Michael Erickson🏳️‍🌈 Email & Phone Number

Holland, Michigan, United States

• Working with client services to brainstorm customized pitches, events and promotions
• Establishing/strengthening relationships with media and influencers
• Providing requested materials to media contacts
• Distributing press releases
• Using Agility media database for targeted lists and information
• Maintaining current list of all media contacts (local, regional and national)

Grand Haven, Michigan, United States

° Ideate and create engaging, traffic-driving social media content on a weekly basis for 25+ clients ° Copywriting, graphic design, and creative and art direction for 25+ clients° Develop and maintain client-specific marketing calendars° Identify and stay abreast of emerging social media trends

Saugatuck, Michigan, United States

• Management of all print and digital marketing and advertising including graphic design and copywriting° Website management° MLS (Multiple LIsting Service) management° Maintain social media presence including all.

Greater Grand Rapids, Michigan Area

• Manage and coordinate all marketing, advertising, and promotional staff and activities
• Manage Company's digital footprint including social media content creation and online audience engagement as well as the daily administration and management of all Company Wordpress websites including SEO and SEM
• Manage and direct media buying service activities including outdoor, print, radio, TV, and online
• Develop marketing plans that meet and exceed sales goals
• Identify, build, and maintain community relations and strategic partnerships in order to further the Company's mission
• Project manage timelines from concept to execution, controlling expenses through efficient processes and proactive workload planning/scheduling

Greater Grand Rapids, Michigan Area

Increase awareness of and sales for Gilmore Catering by providing marketing consulting services on website SEO/SEM, growth strategy, and creative direction.

Greater Atlanta Area

• Lead and manage all marketing communications and oversee all creative assets
• Develop, manage, and execute nine brand-specific strategic marketing plans for a company with sales in excess of $35,000,000 per year
• Write, steward, and reconcile nine brand-specific marketing budgets in excess of $1,200,000 per year
• Day-to-day management of marketing coordinator, providing direction and mentorship
• Graphic and creative design of all marketing materials
• Segment, automate, maintain, and develop cadence and messaging calendars for email database of over 55,000 opt-ins

Greater Atlanta Area

Strategic marketing and advertising account management for major clients including Emory University's Goizueta Business School, University of South Carolina's Moore School of Business, and eVestment Alliance.

Atlanta, Georgia

Strategic marketing and advertising account management for major clients including Turner Broadcasting Systems, Atlanta Braves, Atlanta Thrashers, and Atlanta Hawks.

Kansas City, Missouri Area

Strategic field marketing and franchise advertising co-op account management for Sonic Drive-Ins.

Greater Atlanta Area

Strategic field marketing and franchise advertising co-op account management for Krystal Hamburgers.