Mia Vallo work email
- Valid
- Valid
- Valid
- Valid
- Valid
Mia Vallo personal email
- Valid
Mia Vallo phone numbers
As a seasoned leader with over 20 years of experience, I thrive at the intersection of strategy, creativity, and analytics. I am passionate about growing and scaling products that deliver value and make an impact.I recently took on a new role as the EVP and GM, Media at Zonda, where I'm responsible for the overall business of the Media division, including editorial content, events, media and advertising operations, data and analytics, product development and creative studio.Previously as the VP of Marketing and Growth at Axios, I led the team responsible for increasing Axios' reach and driving growth for all of its product offerings, including newsletters, podcasts, events, app, book, and paid premium subscriptions. I also led the launch marketing efforts for Axios' SaaS product, Axios HQ, to help companies communicate effectively with their stakeholders. Under my leadership, we increased our readership to 3+ million subscribers to date, grew Axios Local from 0 to close to 2 million subscribers and launched Axios Pro as the organization's first premium subscription product.I also enjoy teaching and mentoring the next generation of marketing and business leaders. As an adjunct professor at Georgetown University, I taught digital analytics to graduate students in the Integrated Marketing and Corporate Communications program. I also led a workshop at Section, delivering insights and practical how-to's on analytics and attribution to other marketing professionals. I have received multiple awards and recognitions for my industry contributions, including the Outstanding Faculty Award at Georgetown.My favorite part of any job is to develop strategic solutions by harnessing the power of data combined with creative thinking — to help organizations achieve their business goals and make an impact.
-
Chief Marketing OfficerZondaWashington, Dc, Us -
Executive Vice President And General Manager, MediaZonda Dec 2023 - PresentNewport Beach, California, Us- Leading the Media division, including editorial content, events, media and advertising operations, data and analytics, creative studio and product development.- Driving revenue opportunities in collaboration with Sales and Finance. -
Vice President Of Marketing And GrowthAxios Oct 2020 - Dec 2023Arlington, Virginia, Us- Drove growth marketing strategies for the company, including newsletters, B2C and B2B subscriptions, events, podcasts, digital platforms, and a book.- Grew total newsletter subscribers by 2.3X since launching a new strategy by leveraging user data, audience segmentation, and rigorous testing on both owned-and-operated and external digital platforms.- Took the Local media business from 0 to 1.5MM subscriptions in under 2 years via data-driven digital marketing strategy.- Led the go-to-market strategy in collaboration with Sales for a new paid subscription business with 8 verticals.- Initiated the marketing launch strategy for a new B2B SaaS product with a comprehensive digital outreach strategy to key target audiences.- Developed business KPIs, marketing budget, staffing plan, and revenue forecast for the premium subscription business line, in partnerships with the CBO, CTO, FP&A and other department heads.- Represented the brand as an executive speaker in front of hundreds of attendees, and hosted live virtual events for advertising clients and agencies. -
InstructorSection Aug 2023 - Aug 2023New York, Ny, UsTeaching a workshop on Marketing Analytics and Attribution. -
Adjunct ProfessorGeorgetown University School Of Continuing Studies Aug 2015 - Dec 2020Washington, D.C., Us- Taught a digital analytics course, focusing on digital marketing, business analytics, and data visualization and storytelling.- Supported graduate students working towards their Master of Professional Studies in Corporate Communications and Integrated Marketing Communications.- Received Outstanding Faculty Award in Spring 2017. -
Vp, Insights And Analytics, Ng Media MarketingNational Geographic Aug 2019 - Oct 2020Washington, Dc, Us- Drove marketing acquisition growth through data-driven strategic insights.- Initiated digital commerce optimization through A/B testing and analytical models.- Established KPIs and launch real-time digital dashboards to streamline corporate reporting.- Led a team responsible for digital analytics, social analytics, data science, data platforms, and consumer insights/market research, driving growth marketing strategies and tactics.- Collaborated with cross-functional teams to develop data-driven strategic decisions and innovation for key projects, including Brand Strategy, Growth Marketing, Communications, Product, User Experience, and Technology teams. -
Vp, AnalyticsNational Geographic Aug 2017 - Jul 2019Washington, Dc, Us- Successfully delivered cross-channel insights and analyses from multiple data sources for key corporate initiatives, including linear and non-linear TV viewership, website and app behavior, social media engagement, and third party content consumption.- Establish a new Social Media Intelligence role to revitalize social engagement and listening program. -
Vp, Digital Analytics And OptimizationNational Geographic Jan 2017 - Jul 2017Washington, Dc, Us- Utilized targeted audience segments that increased leads for the travel business.- Leveraged key insights for branded content partnerships that exceeded partnership goals.- Developed reporting and analysis framework for non-linear viewership to support advertising revenue. -
Sr. Director, Marketing Analytics And OptimizationNational Geographic Mar 2014 - Jan 2017Washington, Dc, Us- Grew digital membership program since inception that exceeded goal through paid search, SEO, social media, mobile marketing, email marketing, display advertising, and A/B testing. - Launched a brand campaign that increased direct traffic to the website and brand interest.- Managed SEO program that successfully increased traffic to the website from organic search.- Built an Analytics Center for Excellence, coaching employees outside of the marketing team to optimize marketing and content strategies through digital analytics.- Initiated an optimization and A/B testing program that generated positive ROI in its first year. -
Director, Marketing And Business Intelligence, Digital MediaNational Geographic Jun 2011 - Mar 2014Washington, Dc, Us- Improved paid search CPA for subscriptions through campaign and creative optimizations.- Managed email marketing campaigns for editorial content and apps that increased revenue from the emails. - Launched a new digital analytics tool that resulted in a significant cost saving and developed training for hundreds of employees. -
Online Advertising ManagerNetwork Solutions (Now Web.Com) Sep 2008 - Jun 2011Jacksonville, Florida, Us- Managed marketing agencies and an in-house marketing team to run advertising campaigns, generating sales through advertising partners and super affiliate partners.- Exceeded ROI of B2B and B2C marketing acquisition campaigns.- Utilized product lifecycle insights that increased conversion rate for customer acquisition and retention marketing campaigns.- Participated in a voice-of-the-customer program, visiting small businesses to identify needs and improve customer satisfaction by providing insights on future product or service opportunities based on customer feedback.- Led affiliate marketing program and launched a new UK program. -
Director, Web MarketingInput May 2008 - Sep 2008- Managed a team of marketing professionals, which included Web Marketing, Marketing Communications, Graphic/Web Design and Events Marketing- Launched new product online marketing initiatives
-
Sr. Marketing ManagerAol Aug 2005 - May 2008New York, Ny, Us- Lifted response rates on digital marketing campaigns through A/B tests.- Launched digital marketing campaigns for new subscription products on organic search, paid search, display advertising, email marketing, and affiliate program.- Managed a content marketing program on search trends for AOL Search, with content picked up by Search Engine Watch, Search Engine Land, TMZ, and The Today Show. -
Sr. Interactive Marketing ManagerReliaquote (Fiserv) Nov 2003 - Aug 2005Milwaukee, Wisconsin, Us- Planned and executed online marketing campaigns, such as banner advertising, SEO, SEM and email marketing, to generate leads for financial services.- Worked closely with Sales and Call Center teams to manage lead volume and quality.- Developed site optimization techniques that increased site conversion rate.- Increased response rate on an email marketing campaign. -
Director Of Internet MarketingE-Site Marketing (Now Sabre Hospitality Solutions) Jan 2001 - Nov 2003Southlake, Texas, Us- Developed digital marketing strategies for 50+ hospitality clients- Increased clients’ website traffic significantly through search and digital partnerships- Trained Internet Marketing Specialists on search marketing, reporting, and account management- Built the Internet marketing team from the ground up and created new Internet marketing services- Speaking engagement: HITEC (Hospitality Industry Technology Exposition & Conference) -
Business Development AssociateKinkos.Com (Now Fedex Office) May 2000 - Dec 2000Plano, Tx, UsResearched potential business development and strategic partners -
Asst. Advertising Promotions ManagerCommtek Communications Dec 1998 - May 1999Provided marketing support to the Advertising Sales team, including creating media kits, providing marketing research and generated marketing collaterals
Mia Vallo Education Details
-
American University - Kogod School Of BusinessE-Commerce Management And International Finance -
Virginia TechMarketing With International Concentration
Frequently Asked Questions about Mia Vallo
What company does Mia Vallo work for?
Mia Vallo works for Zonda
What is Mia Vallo's role at the current company?
Mia Vallo's current role is Chief Marketing Officer.
What is Mia Vallo's email address?
Mia Vallo's email address is mi****@****hic.com
What is Mia Vallo's direct phone number?
Mia Vallo's direct phone number is +170385*****
What schools did Mia Vallo attend?
Mia Vallo attended American University - Kogod School Of Business, Virginia Tech.
Who are Mia Vallo's colleagues?
Mia Vallo's colleagues are David Simons, Siobhan O., Alice Ashe, Kevin Rodriguez, Melvin Stanley Vargas Castillo, Joel Balzer, Natalia Alpízar.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial