Molly O'Rourke Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, California, United States

Led the design direction of IBM’s largest Salesforce implementation – transforming the experience of the company’s 70,000+ business partners Built and managed a team of 8 designers and researchers after entering the department as the first designer in 2017 Drove projects from initial visioning and user journey mapping to wireframing, prototyping, user research, visual design, and collaboration with development teams for implementation Presented designs and research to senior executives and advocated for user needs, ensuring visibility of the design discipline in a highly technical organization Impact metrics: Reduced webpage creation time from 22 days to 4 hours by designing a WYSIWYG webpage builder; the tool was later selected to support the global ibm.com website Increased Net Promoter Score by 87% and reduced delivery time by 20% by streamlining the design of IBM’s deal registration tool Increased the number of teams engaging with users by 58% by developing and hosting an education program that immersed 1,400+ IBMers in the basics of user research

London, England, United Kingdom

London, United Kingdom

London, United Kingdom

Designed a broad range of digital and print solutions including websites, apps, infographics, emails, posters, packaging, and point of sale pieces for clients including eBay, PayPal, Visa, TD Bank, BBVA, and Fidelity Guaranty Life Collaborated on a variety of brand strategy and corporate communications projects resulting in assets including brand guidelines and tone of voice documents Provided on-site design support for C-level presenters at company-wide meetings for several Fortune 500 companies

Norwalk, Ct

London, United Kingdom

Designed marketing collateral, customised pitch materials, and website contentCoordinated the transfer and editing of content for client websites following redesignsDesigned branded exhibition boards to gain stakeholder buy-in for commercial property expansionMaintained Four Communications’ corporate and partner websites with particular emphasis on SEO

Bethlehem, Pa

Designed B. Braun U.S. corporate marketing brochure and accompanying PowerPoint presentation, used nationally by sales representativesCreated brochures, trade booth graphics, posters, direct mailers, landing pages and advertisements for trade shows and targeted Group Purchasing Organisation partnersDesigned Sales and Marketing Portal within the corporate intranet to improve functionality for salesrepresentativesAssisted in the creation and execution of several integrated marketing campaigns in advance ofannual trade shows

Bachelor Of Science (B.S.), Bachelor Of Art (B.A.), Marketing, Visual Arts, International Business

Activities and Societies: Delta Sigma Pi (International Professional Business Fraternity), Penn State Dance Marathon, Intermural Tennis.

Education record

Study abroad experience (Jan 2010 - Jun 2010)