 2011, attended/seen by 3,000 employees worldwide and broadcasted to a global audience via satellite. I also directed the Zynga culture and events programming and team, including management of speaker series, quarterly company meetings and special events -- all customized for Zynga’s diverse 3,000+ employee community. A highlight was co-leading and establishing Zynga’s first press conference, Zynga Unleashed (October 2011/during pre-IPO quiet period and June 2012), overseeing all logistics, from guest list to invitations to scripts to messaging to parking to security. Unleashed featured up to 20 executive speakers, a dynamic presentation, hands-on game demonstrations, individual interviews and breakouts -- attended by over 300 reporters (and their dogs) and resulted in over a billion media impressions. I was also directed and maintained the thought leadership program for Zynga’s Chief People Officer (human resources), including board seat selection, speaking engagements, platform and conference attendance.

Larkspur, California, Us

Established and directed the first corporate communications and media relations practice for the leading specialty tea purveyor. Results driven, with special emphasis on strategic media relations and story placement. Media pitching, story development and placement in targeted national and local, print, electronic and broadcast, consumer, business, trade media outlets, blogs and citizen journalists. Placed 146,502,255 print and television editorial impressions in 2010. I reported to owner/CEO; member of the executive team/strategic planning committee. Supervised the special events, conducting a minimum of 3 large-scale conferences per year, and philanthropy teams. Traveled to and studied at the primary tea and herb-growing regions of the world including, South Africa, India, Taiwan, Japan, China and Sri Lanka.

Internal, full-time corporate public relations consultant for W Hotels Worldwide. I reported to President of Luxury Brands Group of Starwood Hotels (includes W Hotels Worldwide). Managed opening public relations activities and strategy for W Mexico City, W Montreal, W Seoul-Walker Hill, W Fort Lauderdale Hotel & Residences and W Dallas Victory Hotel & Residences. Also was the lead on the brand's internal conference management. The assignment resulted in offer of full-time employment, which I declined in favor of moving back to the San Francisco Bay Area.

Kirkland, Wa, Us

Established first internal corporate public relations department, member of executive committee.Managed five-person national public relations team including contracted public relations agencies.Developed and implemented straightforward, media-centric, results-oriented, public relations programs; customized for individual hotels, resorts, restaurants and Noble House brand. Hosted press trips, crafted messages and responsible for extensive writing and editing.

San Francisco, Ca, Us

Established the brand and boutique hotel segment via media placements in national and international newspapers, trade and consumer magazines, online, radio and television outlets.Leveraged value of the late Bill Kimpton, hotel personalities, notable chefs and partners.Crafted individual hotel positioning, identity, personality, adhering to and reinforcing Kimpton brand.Publicized 14 hotel and 20 restaurant openings in multiple cities, often simultaneously.Scheduled and conducted domestic, Canadian and European media calls; numerous domestic press trips. Evaluated, selected and supervised multiple public relations agencies throughout North America. Created, implemented and promoted special events, unique services and amenities, celebrity suites, seasonal packages and rates. Grew business in need periods. Set executive, chef, designer and celebrity (Carlos Santana, Jerry Garcia and Graham Nash) interviews.