Michael Stephenson Email & Phone Number

Texarkana, TX, US

• Create and execute go-to-market plans for new product releases and feature enhancements, working closely with product management, sales, and customer success teams
• Facilitate internal product training needed to communicate the value of feature releases and updates
• Create end-user documentation, video guides, etc., for new features
• Steer the product release process, and serve as a member of the internal Product Management Group to determine product direction and release schedule
• Analyze and present customer data to make ongoing strategic use and adoption improvement recommendations
• Serve as the primary Product Team liaison to collaborate with the Customer Success Team to ensure customer engagement, adoption, satisfaction, and retention.

• Own relationship during the initial onboarding phase for new Key Accounts: Account activation and transition, increase adoption and product utilization, establish a trusted relationship, drive continued value of.
• Manage long-term support requests for training and coaching for all Key Accounts post onboarding
• Identify opportunities for expansion and product add-ons

Texarkana, Texas, United States

• Lead the development and implementation of a comprehensive recruitment plan to attract, enroll, and retain a diverse student body of undergraduate students while meeting annual recruitment goals.
• Pioneer a data-driven approach to forecast, plan, and inform decision making; successfully yielding a 30% increase in applications.
• Preside over both short- and long-term strategic planning, implementation, administration, and evaluation of new student orientation and onboarding.
• Direct a student staff of 19 (4 Eagle Guides and 15 Orientation Leaders) while also training and developing 2 full-time campus admissions counselors; partner closely with recruiters to establish goals.
• Track and monitor progress and performance along KPIs and other metrics of success, enabling data-driven management and decision making.
• Plan and produce all undergraduate recruitment events and activities, engaging with a diverse population of prospective students; supervise campus visit program for undergraduate students.

Texarkana, Texas Area

The coordinator position was reclassified and promoted to Assistant Director of Student Life; responsibilities remained the same.

Texarkana, Texas Area

• Championed short- and long-term strategic planning, management, and evaluation of overnight freshmen orientation programs and transfer student conferences.
• Defined annual program goals and learning outcomes for orientation attendees and student orientation leaders.
• Built a team of 15 student orientation leaders, including recruiting and training.
• Architected a marketing and promotion plan, including mailings and resources for incoming students and their families; maintained website and registration processes.
• Advised clubs and organizations, consulting and guiding 100+ student leaders through planning projects and events; assessed risk management practices.
• Managed all major events for fraternities and sororities, including Fall Recruitment, Spring Recruitment, and Greek Week.

Sevierville, TN

• Commanded all planning, logistics, and management of 4 regional conferences with 300+ attendees each, 1 national conference with 500+ attendees, and 3 leadership institutes with 150+ attendees.
• Piloted the recruitment, hiring, orientation, supervision, and performance management of a team of 10 full-time office staff and 10 part-time conference staff.
• Spearheaded sales teams for both talent buyers and entertainment in partnership with the executive director.
• Secured venue contracts, booked event spaces, arranged food and beverage orders, and ordered supplies and audiovisual services.
• Responsible for administering payroll, employee benefits, and organizational insurance/finances; managed a budget of $1M+.
• Designed conference curriculum and tracks, planned student engagement activities, and facilitated advisor meetings.

Sevierville, TN

• Acted as the primary point of contact for a caseload of 500+ university and college clients to sell services and ensure customer happiness; continuously met benchmarks and goals.
• Produced, edited, and distributed all marketing and educational materials to ~20,000 clients across the country.
• Recruited membership and attendance at events by visiting schools, exhibiting at higher education conferences, and building relationships to successfully spread brand awareness, increase company visibility, and drive.
• Tasked as Social Media Coordinator, maintaining CRM to keep records current and accurate for sales team.
• Supervised new website project as the Project Manager, generating content, writing copy, and editing the layout.

Baton Rouge, Louisiana Area

• Supported teams in event planning and logistics coordination for local and national events such as Dream Home, Halloween Pinups, Radiothons, and other auction-based events.
• Drafted and distributed letters and marketing materials for sponsorships; solicited in-kind gifts and auction items for events.

Bachelor Of Science, Business Administration | Computer Information Systems

Activities and Societies: Safety and Awareness Committee, Traffic Appeals Committee, Order of Omega Honor Society, Sigma Lambda Honor.

Master Of Science, Adult & Higher Education