National Sales Director
Current
Jul 2023 - Present
AeroLeads people directory · profile
Mike Groff Email & Phone Number
National Sales Director
at
Pure Sunfarms
LinkedIn matched
✓ Verified Jul 2026
3 data sources
Profile completeness 86%
Current company
Role
National Sales Director
Location
Vancouver, British Columbia, Canada
Company size
Who is Mike Groff? Overview
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Quick answer
Mike Groff is listed as National Sales Director at Pure Sunfarms, a with 108 employees, based in Vancouver, British Columbia, Canada. AeroLeads shows a matched LinkedIn profile for Mike Groff.
Mike Groff previously worked as General Manager (G&W Distillery & Cocktail Co.) at Labatt Breweries Of Canada and Sales Director at Labatt Breweries Of Canada. Mike Groff holds Bachelor Of Business Administration (Bba), Marketing from Simon Fraser University.
Company email context
Email format at Pure Sunfarms
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Pure Sunfarms
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Profile bio
About Mike Groff
Experienced CPG professional who has thrived in the high stress, high pressure, fast-paced beverage alcohol industry. I started in the alcohol industry 15 years ago after completing my BBA at Simon Fraser University. I began as a summer rep and was consistently promoted throughout my career, eventually becoming a Partner with the largest beverage alcohol company globally in 2019. Through my vast experience, I am skilled in Negotiation, Key Account Management, Retail Strategy, Budget & P&L Management, Data Analysis, Operational Efficiency, Cost Management, Pricing Strategy, Route-to-Market Strategy, Team Leadership and Marketing. I am passionate about leadership, coaching, mentorship and building an engaging culture. I believe in inclusive and empathetic leadership and communication and have proven to deliver both team and individual success.
Current workplace
Mike Groff's current company
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Pure Sunfarms
7 roles
Mike Groff work experience
A career timeline built from the work history available for this profile.
General Manager (G&W Distillery & Cocktail Co.)
Apr 2020 - Apr 2023
Sales Director
Nov 2018 - Mar 2020
Senior Key Account Manager
May 2016 - Oct 2018
Key Account Manager
Feb 2014 - Apr 2016
Field Sales Execution Manager
Sep 2011 - Jan 2014
Territory Manager
Apr 2008 - Aug 2011
Team & coworkers
Colleagues at Pure Sunfarms
Other employees you can reach at puresunfarms.com. View company contacts for 108 employees →
MH
Michelle Hazlett
Colleague at Pure SunfarmsVancouver, British Columbia, Canada
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CP
Chad Puerto
Colleague at Pure SunfarmsGreater Vancouver Metropolitan Area, Canada
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GV
Gillian Vandermeirsch
Colleague at Pure SunfarmsNorth Vancouver, British Columbia, Canada
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JD
Jasmin Dha
Colleague at Pure SunfarmsCanada
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LR
Lesley Raymond
Colleague at Pure SunfarmsDelta, British Columbia, Canada
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PL
Pania Lincoln
Colleague at Pure SunfarmsNew Westminster, British Columbia, Canada
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SF
Silver Fig
Colleague at Pure SunfarmsVancouver, British Columbia, Canada
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KW
Kyle Watson
Colleague at Pure SunfarmsCanada
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MB
Megan Bal
Colleague at Pure SunfarmsVancouver, British Columbia, Canada
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SL
Sanuja Lakshan
Colleague at Pure SunfarmsVancouver, British Columbia, Canada
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Michelle Hazlett
Colleague at Pure SunfarmsVancouver, British Columbia, Canada
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CP
Chad Puerto
Colleague at Pure SunfarmsGreater Vancouver Metropolitan Area, Canada
View →
GV
Gillian Vandermeirsch
Colleague at Pure SunfarmsNorth Vancouver, British Columbia, Canada
View →
JD
Jasmin Dha
Colleague at Pure SunfarmsCanada
View →
LR
Lesley Raymond
Colleague at Pure SunfarmsDelta, British Columbia, Canada
View →
PL
Pania Lincoln
Colleague at Pure SunfarmsNew Westminster, British Columbia, Canada
View →
SF
Silver Fig
Colleague at Pure SunfarmsVancouver, British Columbia, Canada
View →
KW
Kyle Watson
Colleague at Pure SunfarmsCanada
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MB
Megan Bal
Colleague at Pure SunfarmsVancouver, British Columbia, Canada
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SL
Sanuja Lakshan
Colleague at Pure SunfarmsVancouver, British Columbia, Canada
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2 education records
Mike Groff education
Bachelor Of Business Administration (Bba), Marketing
Bachelor Of Business Administration (Bba), Marketing
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FAQ
Frequently asked questions about Mike Groff
Quick answers generated from the profile data available on this page.
What company does Mike Groff work for?
Mike Groff works for Pure Sunfarms.
What is Mike Groff's role at Pure Sunfarms?
Mike Groff is listed as National Sales Director at Pure Sunfarms.
Where is Mike Groff based?
Mike Groff is based in Vancouver, British Columbia, Canada while working with Pure Sunfarms.
What companies has Mike Groff worked for?
Mike Groff has worked for Pure Sunfarms and Labatt Breweries Of Canada.
Who are Mike Groff's colleagues at Pure Sunfarms?
Mike Groff's colleagues at Pure Sunfarms include Michelle Hazlett, Chad Puerto, Gillian Vandermeirsch, Jasmin Dha, and Lesley Raymond.
How can I contact Mike Groff?
You can use AeroLeads to view verified contact signals for Mike Groff at Pure Sunfarms, including work email, phone, and LinkedIn data when available.
What schools did Mike Groff attend?
Mike Groff holds Bachelor Of Business Administration (Bba), Marketing from Simon Fraser University.
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