Melanie Coleman Email & Phone Number

Cincinnati, Oh

• Partner with Quotient Sales Team to develop strategic, solution driven proposals for CPG and Retail clients, resulting in over $20M+ sold in 2020. Proposals include digital coupons and rebates, digital media, social/influencer, ecommerce, and data measurement.• Prepare trend (industry, category, brand/campaign performance, consumer) analysis for client education, campaign design, and program planning.• Monitor campaigns to identify performance opportunities. Make optimization recommendations to maximize effectiveness and campaign results to meet client specified objectives.• Develop campaign wrap reports, including incremental sales, buy rate and shopper-level analytics. Utilize analysis of campaigns to identify optimizations and upsell opportunities for future programs.

Cincinnati, Oh

• Managed all aspects of promotional campaign set-up and execution for over 50 clients.• Effectively managed an average of 100 campaigns monthly, driving offer and media pipeline, timelines, asset delivery and launch with 100% quality rate. • Drove process improvement and efficiencies within the company• Interviewed Campaign Manager applicants; provided mentoring, onboarding, and training support for new hires.

Cincinnati, Oh

Erlanger, Ky

• Analyzed current trends in the marketplace to identify new products and revenue opportunities.• Managed Marketing product development projects from initial concept to production of decks and created marketing launch materials.• Implemented content on USPC’s digital ecosystem including USPC websites, Facebook, Twitter, and YouTube.• Collaborated with external companies/artists to secure licensing agreements and develop customized products.

Erlanger, Ky

• Worked closely with cross-functional team including Marketing, Sales, Finance, and Operations to coordinate and implement specific channel and customer strategies including promotional packs, displays, and promotional materials.• Coordinated the communication of new item launches along with brand and trade promotions to the field.• Utilized sales reports, POS data, and Profit & Loss statements to build customer specific recommendations.

Cincinnati, Ohio Area

• Managed the CPG sector within Ipsos Understanding UnLtd., a $21M division of a global research company.• Hired, trained, and developed nine staff members, four of which received promotions within 18 months of hire.• Worked with CPG team to facilitate project profitability through reviewing budgets and gross margin management. As a result, the CPG team was consistently ranked among the highest performing sectors.• Led partnerships with vendors and clients located in the US and abroad including those in France, Japan, China, Germany, and India.

• Strategically managed 95 international and domestic projects, totaling $3M in sales in 2011, while maintaining research budgets and meeting internal financial goals.• Successfully led internal initiatives to improve company processes including Client Satisfaction Measurement Surveys that resulted in an overall satisfaction score of 9 out of 10 and a 10% increase in response rate.• Provided value driven methodology recommendations based on study objectives, budget expectations, and final deliverables.