Michael Erickson🏳️‍🌈 Email & Phone Number

Holland, Michigan, United States

• Working with client services to brainstorm customized pitches, events and promotions• Establishing/strengthening relationships with media and influencers• Providing requested materials to media contacts• Distributing press releases• Using Agility media database for targeted lists and information• Maintaining current list of all media contacts (local, regional and national)• Researching new media, blogger, and influencer contacts• Following-up with media to secure coverage• Updating media on any changes to the press materials that have been sent• Inviting media, bloggers, and influencers to client events (dinners, tastings, openings, etc.)• Recognizing long- and short-lead pitches; understanding which media contacts to pitch• Working with media contacts and client services team to coordinate photo shoots, interviews, and segment tapings• Coordinate and attend photo shoots, segment tapings, and events, when applicable• Staying up-to-date on social media trends and providing guidance for MLA and clients where applicable* Work with client services and content creators to assure social media client goals are met* Track media award opportunities (“best of,” “movers and shakers”) for clients and submit for inclusion* Looking for clips and follow-up with media contact if clip does not run* Ordering client clips as needed* Reviewing and approving clips to be shared with clients* Reading assigned publications/news sites and follow influencers

Grand Haven, Michigan, United States

° Ideate and create engaging, traffic-driving social media content on a weekly basis for 25+ clients ° Copywriting, graphic design, and creative and art direction for 25+ clients° Develop and maintain client-specific marketing calendars° Identify and stay abreast of emerging social media trends

Saugatuck, Michigan, United States

• Management of all print and digital marketing and advertising including graphic design and copywriting° Website management° MLS (Multiple LIsting Service) management° Maintain social media presence including all content creation ° Identify, establish, and maintain community partnerships

Greater Grand Rapids, Michigan Area

• Manage and coordinate all marketing, advertising, and promotional staff and activities• Manage Company's digital footprint including social media content creation and online audience engagement as well as the daily administration and management of all Company Wordpress websites including SEO and SEM• Manage and direct media buying service activities including outdoor, print, radio, TV, and online• Develop marketing plans that meet and exceed sales goals• Identify, build, and maintain community relations and strategic partnerships in order to further the Company's mission• Project manage timelines from concept to execution, controlling expenses through efficient processes and proactive workload planning/scheduling• Develop and implement cross-channel marketing campaigns and projects for new and existing products• Develop, implement, and analyze all pricing strategies • Develop all marketing materials including graphic and creative design using all Adobe Creative Suite software at an expert level, copywriting, editing, proofreading, and production • Initiate and manage all press and public relations efforts• Email database management of over 20,000 opt-in contact records• Manage all outside vendors as each relates to marketingOutstanding accomplishments:• Maintain 12% maximum marketing spend for every $1 in single-ticket revenue • The two highest-grossing runs of The Nutcracker since the Company's founding in 1971 • A 20% increase in season ticket subscriptions in one year

Greater Grand Rapids, Michigan Area

Increase awareness of and sales for Gilmore Catering by providing marketing consulting services on website SEO/SEM, growth strategy, and creative direction.

Greater Atlanta Area

• Lead and manage all marketing communications and oversee all creative assets • Develop, manage, and execute nine brand-specific strategic marketing plans for a company with sales in excess of $35,000,000 per year• Write, steward, and reconcile nine brand-specific marketing budgets in excess of $1,200,000 per year • Day-to-day management of marketing coordinator, providing direction and mentorship• Graphic and creative design of all marketing materials • Segment, automate, maintain, and develop cadence and messaging calendars for email database of over 55,000 opt-ins• Administer, manage, engage, and grow consumer loyalty program with a database of over 30,000 actively involved members • Manage public relations firm to execute strategic plans to best expose the company and its individual entities through various local, regional, and national media sources• Coordinate all philanthropic activities • Cultivate, grow, and identify important strategic partnerships• Maintain and oversee 10 Wordpress websites including SEO/SEM, design, copywriting, coding, images, plugins, and general troubleshooting• Source, develop, and execute all marketing promotions and off-site events to further the reputation of each restaurant's culinary team• Track and analyze results of all marketing promotions and off-site events to quantify ROI • Manage and oversee all media buying including online, TV, print, and outdoorOutstanding accomplishments:• Integral in the successful opening of three restaurants • Company named to the Inc. 5000 for overall revenue growth over a three-year period

Greater Atlanta Area

Strategic marketing and advertising account management for major clients including Emory University's Goizueta Business School, University of South Carolina's Moore School of Business, and eVestment Alliance.

Atlanta, Georgia

Strategic marketing and advertising account management for major clients including Turner Broadcasting Systems, Atlanta Braves, Atlanta Thrashers, and Atlanta Hawks.

Kansas City, Missouri Area

Strategic field marketing and franchise advertising co-op account management for Sonic Drive-Ins.

Greater Atlanta Area

Strategic field marketing and franchise advertising co-op account management for Krystal Hamburgers.