Matt Mitchell Email & Phone Number

Helsinki, Southern Finland, Finland

Responsible for strategic communications for the organization. Created and led intentional processes of alignment of internal teams and their work toward narrative cohesion and precision.Led and launched key campaigns with a multitude of internal and external stakeholders that grew and diversified our audiences. I developed our owned channels with consistent, quality content and key strategic partnerships leading to greater and more consistent brand awareness and digital viewership and engagement.Revitalized and brought coherence to brand identity through key content and idea pieces, leveraging existing assets into novel website design and implementations that built a strong funnel from engagement to conversion and impact.Served on the Board of Directors for the organization from 2022-2024. Contributed to key organizational initiatives and understanding of existing leadership structures and the focus of the Board in the future. Worked with the operative leadership team to better support the experience of all community members and strengthen Facilitated meaningful people and culture interventions including a renewed DEI strategy and process to more effectively ground the tenets of an open and safe workplace into the processes and projects of daily workflows.

Helsinki Area, Finland

Lead the development of the brand's public and media relations strategy. Develop and manage relationships with key PR and media stakeholders, reporters, journalists, and influencers. Key contributor and enabler for brand's sustainability work.Leading inclusive global community strategy. Crafting and building consensus for new ambassador program to engage and activate community and teams around the world. Brand culture champion, leading initiatives and role-modelling behaviours to enable the organization to empower one another and thrive.Provide communications guidance for company leadership on key internal, stake-holder, consumer-facing messaging and strategy. Strategic project leadership. Identify strategic brand and business opportunities to exceed consumer expectations. Lead cross-functional teams to effectively guide global organization and community through topics of high-complexity, sensitivity and velocity.

Helsinki Area, Finland

Steward key media and influencer relationships, building brand awareness, loyalty and promotion.Led development of consumer-centric communication across brand, product and software- related topics. Led Suunto consumer engagement, dialogue and activation, primarily though global social and support channels. Coordinate and develop engagement capacities of local market organisations. Led marketing and communications strategy for digital service (mobile application) throughout the consumer journey and across touch points.

Global/Remote

Responsible for member communications, relations and happiness. Provided technical support, engagement and key relationship stewardship.Planned, curated and executed content to drive brand awareness, engagement and loyalty

Vancouver

Led the daily business operations and communications for multiple locations. Provided strategicplanning for people and business development for total store population. Trained anddeveloped high-performing teams composed of trainers, computer technicians, sales andmanagers. Led team and business through highly ambiguous and time-sensitive projects, ensuring tangible milestones could be bench-marked, and that projects were flexible and reflexive. Responsible for communicating (presentations, group and individual training, delivering performance management coaching and feedback) to staff, peers, partners, managers, as well as leading orientation and mentorship training on a market level.