Mia Vallo Email & Phone Number

Washington, Dc, Us

Newport Beach, California, Us

- Leading the Media division, including editorial content, events, media and advertising operations, data and analytics, creative studio and product development.- Driving revenue opportunities in collaboration with Sales and Finance.

Arlington, Virginia, Us

- Drove growth marketing strategies for the company, including newsletters, B2C and B2B subscriptions, events, podcasts, digital platforms, and a book.- Grew total newsletter subscribers by 2.3X since launching a new strategy by leveraging user data, audience segmentation, and rigorous testing on both owned-and-operated and external digital platforms.- Took the Local media business from 0 to 1.5MM subscriptions in under 2 years via data-driven digital marketing strategy.- Led the go-to-market strategy in collaboration with Sales for a new paid subscription business with 8 verticals.- Initiated the marketing launch strategy for a new B2B SaaS product with a comprehensive digital outreach strategy to key target audiences.- Developed business KPIs, marketing budget, staffing plan, and revenue forecast for the premium subscription business line, in partnerships with the CBO, CTO, FP&A and other department heads.- Represented the brand as an executive speaker in front of hundreds of attendees, and hosted live virtual events for advertising clients and agencies.

New York, Ny, Us

Teaching a workshop on Marketing Analytics and Attribution.

Washington, D.C., Us

- Taught a digital analytics course, focusing on digital marketing, business analytics, and data visualization and storytelling.- Supported graduate students working towards their Master of Professional Studies in Corporate Communications and Integrated Marketing Communications.- Received Outstanding Faculty Award in Spring 2017.

Washington, Dc, Us

- Drove marketing acquisition growth through data-driven strategic insights.- Initiated digital commerce optimization through A/B testing and analytical models.- Established KPIs and launch real-time digital dashboards to streamline corporate reporting.- Led a team responsible for digital analytics, social analytics, data science, data platforms, and consumer insights/market research, driving growth marketing strategies and tactics.- Collaborated with cross-functional teams to develop data-driven strategic decisions and innovation for key projects, including Brand Strategy, Growth Marketing, Communications, Product, User Experience, and Technology teams.

Washington, Dc, Us

- Successfully delivered cross-channel insights and analyses from multiple data sources for key corporate initiatives, including linear and non-linear TV viewership, website and app behavior, social media engagement, and third party content consumption.- Establish a new Social Media Intelligence role to revitalize social engagement and listening program.

Washington, Dc, Us

- Utilized targeted audience segments that increased leads for the travel business.- Leveraged key insights for branded content partnerships that exceeded partnership goals.- Developed reporting and analysis framework for non-linear viewership to support advertising revenue.

Washington, Dc, Us

- Grew digital membership program since inception that exceeded goal through paid search, SEO, social media, mobile marketing, email marketing, display advertising, and A/B testing. - Launched a brand campaign that increased direct traffic to the website and brand interest.- Managed SEO program that successfully increased traffic to the website from organic search.- Built an Analytics Center for Excellence, coaching employees outside of the marketing team to optimize marketing and content strategies through digital analytics.- Initiated an optimization and A/B testing program that generated positive ROI in its first year.

Washington, Dc, Us

- Improved paid search CPA for subscriptions through campaign and creative optimizations.- Managed email marketing campaigns for editorial content and apps that increased revenue from the emails. - Launched a new digital analytics tool that resulted in a significant cost saving and developed training for hundreds of employees.

Jacksonville, Florida, Us

- Managed marketing agencies and an in-house marketing team to run advertising campaigns, generating sales through advertising partners and super affiliate partners.- Exceeded ROI of B2B and B2C marketing acquisition campaigns.- Utilized product lifecycle insights that increased conversion rate for customer acquisition and retention marketing campaigns.- Participated in a voice-of-the-customer program, visiting small businesses to identify needs and improve customer satisfaction by providing insights on future product or service opportunities based on customer feedback.- Led affiliate marketing program and launched a new UK program.

- Managed a team of marketing professionals, which included Web Marketing, Marketing Communications, Graphic/Web Design and Events Marketing- Launched new product online marketing initiatives

New York, Ny, Us

- Lifted response rates on digital marketing campaigns through A/B tests.- Launched digital marketing campaigns for new subscription products on organic search, paid search, display advertising, email marketing, and affiliate program.- Managed a content marketing program on search trends for AOL Search, with content picked up by Search Engine Watch, Search Engine Land, TMZ, and The Today Show.

Milwaukee, Wisconsin, Us

- Planned and executed online marketing campaigns, such as banner advertising, SEO, SEM and email marketing, to generate leads for financial services.- Worked closely with Sales and Call Center teams to manage lead volume and quality.- Developed site optimization techniques that increased site conversion rate.- Increased response rate on an email marketing campaign.

Southlake, Texas, Us

- Developed digital marketing strategies for 50+ hospitality clients- Increased clients’ website traffic significantly through search and digital partnerships- Trained Internet Marketing Specialists on search marketing, reporting, and account management- Built the Internet marketing team from the ground up and created new Internet marketing services- Speaking engagement: HITEC (Hospitality Industry Technology Exposition & Conference)

Plano, Tx, Us

Researched potential business development and strategic partners

Provided marketing support to the Advertising Sales team, including creating media kits, providing marketing research and generated marketing collaterals

Mba, E-Commerce Management And International Finance

Bs, Marketing With International Concentration