• Led the creation of channel marketing support materials, including but not limited to sell sheets, presentations, email templates, and videos.• Monitored communications both internally and externally from all departments to ensure optimal use and representation of the SASR brand.• Led website improvement efforts through SEO optimization and accessibility.• Continued to execute all previous job responsibilities of the Social Media Specialist role.

• Managed social media channels through content creation, publication, and engagement, ensuring alignment with the company’s brand marketing goals.• Provided strategic feedback to HR, Sourcing, Account Management, and Sales teams to ensure engaging and informative content.

• Managed a team of coordinators across 7 showrooms on new protocol and client services including scheduling tactics, call answering techniques, and how to address client issues• Supervised call quality and reported the performance of coordinators on response rate, call duration, client satisfaction ratings and more for weekly/quarterly progress evaluation• Oversaw the creation of on-boarding and training materials for new hires

• Worked closely with clients to book appointments, answer questions and resolve issues• Handled operations such as overseeing shipment, completing inventory, maintaining merchandising standards and updating fabric stocks• Assisted with the collection of marketing materials for social media and advertising

• Assisted with managing $6M Women’s Shoe Department and a team of 25+ employees• Developed and coached team to improve their sales and customer service skills• As Stockroom Manager, oversaw the shipment manifests and upkeep of stock rooms• Created a sales goal for the new brand, Hispanitas, to sell 60 pairs during October and was able to outsell the goal by 7 pairs and generate $8K in sales• Generated reports on sale numbers of the overall department and at categorial levels

• Won the nationwide corporate intern competition for developing a proposal to bring technology seamlessly into stores

• Researched the global and local cotton industry and how BCI standards are affectingsmall farmers and retail/apparel companies• Assist with day to day tasks and administrative office duties

• Assisted with creating marketing materials for the Center of Retail & Cotton Product Development to attract potential new business partners outside of MSU

• Increased online sales by 200% within first 3 months of redesigning, coding new eCommerce site• Controlled and managed all advertisement channels including designing and publishing both digital and print ads, creating email campaigns and implementing marketing plans• Managed social media through graphics posts and coordinated photo shoot sessions• Oversaw completion and design of Summer 2017 Lookbook to be mailed to target audiences

Relocated to work as an intern for Fossil Group at their world headquarters in Richardson, TX.• Reported KPIs on 536 pieces of Influencer generated content, 452K+ engagement and 27.4M+ impressions from 72 Influencers I personally managed for the Nordstrom NSale campaign and more• Coordinated the creation of seasonal press kits for all 14 Portfolio Brands, including Tory Burch, Michael Kors, Kate Spade New York, Emporio Armani, Diesel and Marc Jacobs• Developed: Creative Briefs… Show more Relocated to work as an intern for Fossil Group at their world headquarters in Richardson, TX.• Reported KPIs on 536 pieces of Influencer generated content, 452K+ engagement and 27.4M+ impressions from 72 Influencers I personally managed for the Nordstrom NSale campaign and more• Coordinated the creation of seasonal press kits for all 14 Portfolio Brands, including Tory Burch, Michael Kors, Kate Spade New York, Emporio Armani, Diesel and Marc Jacobs• Developed: Creative Briefs with FTC guidelines; campaigns' guidelines; influencer plans; and social campaigns for influencers across multiple verticals (fashion, lifestyle, food, travel, etc.)• Grew and maintained relationships at RewardStyle and communicated strategy for agency of record, FleishmanHillard, including media pitching and placements Show less

Assistant to Dr. Caroline Kobia with various tasks in and out of the office. Also conducts research pertaining to the impact social media has on the retail industry in local small businesses.

Hired as an intern and promoted to sales associate. Assigned various tasks: • Integrating a new POS system • Working with inventory • Working with wholesalers • Maintaining the online store • Visual merchandising • Customer service