I lead strategic initiatives in the Middle East & APAC regions, driving sales growth & market penetration for cutting-edge fire suppression solutions. Specializing in safeguarding critical assets such as electrical cabinets, buses, & heavy plant vehicles, I spearhead efforts to mitigate fire risks & ensure operational continuity for our valued clients.Key Responsibilities:• Identifying & Cultivating New Distribution Routes: I leverage market insights & industry contacts to identify… Show more I lead strategic initiatives in the Middle East & APAC regions, driving sales growth & market penetration for cutting-edge fire suppression solutions. Specializing in safeguarding critical assets such as electrical cabinets, buses, & heavy plant vehicles, I spearhead efforts to mitigate fire risks & ensure operational continuity for our valued clients.Key Responsibilities:• Identifying & Cultivating New Distribution Routes: I leverage market insights & industry contacts to identify & onboard strategic distribution partners, expanding our reach & market presence across diverse territories.• Market Diversification: Through research & analysis, I identify opportunities in new verticals, orchestrating targeted sales strategies to capitalize on emerging market trends & drive revenue growth.• Distributor Relationship Management: I foster collaborative partnerships with our extensive network of distributors, providing them with the necessary support, resources, & training to effectively promote & sell Reacton fire suppression solutions.• Sales Strategy Development: Utilizing a data-driven approach, I develop & execute comprehensive sales strategies tailored to the unique requirements of each market segment, maximizing our competitive advantage & ensuring sustainable growth.• Cross-Functional Collaboration: I collaborate closely with cross-functional teams including R&D, Marketing, & Operations to align sales initiatives with product development, marketing campaigns, & operational objectives, ensuring seamless execution & optimal customer satisfaction.• Market Analysis & Forecasting: I conduct in-depth market analysis & forecasting to anticipate shifting market dynamics & emerging customer needs, enabling proactive decision-making & strategic resource allocation.Through my leadership & strategic vision, I drive continuous innovation & expansion, positioning Reacton as the preferred choice for fire suppression solutions in the Middle East & APAC regions. Show less

Responsible for building, managing and owning the sales target and margin expansion for the Middle East region in the Oil & Gas and Energy Vertical. Reporting to the Managing Director for the Middle East, I have recruited, coached and developed the sales team within Firenor. In addition, I have implemented the update of a CRM system, forecasting, margin expansion schemes, targets and business development KPI's. A core focus of creating industry leading engineered Life Safety… Show more Responsible for building, managing and owning the sales target and margin expansion for the Middle East region in the Oil & Gas and Energy Vertical. Reporting to the Managing Director for the Middle East, I have recruited, coached and developed the sales team within Firenor. In addition, I have implemented the update of a CRM system, forecasting, margin expansion schemes, targets and business development KPI's. A core focus of creating industry leading engineered Life Safety solutions, to the Onshore, Offshore and Renewables Greenfield and Brownfield projects, with Operators, EPC's and end users. Key achievements in this role to date include establishing a full sales team for the region, and securing Firenor's largest global order, with a value of over $4m. Overall, I am responsible for the revenue and margin growth in line with management expectations for the Oil and Energy sector and regional expansion of entities and markets. Show less

Reporting to the General Manager ME, for Tyco Fire Protection, responsible for providing strategic guidance and leadership to the sales team (including direct line responsibility for 4 Regional Sales Managers). Overall responsibility of spearheading the Tyco Water and Mechanical Product’s (sprinkler heads, control valves, isolation valves, grooved couplings, water mist), market growth regionally on both a corporate and B2B level.Sales/Business development responsibilities include… Show more Reporting to the General Manager ME, for Tyco Fire Protection, responsible for providing strategic guidance and leadership to the sales team (including direct line responsibility for 4 Regional Sales Managers). Overall responsibility of spearheading the Tyco Water and Mechanical Product’s (sprinkler heads, control valves, isolation valves, grooved couplings, water mist), market growth regionally on both a corporate and B2B level.Sales/Business development responsibilities include overseeing all aspects of customer account management of B2B clients, including identification, negotiation and follow-up. Developing and overseeing the implementation of the sales/pricing strategies for the region. Ensuring budgets/targets are met through mentoring and guiding the team, and responsible for all aspects of recruitment, performance management and identification of training needs. Overseeing sales and revenue forecasts and spearheading Organisational development. Show less

• Spearheaded the complete branch formation in JAFZA, including liaison with local authorities and UK Head office.• P&L Responsibility • Oversaw the penetration into new markets.• Oversaw the entire organisation and recruitment of the staff for all functions in the branch.• Developed and implemented pre-sales/sales processes and competencies to ensure Organisational growth.

• Managed and grew a multinational, diverse team of 7 sales managers, covering Europe, Africa, the Far East and some Middle East.• Developed and implemented sales strategies leading to YOY growth in revenues and profits.• Spearheaded the growth in regional coverage.• Led team participation in trade shows leading to improved sales and brand awareness.• Inventory forecasting

• Grew the geographical coverage by 16 countries in Y1.• Spearheaded the growth in the Turkish market.• Initiated, grew and developed long term corporate relationships with Contractors and Consultants.• Created client base with reoccurring, profitable transactions